FOR IMMEDIATE RELEASE CONTACT: Lauren Nodzak; Pernod Ricard USA 212-372-5345 [email protected] Alicia Hart; Ketchum 646-935-4393 [email protected] KAHLÚA® INVIGORATES SPRING & SUMMER FAVORITES WITH THE RELEASE OF KAHLÚA® SALTED CARAMEL The Classic Rum & Coffee Liqueur Delivers a new Salty-meets-Sweet Flavor Available at Retailers for a Limited Time NEW YORK, NY – (March 3, 2015) – Kahlúa®, the classic rum and coffee liqueur, is helping consumers kick start spring and shake off the winter chill in time for summer with the release of its latest limited-edition offering, Kahlúa Salted Caramel. This new flavor from the brand was formulated to tastily liven up an iced coffee and to give cocktail lovers a refreshing and delicious twist on their seasonal favorites for spring and summer enjoyment. Kahlúa Salted Caramel blends the tasty combination of salty and sweet – an enticing option for those looking to expand their beverage options in the form of a frozen or iced cocktail to enjoy in warmer temperatures. The decadent and smooth notes of salted caramel balance perfectly with the taste of Kahlúa, allowing for a sweet indulgence that is reminiscent of simple pleasures and good times. “Kahlúa is always committed to delivering innovative flavor offerings that take various drinking occasions to the next level,” said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA. “While staying true to the classic taste that consumers love, Kahlúa Salted Caramel builds upon the success of our other limited edition flavors and offers new ways to enjoy classic cocktail favorites with an added twist.” Available at retail locations, Kahlúa Salted Caramel is 20% Alc./Vol. (40 proof) and retails for a suggested price of $17.99 per 750 ml bottle. For additional information please visit http://www.kahlua.com/and connect with Kahlua socially by visiting www.Facebook.com/Kahlua, www.Instagram.com/KahluaUS, www.Twitter.com/KahluaUS and https://www.pinterest.com/Kahlua/. To best enjoy Kahlúa Salted Caramel, try our signature recipes: KAHLÚA SALTED CARAMEL ICED COFFEE 1 part Kahlúa Salted Caramel 2 parts premium chilled coffee Pour ingredients over ice. Add milk to taste and enjoy. KAHLÚA SALTED CARAMEL FROZEN MUDSLIDE 2 parts Kahlúa Salted Caramel 1 part Absolut Vodka 1 part Irish cream liqueur 2 scoops vanilla ice cream Add ingredients with ice in a blender. Blend until smooth. Top with chocolate syrup and whipped cream. KAHLÚA SALTED CARAMEL COLADA 1 part Kahlúa Salted Caramel 1 part Malibu 1 part coconut cream 1 part pineapple juice 2 rings of fresh pineapple Blend all ingredients with ice and pour into a highball glass. KAHLŪA ® Salted Caramel Rum and Coffee Liqueur. 20% Alc./Vol. (40 Proof). Product of Mexico. ©2015 Imported By The Kahlúa Company, Purchase, NY. About Pernod Ricard USA® Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila; such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org. .