Usage & Impact of BBC Janala products: M-Learning & E-Learning Of BBC Media Action (Bangladesh) Samia Mahjabeen Khan Usage and Impact of BBC Janala products: M-Learning & E-Learning Of BBC Media Action (Bangladesh) by Samia Mahjabeen Khan An Internship Report submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration Of BRAC Business School, BRAC University 66 Mohakhali, C/A Dhaka- 1212 Bangladesh January 2012 Samia Mahjabeen Khan Usage and Impact of BBC Janala products: M-Learning & E-Learning Of BBC Media Action (Bangladesh) Prepared For : Sayla Sowat Siddiqui Lecturer [email protected] Academic Supervisor BRAC Business school BRAC University Prepared By : Samia Mahjabeen Khan Student ID# 07104058 [email protected] BUS 400 (Internship) BRAC Business School BRAC University BRAC Business School, BRAC University 66 Mohakhali, C/A Dhaka- 1212 Bangladesh January 2012 Samia Mahjabeen Khan APPROVAL The Internship Report of Samia Mahjabeen Khan Titled Usage & Impact of BBC Janala products: M-learning & E-Learning Of BBC Media Action (Bangladesh) is approved and accepted in quality and form. Sayla Sowat Siddiqui Lecturer [email protected] Second Examiner Academic Supervisor BRAC Business school BRAC University Samia Mahjabeen Khan CERTIFICATE This Certifies that the Internship Report entitled Usage and Impact of BBC Janala products: M-Learning & E-Learning Of BBC Media Action (Bangladesh) Has been successfully accomplished and succeeded in partial fulfillment of the requirements for the degree of Bachelors of Business Administration Of BRAC Business School, BRAC University By Samia Mahjabeen Khan Under my Academic Supervision and Guidance Certified By Attestation Sayla Sowat Siddiqui Academic Supervisor BRAC Business school BRAC University Samia Mahjabeen Khan DECLARATION I hereby declare that the internship report titled Usage & Impact of BBC Janala products: M-learning & E-Learning Of BBC Media Action (Bangladesh) submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration of BRAC Business School, BRAC University is my original work and is not submitted for the award of any other Degree, Diploma, Fellowship, or other similar titles or prizes. Signature: Samia Mahjabeen Khan Student ID# 07104058 BRAC Business School BRAC University Date: January 8th, 2012 Samia Mahjabeen Khan Samia Mahjabeen Khan Acknowledgement Letter At the very outset, I would like to solemnly thank The Creator- The Almighty. The authorship of a monograph is usually attributed to one person but a report on the internship or a project part like this one is a joint affair. I am indebted to all who has helped me directly or indirectly in writing this project report. I am thankful and would like to express my gratitude to Mr. Abu Sayed, Senior Research Officer, of BBC Media Action a person without whose support my Internship Report would have been a black hole. I am also grateful to my Academic Supervisor, Ms. Sayla Sowat Siddiqui, Lecturer of BRAC Business School, BRAC University for her continuous and deliberate discussion on the topic and indeterminable burden taken by her in helping me during the project. I extend my thanks to Mr. Sanjib Saha, Research Manager, BBC Media Action, for providing me all the necessary facilities in bringing out this project work. Special regard and greatest appreciation is reserved for all the entire Research & Learning team and also to Mr. Oliver Francis Gomes, Head of Operations, Mr. Tanim Ashraf, Product Design and Impact Evaluation Assistant of BBC Media Action, whose honest feedbacks, ideas, and thoughts helped me navigate during the most difficult phases of the report work. Especially, I would like to thank my Parents whose inspirations have enabled me to complete this piece of work. I am heartily apologizing in case of any omitted name whose contribution was also complimentary from any possible aspect. Samia Mahjabeen Khan i Letter of Transmittal Sunday, January 8, 2012 Ms. Sayla Sowat Siddiqui Lecturer BRAC Business School BRAC University Dear Madam: Subject: Submission of Internship Report With the passage of time, I am now standing on the verge of Bachelors of Business Administration program, hence am finalized with my Internship Report named as “Usage and Impact of BBC Janala Products: M-Learning & E-Learning of BBC Media Action, Bangladesh”. Vividly enough, my research comprises adequate endeavors. But no doubt, my contribution will be best evaluated on your sharp scale of acceptance and remarks. Consequently, I am transmitting my Internship Report to your very concern. Hopefully you will discover my well-researched, informative and innovative approach as a hallmark of exploration. Rather, in case of any further clarification or elaboration as to my research work, I would welcome the opportunity to consult with you to explore how my findings could best meet your needs. Thanking you. Yours Sincerely, ____________________________ Samia Mahjabeen Khan Student ID # 07104058 BRAC Business School BRAC University Samia Mahjabeen Khan ii Cataloging of the Study The present study is divided into six chapters to fulfill the objective of the study. They are elucidated as follows: Chapter One is the introductory chapter which basically discusses about the origin of the report, objectives, research methodology, time frame and study period, gives an insight to literature review and limitations of the study. Research methodology includes data collection, target population, data analysis, and research design and so on. It also focuses on the Job Description, and SWOT Analysis of the project. Chapter Two focuses on the overview of the organization, its mission, vision, BBC Media Action (new name of BBC World Service Trust), six objectives of the organization along with few examples of their activities in some countries. Chapter Three confers about the organization its structure, its activities, and awards achieved in Bangladesh. Chapter Four is about all different kinds of products and services of BBC Janala. Its usage has been illustrated with the help of some diagram. Chapter Five is the food for thought of the study. The chapter talks about the usage and impact on mobile and website, the services offered by these products. Usage and impact have been illustrated with diagrams, and respondent’s feedback on the products has also been taken into account. Chapter Six contains the concluding necessary remarks and the critical recommendations made for the project based on the research and its findings. Beside the aforesaid six chapters, two separate sections have been made herewith. One is the annexure which consists of all the relevant documents, obliging to the study; and the other is the reference which involves the major URLs, encyclopedias used in this research. Samia Mahjabeen Khan iii Table of Contents Chapter One: Project Anatomy 1.1. Introduction……………………………………………………………………………………………….. 1 1.2. Origin of the Report…………………………………………………………………………. 1 1.3. Objectives of the study……………………………………………………………………… 1 1.3.1. General Objectives……………………………………………………………… 1 1.3.2. Specific Objectives……………………………………………………………… 1 1.4. Limitations of the study ………..………………………………………………………….. 2 1.5. SWOT Analysis….……………………………………………………………………………… 3 1.5.1. SWOT analysis of BBC Media Action to develop the program…………………………………………………………………………………........ 4 1.6. Job Description………………………………………………………………………………… 5 1.6.1. Department…………………………………………………………….................. 5 1.6.2. Job Responsibilities…………………………………………………………… 6 1.7. Literature Review……………………………………………………………..……………… 7 1.8. Research Methodology……………………………………………………………………… 9 1.8.1. Research Definition………….…………………………………………………. 9 1.8.2. Research Type…………………………….………………………………………. 9 1.8.3. Data Sources……………………………………........……………………………. 9 1.8.4. Nature of the Questionnaire………………………….........……………….. 9 1.8.5. Sampling…………………………………………………………………………….. 10 1.8.6. Data Collection……………………………………………………………………. 10 1.8.7. Data Analysis………………………………………………………………………. 11 1.8.8. Data Analysis Software……………………………………………………...... 11 1.9. Time Frame and Study Period ………………………………………………………..… 12 Chapter Two: Overview of Organization 2.1. About BBC Media Action……………………………………………………………………………… 13 2.2. Independently funded……………………………………………………………………… 13 2.3. Mission……………………………………………………………………………………………. 13 2.4. Vision……………………………………………………………………………………………… 13 2.5. Strategy………………………………………………………………………………………….. 13 2.6. Coverage………………………………………………………………………………………… 14 2.7. BBC Media Action, the new name for (BBC World Service Trust)……… 15 2.8. Objective /Focus……………………………………………………………………………… 17 2.8.1. Education…………………………………………………………………………… 17 2.8.2. Emergency Response………………………………………………………….. 20 2.8.3. Environment…………………………………………………………………….… 22 Samia Mahjabeen Khan iv 2.8.4. Governance & Human Rights……………………………………………..… 25 2.8.5. Livelihoods…………………………………………………………………………. 27 Chapter Three: BBC Media Action (Bangladesh) 3.1. BBC Media Action (Bangladesh) …………………………………………………………..……… 30 3.2. Awards Achieved by BBC Janala………………………………………………….…….. 30 3.3. Structure of the Organization……………………………………………………….…… 31 Chapter Four: BBC Janala: Products & Services 4.1. About BBC Janala………………………………………………………………………………………… 33 4.2. BBC Janala Mobile……………………………………………………………………..……… 33 4.3. BBC Janala Website…………………………………………………………………..………. 36 4.4. BBC Janala Prothom Alo Lessons………………………………………….…………… 38 4.5. Bishaash and Mojay Mojay Shekha……………………………………………………. 40 4.6. BBC Buzz……………………………………………………………………………….………….