MX Institute for Higher Education What will you learn? The Certified Digital Marketer (C|DM) Program is developed in line with the latest industry trends to help current and aspiring Digital Marketers to achieve their marketing objectives through digital technologies. The course teaches you how to enable your marketing activities, achieve profitable acquisitions within a multi-channel buying process and customer lifecycle. Accreditation The Certified Digital Marketer course is accredited by the International Council of Electronic Commerce Consultants (EC- Council). The EC-Council is a member-supported professional organisation that certifies individuals in various e-business and information security skills. Duration 45 hours Course Content 1. Introduction to Digital Marketing Prerequisites 2. Website Development 3. Lead Generation & Management • Aspiring students from all 4. Module Analysis & Reporting major areas looking to explore 5. Search Engine Optimization Internet Marketing as a career. 6. Campaign Marketing 7. Search Engine Marketing • Anyone who is interested in 8. Content Marketing taking up Internet Marketing 9. E-mail Marketing as careers. 10. Affiliate Marketing 11. Social Media Marketing 12. Mobile & Proximity Marketing 13. Video Marketing 14. Strategy & Planning A detailed C|DM course blueprint available from page 2 onwards Assessment 3 Hour Exam | 100 Questions | 70% Pass Mark Course Fee Including: • Expert instructor-led training modules with streaming video presentations and learning supplements • One-year access to the e-courseware • Three free mock tests and one exam voucher valid for a period of one year Total Price: € 1395 € 977 refunded through the Get Qualified Scheme Students following the Certified Blockchain Professional can apply for the Get Qualified Scheme which will enable them to benefit from a tax credit of 70% of the costs incurred. Therefore € 977 will be refunded back. 1 | P a g e MX Institute for Higher Education C|DM Blueprint 1. Introduction to Digital Marketing • Marketing o Inbound and Outbound o Digital and Traditional o Trends and Principles • Marketing Research: Principles and Methodology • Digital Marketing Landscape • Digital Marketing Planning Stages • Digital Marketing Techniques • Digital Marketing Limitations • Digital Marketing Legislation 2. Website Development • Types of Websites • Website Domain • Website Hosting • UX Design • Website Development Platforms • Understanding E-business and E-commerce • Evolution and Classification of E-commerce • Policies for E-commerce and Digital Marketing • Payment Methods • WIX (Lab Practice) 3. Lead Generation & Management • Lead Funnel • Lead Generation • Lead Nurturing • Lead Conversation • Lead Management • Customer Relationship Management Tools • Salesforce Tools 4. Module Analysis & Reporting • Introduction to Web Analytics • Data Collection Methods • Web Analytics Process • Web Analytics Platforms • Web Traffic and User Insights • Audience Analysis • Conversations Overview • Best Practices for Web Analytics 2 | P a g e MX Institute for Higher Education • Webmaster Tool (Lab Practice) • Google Analytics (Lab Practice) 5. Search Engine Optimization (SEO) • Search Engine Principles (On Page and Off Page) • Search Engine Process • Search Engine Ranking Optimisation • Local SEO • Google Algorithms • Hacking SEO • SEO Tools and Platforms • Moz and Woorank (Lab Practice) • Search Engine Span and Penalties • Related Legislation 6. Campaign Marketing • Important Terminology Related to Online Advertising • Display Advertising Concept and Metrics • Campaign Building • Campaign Management • Bid Management • Real-Time Bidding (RTB) • Campaign Review and Conversation Tracking • Display Engine Marketing (DEM) Platforms • Campaign Tracking • Campaign Marketing Management Tools • Campaign Marketing Lab • Related Legislation 7. Search Engine Marketing • Search Engine Advertising • Search Engine Advertising Classifications • Objectives of Search Engine Advertising • Advertisings with SEM Programs • Search Retargeting • Advertising on Google • AdWords • Yahoo! Search Marketing • Microsoft AdCenter • Google AdWords (Lab Practice) 8. Content Marketing • Content Marketing Principles and Tactics • Content Marketing KPIs 3 | P a g e MX Institute for Higher Education • Content Marketing Stages • Content Marketing Strategy • Retention Marketing • Conversion Metrics • Intellectual Property and Copywriting • WordPress (Lab Practice) • Related Legislation 9. E-mail Marketing • Design Principles • Segmentation • A/B Testing • Scheduling Database and Subscription Management • Data Driven Market place (DDM) • Analytics and Metrics • Scope and Mail Chimp (Lab Practice) • Related legislation 10. Affiliate Marketing • Introduction to Affiliate Marketing • 2-Tier: Partnerships • 2-Tier: Ecosystem • Supply Side Platform (SSP) • Demand Side Platform (DSP) • Affiliate vs Referral • Best Practices for Affiliate Marketing • Google AdSense (Lab Practice) • Related Legislation 11. Social Media Marketing • Social Media Platforms • Social Media Campaigns/Advertising • Social Listening • Social Media Analytics Platforms • Social Media Management Platforms • Hootsuite (Lab Practice) 12. Mobile & Proximity Marketing • Mobile Apps • Mobile Advertising • SMS Marketing • Proximity Marketing • NFC (Near Field Communication) • Bluetooth 4 | P a g e MX Institute for Higher Education • QR Codes • Analytics • Augmented Reality and Integration • Bluetooth Proximity Marketing (Lab Practice) • Related Legislation 13. Video Marketing • Video Marketing Principles • Video Marketing Guidelines • Best practices and tools • Virtual Reality • Live Streaming • Youtube (Labs Practice) 14. Strategy & Planning • Understanding the Strategic Planning • Digital Marketing Strategy • Digital Marketing Mix, Budgeting and ROI • Building Marketing Strategy (Labs Practice) • Programmatic Marketing • Marketing Automation Platforms (Lab Practice) • Pardot, B2B Marketing Automation by Salesforce 5 | P a g e .