Global image campaign Fairness Initiative Think ahead. Get to the bottom of The Bosch Vision Determination things. Work together – worldwide. Creating value – sharing values Future focus Openness Result focus A shared way of thinking, a secure grasp of the corporate Legality principles, and values that are translated into action Trust Annual Report 2011 combine to create the foundation for global success at Technology Reliability Bosch. It is values and principles like these that guide Credibility our more than 300,000 associates worldwide, enabling As a leading technology and services company, we take advan- them to develop innovative and benefi cial solutions and tage of our global opportunities for a strong and meaningful Cultural diversity products on a daily basis. development. Our ambition is to enhance the quality of life with Responsibility solutions that are both innovative and benefi cial. We focus on our core competencies in automotive and industrial technologies as well as in products and services for professional and private use. We strive for sustained economic success and a leading market If we want to work success- Mobility Solutions | Energy & Building Technology | Automation & Control | Consumer Goods | Healthcare position in all that we do. Entrepreneurial freedom and fi nancial fully as a team in a globalized and complex world, then we independence allow our actions to be guided by a long-term need a common image of perspective. In the spirit of our founder, we particularly demon- the future for our company. strate social and environmental responsibility — wherever we do This image – this vision – business. helps us bring our strategic thinking into clear alignment. Our customers choose us for our innovative strength and effi - Being diff erent is ciency, for our reliability and quality of work. Our organizational Animated microsite the only way structures, processes, and leadership tools are clear and eff ec- www.bosch.com/bosch-thinking to be the perfect match. tive, and support the requirements of our various businesses. We act according to common principles. We are strongly deter- Dr. Ghislain Mouil Sil Development Engineer Automotive Robert Bosch GmbH mined to jointly achieve the goals we have agreed upon. Smartphone-enabled Verena Bauder Controller Postfach 10 60 50 microsite 70049 Stuttgart Germany As associates worldwide, we feel a special bond in the values To meet the global challenges of our times, we develop, Phone +49 711 811- 0 produce, and market energy-effi cient solutions that protect we live by – day for day. The diversity of our cultures is a source the environment and conserve resources. We also create Fax +49 711 811- 6630 internet-based products. As a leading technology and services com- www.bosch.com pany with more than 300,000 associates worldwide, we take our of additional strength. We experience our task as challenging, corporate, social, and environmental responsibilities seriously. If you, too, fi nd strength in diversity: www.bosch.com/bosch-thinking Printed in Germany we are dedicated to our work, and we are proud to be part of Bosch. Poster series to accompany the initiative Bosch Annual Report 2011 Global image campaign Fairness Initiative Think ahead. Get to the bottom of The Bosch Vision Determination things. Work together – worldwide. Creating value – sharing values Future focus Openness Result focus A shared way of thinking, a secure grasp of the corporate Legality principles, and values that are translated into action Trust Annual Report 2011 combine to create the foundation for global success at Technology Reliability Bosch. It is values and principles like these that guide Credibility our more than 300,000 associates worldwide, enabling As a leading technology and services company, we take advan- them to develop innovative and benefi cial solutions and tage of our global opportunities for a strong and meaningful Cultural diversity products on a daily basis. development. Our ambition is to enhance the quality of life with Responsibility solutions that are both innovative and benefi cial. We focus on our core competencies in automotive and industrial technologies as well as in products and services for professional and private use. We strive for sustained economic success and a leading market If we want to work success- Mobility Solutions | Energy & Building Technology | Automation & Control | Consumer Goods | Healthcare position in all that we do. Entrepreneurial freedom and fi nancial fully as a team in a globalized and complex world, then we independence allow our actions to be guided by a long-term need a common image of perspective. In the spirit of our founder, we particularly demon- the future for our company. strate social and environmental responsibility — wherever we do This image – this vision – business. helps us bring our strategic thinking into clear alignment. Our customers choose us for our innovative strength and effi - Being diff erent is ciency, for our reliability and quality of work. Our organizational Animated microsite the only way structures, processes, and leadership tools are clear and eff ec- www.bosch.com/bosch-thinking to be the perfect match. tive, and support the requirements of our various businesses. We act according to common principles. We are strongly deter- Dr. Ghislain Mouil Sil Development Engineer Automotive Robert Bosch GmbH mined to jointly achieve the goals we have agreed upon. Smartphone-enabled Verena Bauder Controller Postfach 10 60 50 microsite 70049 Stuttgart Germany As associates worldwide, we feel a special bond in the values To meet the global challenges of our times, we develop, Phone +49 711 811- 0 produce, and market energy-effi cient solutions that protect we live by – day for day. The diversity of our cultures is a source the environment and conserve resources. We also create Fax +49 711 811- 6630 internet-based products. As a leading technology and services com- www.bosch.com pany with more than 300,000 associates worldwide, we take our of additional strength. We experience our task as challenging, corporate, social, and environmental responsibilities seriously. If you, too, fi nd strength in diversity: www.bosch.com/bosch-thinking Printed in Germany we are dedicated to our work, and we are proud to be part of Bosch. Poster series to accompany the initiative Bosch Annual Report 2011 Key Data The Bosch Group at a Glance To meet the global challenges of our times, we develop, produce, and market Curious. energy-effi cient solutions that protect the environment and conserve resources. Only if you question what We also create internet-based products. As a leading technology and services you’re doing will you fi nd company with more than 300,000 associates worldwide, we take our corporate, more than one answer. social, and environmental responsibilities seriously. If you, too, believe in ideas that benefi t people: www.bosch.com/bosch-thinking Bosch Group 2010 2011 Shareholders of Robert Bosch GmbH The Bosch Group is a leading global supplier of technology and services. Sales revenue 47,259 51,494 In the areas of automotive and industrial technology, consumer goods, Share of equity and building technology, more than 300,000 associates generated sales percentage change from previous year + 24 + 9.0 that of 51.5 billion euros in fi scal 2011. The Bosch Group comprises Robert We know percentage of sales revenue generated outside Germany 77 77 Robert Bosch we don’t know Stiftung GmbH Bosch GmbH and its roughly 350 subsidiaries and regional companies 92 % everything. Research and development cost 3,810 4,190 in some 60 countries. If its sales and service partners are included, then Bosch family Benefi cial. Dr. Ghislain Mouil Sil Bosch is represented in roughly 150 countries. This worldwide develop- Development Engineer as a percentage of sales revenue 8.1 8.1 Automotive 7 % Our fi rst consideration ment, manufacturing, and sales network is the foundation for further is people, wherever they If you know Robert Bosch GmbH Capital expenditure 2,379 3,226 growth. Bosch spent some 4.2 billion euros for research and develop- live. where your roots There’s only 1 % are, as a percentage of depreciation 100 142 ment in 2011, and applied for over 4,100 patents worldwide. With all its one kind of you’re at products and services, Bosch enhances the quality of life by providing technology we home anywhere in the world. Associates Voting rights solutions which are both innovative and benefi cial. call advanced – average for the year 276,418 295,256 the kind that Robert Bosch Industrietreuhand KG benefi ts people. as of January 1, 2011/2012 283,507 302,519 The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) Cathy He Sales Controller Philipp Gauß 93 % Junior Managers Program as “Workshop for Precision Mechanics and Electrical Engineering.” International. Technical Sales Total assets 52,683 54,616 Bosch family The special ownership structure of Robert Bosch GmbH guarantees the Knowledge knows no bounds. 7 % entrepreneurial freedom of the Bosch Group, making it possible for Equity 26,243 26,917 the company to plan over the long term and to undertake signifi cant up- as a percentage of total assets 50 49 front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stif- There’s no alternative to Profi t before tax 3,485 2,628 tung GmbH, a charitable foundation. The majority of voting rights are held staying true as a percentage of sales revenue 7.4 5.1 by Robert Bosch Industrietreuhand KG, an industrial trust. The entre- to yourself. preneurial ownership functions are carried out by the trust. The remaining Determined. Profi t after tax 2,489 1,820 shares are held by the Bosch family and by Robert Bosch GmbH.