Public Engagement Source: City of Raleigh Neighborland Perry Street Studio LLC Dorothea Dix Park Master Plan Community Outreach & Engagement Executive Summary The City of Raleigh, with the support of the Dorothea Dix Park Conservancy, is leading a generational effort to develop Dorothea Dix Park. This success of this effort lies in the ability to create a deep and meaningful connection between the community and the park. In terms of scale and scope, the outreach associated with the Master Plan is unprecedented in city projects. This strategy presents a thoughtful, coordinated and ambitious approach to meaningful outreach and engagement. Parks are one of the most democratic spaces in a community. The City of Raleigh has made it a priority to create a diverse and equitable master planning process for Dix Park that serves all of Raleigh’s residents and beyond. The Outreach and Engagement Strategy is couched in an equity framework that details the objectives, implementation, and evaluation of an inclusive and accessible planning process. This strategy takes a multi-faceted and flexible approach to outreach and engagement. From traditional community meetings to experience-based events, programs and online participation, this strategy provides multiple channels to reach a broad and diverse audience. The goal is to provide a variety of opportunities for individuals to explore and shape the future of Dorothea Dix Park. Finally, this strategy was built around the schedule set forth by the Master Plan consultant, Michael Van Valkenburgh Associates (MVVA). Engagement opportunities were be designed to facilitate dialogue between the community and MVVA. The process was iterative with engagement continually informing the evolution of the Dorothea Dix Park Master Plan. Types of Engagement Experience Based • Special Events- Special events are targeted at the regional community that bring a large audience to Dix Park. Events are designed to target a variety of participants including youth, young adults, retirees and special populations. Attendance was estimated by tickets reserved on Eventbrite. Top Left: Sunrise Yoga 2017; Top Right:Spring Fling 2018; Bottom Left: Sunfest 2018; Bottom Right: Halloween Movie Night 2017 ESTIMATED NAME OF EVENT DATE ATTENDANCE Explore Dorothea Dix Park – Music In The Park! 10/2/2016 350 14:00 Explore Dorothea Dix Park: Movie By Moonlight 3/25/2017 458 19:30 Spring Fling At Dorothea Dix Park! Play Like A Kid Again! 4/9/2017 424 14:00 Explore Dorothea Dix Park: Movie By Moonlight 5/5/2017 1837 20:30 "Do it for the Love" Yoga with C. Jackson and E. Wallace 8/1/2017 350 17:30 Explore Dorothea Dix Park – Skywatching! 8/22/2017 1328 13:00 Movie By Moonlight Halloween Double Feature At Dix Park 10/21/2017 3294 18:00 Prayer Flag Event 05/05/17 370 Explore Dorothea Dix Park – Skywatching! 10/28/2017 1193 19:30 Movie By Moonlight At Dix Park 11/18/2017 453 17:00 Explore Dorothea Dix Park – Skywatching: The Geminid Edition! 12/13/2017 1200 20:00 Spring Fling Adult Egg Hunt At Dix Park 4/8/2018 4174 15:00 Pop-Pupalooza Dog Park At Dix Park 4/29/2018 2059 12:00 Movie By Moonlight At Dix Park – Spaceballs 5/5/2018 1350 19:00 “Light The Woods With Sound” – An Interactive Neon Audio 5/11/2018 13936 Experiment At Dix Park 19:00 Neon Art Bike Ride 5/26/2018 57 19:00 Explore Dorothea Dix Park – Skywatching! 6/15/2018 2487 21:00 Movie By Moonlight At Dix Park – Moana 6/16/2018 1075 19:30 Summer Solstice Sunrise Yoga At Dix Park 6/21/2018 367 5:45 Pop-Pupalooza Dog Park At Dix Park 6/23/2018 1910 12:00 Sunfest At Dix Park 7/14/2018 14756 14:00 Skywatching At Dix Park – The Perseid Meteor Shower 8/12/2018 1822 21:00 Movie By Moonlight – Jurassic Park! 9/23/2018 1791 18:30 Fallfest At Dix Park 10/27/2018 1435 11:00 Movie By Moonlight – Halloween Double Feature (Casper And 10/27/2018 173 Beetlejuice) 18:30 Pop-Pupalooza Dog Park At Dix Park 11/17/2018 96 11:00 Skywatching At Dix Park – The Leonids Meteor Shower 11/17/2018 193 18:00 • Festivals- Raleigh already hosts a lot of great festivals. By having a Dix Park presence at existing events, we have engaged a large and diverse audience in a conversation about the future of Dix Park. Since 2017, the Dix Park team has participated in numerous festivals including: o African American Cultural Festival- September 2017 & 2018 o The International Festival-October 2017 o SPARKCon-September 2017 o Hopscotch Design Festival-September 2017 o Boylan Heights Art Walk-December 2017 o The International Food Festival-June 2018 o Raleigh Tamale-March 2018 o Letterland-May 2018 Top Right: Letterland 2018; Top Right: SPARKcon 2017; Bottom: African American Cultural Festival 2017 • Programs & Activities- Ongoing programs and activities targeted at the local community are smaller-scale and include fitness classes, walking tours, art and science programs, etc. Programs and activities are diverse and targeted to different age groups to attract a wide variety of people to Dix Park. Attendance was estimated via ticket reservation on Eventbrite. Dix Park Public Walking Tour Name Of Program Date Estimated Attendance A Walking Tour Of Dorothea Dix Park For Sierra Club Members 4/30/2016 28 14:00 Hometown Tourist - A Walking Tour Of Dorothea Dix Park For RHDC 6/7/2016 9 Members 18:00 Hometown Tourist - Walking Tour Of Dorothea Dix Park 6/11/2016 21 9:30 Explore Dorothea Dix Park: Painting Portraits For Adults 6/18/2016 12 10:30 Explore Dorothea Dix Park: Wrench And Ride Through The Park 6/25/2016 40 9:00 Explore Dorothea Dix Park - Get Fit At Dix - Yoga! 6/29/2016 29 18:00 Explore Dorothea Dix Park - Get Fit At Dix - Yoga! 7/13/2016 69 18:00 Explore Dorothea Dix Park - Children's Painting In The Park - Pet 7/16/2016 6 Portraits! 9:30 Explore Dorothea Dix Park - Painting In The Park For Adults - Pet 7/16/2016 12 Portraits 10:30 Explore Dorothea Dix Park - Get Fit At Dix - Zumba! 7/27/2016 85 18:00 Explore Dorothea Dix Park - Get Fit At Dix - C9! 8/10/2016 36 18:00 Explore Dorothea Dix Park - Get Fit At Dix - Yoga! 8/24/2016 59 18:00 Hometown Tourist - A Bus Tour Of Dorothea Dix Park 9/6/2016 22 17:15 Hometown Tourist - A Bus Tour Of Dorothea Dix Park 9/6/2016 22 17:15 Explore Dorothea Dix Park - Get Fit At Dix - Warrior Sculpt! 9/7/2016 57 18:00 Explore Dorothea Dix Park - Intro To Outdoor Photography 9/10/2016 6 9:00 Explore Dorothea Dix Park: Guided Walking Tour 9/12/2016 40 17:30 Explore Dorothea Dix Park - Get Fit At Dix - Yoga! 9/21/2016 63 18:00 Explore Dorothea Dix Park - Plein Air Demonstration 9/24/2016 12 9:00 Explore Dorothea Dix Park - Jazz Improvisation 9/24/2016 12 10:00 Walking Tour Of Dorothea Dix Park For Cor Employees 9/30/2016 26 13:00 Explore Dorothea Dix Park - Get Fit At Dix - Zumba! 10/5/2016 32 18:00 A Walking Tour Of Dorothea Dix Park For League Of Women Voters 10/11/2016 17 10:30 Explore Dorothea Dix Park - Intro To Outdoor Photography 10/11/2016 10 17:30 Walking Tour Of Dorothea Dix Park For Cor Employees 10/14/2016 25 13:00 Explore Dorothea Dix Park - Get Fit At Dix - Yoga! 10/19/2016 39 18:00 Explore Dorothea Dix Park - Urban Sketching For All Ages With 11/5/2016 18 Artspace 10:00 Explore Dorothea Dix Park - Urban Sketching For Adults With 11/5/2016 18 Artspace 13:00 Explore Dorothea Dix Park - Make A Holiday Swag At The Park For 12/3/2016 11 Children 10:00 Explore Dorothea Dix Park - Make A Holiday Swag At The Park For 12/3/2016 15 Adults 11:15 Explore Dorothea Dix Park - Intro To Outdoor Photography 1/28/2017 8 9:00 Explore Dorothea Dix Park - Winter In The Wild! Ages 2-6 1/28/2017 14 14:00 Explore Dorothea Dix Park - Love Bugs! For Ages 2-6 2/14/2017 12 13:00 Explore Dorothea Dix Park - Intro To Outdoor Photography 2/18/2017 12 9:00 Explore Dorothea Dix Park - Winter Nature Walk 2/26/2017 18 10:30 Explore Dorothea Dix Park - Eggcellent Adventures! For Ages 2-6 3/9/2017 13 13:00 Explore Dorothea Dix Park - Beginner's Macro Photography 3/11/2017 12 9:00 Explore Dorothea Dix Park - Children's Painting In The Park - Dog 3/11/2017 13 Portraits! For Children Ages 6-12 10:00 Explore Dorothea Dix Park - Painting In The Park - Dog Portraits! For 3/11/2017 7 Adults 11:00 Explore Dorothea Dix Park - Volunteer! Invasive Species Removal 3/18/2017 22 9:00 Explore Dorothea Dix Park - Spring Nature Walk 3/26/2017 16 10:30 Explore Dorothea Dix Park - The Historic Buildings Of Dix Park 4/4/2017 27 18:00 Explore Dorothea Dix Park - A Burden Too Great To Bear: Dorothea 4/15/2017 63 Dix Hospital And The Civil War 13:00 Explore Dorothea Dix Park: Twilight Trek! 4/22/2017 29 20:00 Explore Dorothea Dix Park: Spring Nature Walk 4/23/2017 17 10:30 Explore Dorothea Dix Park - Get Fit At Dix - Nia! 4/29/2017 60 10:00 Explore Dorothea Dix Park: National Bike Month 5/20/2017 35 8:30 Explore Dorothea Dix Park: Origami In The Park! For Youth Ages 10- 5/21/2017 12 15 11:00 Explore Dorothea Dix Park: Origami In The Park! For Ages 16+ 5/21/2017 12 12:30 Explore Dorothea Dix Park - Urban Sketching For All Ages With 5/27/2017 26 Artspace 10:00 Explore Dorothea Dix Park - Urban Sketching For Adults With 5/27/2017 16 Artspace 13:00 Sunday In The Park: A Concert Series At Dix And Fletcher Parks 6/4/2017 356 18:00 Explore Dorothea Dix Park: Lightning Bug Fun! (Ages 2 And Up) 6/8/2017 46 19:00 Sunday In The Park: A Concert Series At Dix And Fletcher Parks 6/11/2017 153 18:00 Sunday In The Park: A Concert Series At Dix And Fletcher Parks 6/18/2017 218 18:00 Explore Dorothea Dix Park: Tracks And Traces (Ages 2 And Up) 6/21/2017 20 13:00 Explore Dorothea Dix Park: Summer Solstice Yoga With Carrington 6/22/2017 319 Jackson