Наука – перші кроки : ХІV регіональна студентська наук.-техн. конф. 2020 MARIUPOL AS EUROPEAN CITY E. H. Klitotekhnis, the student of MA-19 group, SHEI «PSTU» Mariupol is one of the biggest cities of Donetsk region which has a powerful economic and intellectual potential and international prestige. Mariupol was founded in 1778 in the center of Kalmius Palanka built by Zaporozhean Cossacks and was originally named Pavlovsk after the Russian throne’s heir. Today Mariupol is a unique city, as it is an industrial heart of the country, a port, a resort area and a multicultural center which combines identities of different ethnic groups, cultural traditions and educational tendencies. Mariupol is a cultural center of the Azov Sea region. There are monuments of history and architecture as well as numerous landmarks related to lives and activities of outstanding people of the past Mariupol is a transport hub of regional, national and international significance. Each day brings us positive changes, turning Mariupol into a city of European level which is open to all-round cooperation. The mission of Mariupol in Ukraine is to become an example of Ukrainian Priazovye, the heart of dynamic development of eastern Ukraine, its economic, social and multicultural center. Our task is to create a bright, attractive and immediately recognizable image of new Mariupol that will be known and loved both in Ukraine and abroad. The work was performed under the guidance of I. V. Barabash, senior lecturer PROBLEMS OF MANIPULATION WITH CLIENTS OF TRAVEL AGENCIES A. A. Serdiuk, the student of TUR-17 group, SHEI «PSTU» Nowadays, it is the method of manipulative enthusiasm for particularity in different spheres of social interaction that can be seen as the initial process of development and transformation of suspension business. Manipulation is a secret psychological method, the aim of which is to make a person perform actions necessary for you, but opposed to his/her interests. The most important factor of manipulation is to make it so that a person himself/herself wants to do it. Moral and ethical standards are supernaturally tight labor regulators of 317 Наука – перші кроки : ХІV регіональна студентська наук.-техн. конф. 2020 all living conditions. In professional activity such regulators are norms of professional ethics. In addition, since the standards are fragmented, the exactness and accuracy of the rules is the result of one's duty. Manipulative tactics lies in the partner’s actions, who lacks egocentrism and makes proper measures for the benefit of the clients, following professional aims. Manipulative influence is a deliberately chosen initiator of influence, and manipulation is conscious. Thus, bearing in mind that professional communication is a two-way process following the interests of both partners, we can say that the winner will be the person who will behave himself/herself in the proper way and will perform his/her duties with honour, and will gradually achieve his professional goals. Мanipulation has an ethical basis if the initiator is ready to have the responsibility for its result. In this case manipulation with positive solving its professional tasks is a moral and social- psychological fact. Especially manipulation influence is enriched by professional need and acts with the norms of professional ethics. The work was performed under the guidance of Vasylieva T. I., senior lecturer 318 .