MEDICAL MATTERS COLUMBIA ASIA HOSPITALS GO MOBILE by strengthening patient experience. aunched recently it is an continuously looking for better ways easy-to-use app for you to enhance services to their patients, to access Columbia Asia is continuously implementing newer healthcare services. Columbia innovative systems and processes LAsia Hospital, one of the largest with these changing trends to meet and fastest-growing healthcare the customers’ demands. companies in Asia, has outlined key trends impacting the healthcare In line with the key universal industry in these times of digital living healthcare trends, Columbia Asia and convenience. Being a leading launched its official mobile app aimed healthcare provider in the region with to enhance their service offerings to patients’ base of over three million healthcare delivery. Consumers want patients. Keeping up with emerging across four markets, puts Columbia to deal with a healthcare system that healthcare trends that are shaping Asia Hospital in a good position is much more convenient for them. the industry globally further drives to observe patients’ behavior and Patient engagement is taking place the needs for hospital operators implement solutions catering to their in a multitude way in the healthcare to continuously make patients’ evolving needs. sector and has shown that technology experience at hospitals hassle-free advancements in healthcare One of the evolving healthcare have the potential of closing the communication and information gap The patient-centric application that healthcare consumers is the demand between patients and providers. connects patients with the hospitals for personalized, quick and seamless Columbia Asia as a company that is and its doctors makes it seamless 18 INFOMED MALAYSIA | JUL - SEPT 2019 KEY HEALTHCARE TRENDS 2019 – COLUMBIA ASIA FEATURES OF THE HOSPITAL APPLICATION • Patients are looking for the best consultation with efficient services Easiest way to book and manage Patients today are expecting a lot in terms of the service that they receive. doctor appointments: These expectations range from well-maintained hospitals, helpful doctors, • Choose your preferred hospital nurses and staff, shorter waiting time for appointments, quick access to location and medical consultant. health records et al. • View available slots and select your preferred date and time. • The future of healthcare lies in efficiency • View the status of all your For primary and secondary care, patients prefer to rely on neighborhood / appointments at one glance. small-sized hospitals that provide easier access to quality healthcare services. • Get notifications one day and 2 In addition, smaller hospitals provide focused treatment options and shorter hours before your appointment in-patient stays enabling them to keep costs low for patients. Leveraging so you won’t miss it! digital technologies on a smaller scale further permits cost effective delivery of specialist care. Beat queues at the hospital when you: • Tapping into the realm of mobile healthcare • Check-in for follow-up appointments. More and more healthcare organizations are relying on patient interface Skip the front desk and go straight through mobile apps. Apps often feature the ability to schedule appointments, to the Nursing station. access patient’s medical history and test results, send reminders and provide Easy access to your reports: • Get notified when your • Social media space is the new word-of-mouth reports are ready. Consumers today have the option of checking reviews before making most • View and download your lab purchase decisions – hospital choices are also increasingly getting dependent and radiology reports at your on reviews found in the online space. Other factors such as presence on convenience from anywhere, social media platforms and its responsiveness have an influence on patients’ anytime. hospital preference. • All reports are password-protected. Keep track of your health trends: • View the status of your blood and efficient seeking for services During the trial period of the mobile glucose level, thyroid level, blood such as booking and managing of app deployment, Columbia Asia counts, among others. appointments, payment, hospital- witnessed encouraging results related queries, along with retrieving including 16 percent reduction in out- of corporate information and patient journey time and an overall promotions. The app is powering improved in staff efficiency of 8 to 9 HOW TO an evolving digital lifestyle that is percent, translating to increased time DOWNLOAD sweeping across the world and the access to information empowers The app is available on both iOS Go to Google Play or Apple App Store the patients to be involved in their and Android platforms. Columbia and search for “Columbia Asia” healthcare planning. Asia is looking to enhance several new services in the future such as The mobile app is another important exclusive medical package offerings initiative for Columbia Asia Hospitals in and more. A pilot program has been its digital transformation journey. Aside launched with an app for physicians from better serving the needs of its which is part of Columbia Asia’s patients, the mobile application gives efforts to improve connectivity to its a cost-effective solution to reduce time enterprise IT platform to aid in better in operational manpower. patient engagement. COLUMBIA ASIA HOSPITALS IN MALAYSIA Bintulu Bukit Rimau Cheras Iskandar Puteri Klang Miri Petaling Jaya Puchong Seremban Setapak Shah Alam Taiping Tebrau (Opening Soon in Q4 2019) JUL - SEPT 2019 | INFOMED MALAYSIA 19 .