Chatterjee_index.qxd 08.18.04 2:07 PM Page 281 INDEX A B Acquisitions, 106 Benihana, 101 Activities, 39, 93 Blackberry, 182 Adapting to a Market, 139, 222 BMW, 74-75, 100-101 Aiwa, 189 Business Logic, 28, 103, 189 Allstate, 83 Business Models, 3, 83, 263, 270 Amazon.com, 45, 78, 178, 212-214, 235, 277 C America Online (AOL), 113, Canon, 21, 70, 163 236-237, 250, 266 Capabilities, 38, 47, 51, 66-70, 72, American Airlines, 211-212 79-80, 82-84, 92, 103, 132, Ampex, 208-210 134-135, 145-147, 153, Apple Computer 159, 164, 169-170, Apple, 98, 104, 182, 200, 207, 173-174, 178, 241-242 223, 225, 227 Capability Risk, 37, 41, 46, 63, Macintosh, 200, 207-208, 210, 65, 88, 91, 132, 145, 167 223, 227, 231, 239 Invisible Outputs, 88, 93, Asia Brown Boveri (ABB), 99-100, 145 115-116 Leveragable, 132-135, 159-160, Assumptions, 19, 103 170 AutoGlass, 81 Table Stakes, 92 Visible, 88, 91, 96, 99, 101, 103, 145 281 Chatterjee_index.qxd 08.18.04 2:07 PM Page 282 282 INDEX Capital One, 66, 82, 190-191 Diversification, 131-132, 154, 252, Category Management, 136 263, 274 Caterpillar, 96 DOS, 177, 184, 189, 197-201, 207, Centre Group, 83 215, 223-226, 231, 234-235 Choice, 2, 23 Dutch Boy, 72 Migration Path, 222, 229, 233 DVD, 217, 234 Multiple Migration Paths, 189, 221 E Multiple Options, 13-14, 16-18 EDS, 79, 84, 179 Cisco, 4, 51-52, 55, 57, 63, 76, 78, Eli Lilly, 56-57, 76, 104, 126, 183 87, 119, 121, 148, 161, 178, EMC, 160, 163 183, 187, 191, 193, 204, Emerson Electric, 114-116 214, 229-232, 272 EMI, 183-184, 186, 188, 227 John Chambers, 229-230 Enron, 2, 4, 68, 80, 87, 108-109, Clarity, 2, 38, 110, 267 169-171, 196, 247-277 Logic, 103, 106 Estrasorb, 205 Clorox, 152 Company X, 17-20, 24, 136, 181 F Competitive Objective Fed-Ex Custom Critical, 53 Broad Competitive Objective, Firestone, 45 30 Ford, 4-5, 45, 94, 99 Core Competitive Objectives, 33, 116 G Core Objectives, 34-35, 37-38, Gates, Bill, 198-199, 208, 223, 227, 114, 121, 123, 125, 127, 233, 273 179-180 George Foreman, 73, 185 Competitive Risk, 12, 17-18, 20, GM, 67, 79, 179, 202-203, 214-216 33, 186 Google, 188 Sweet Spot, 81-82, 144, 147, Granite, 187 202 White Space, 79-80 H Continental, 41-44, 46, 65, 67, Hewlett Packard (HP), 4, 48, 79, 104, 106 158, 160, 162, 164-165, Coors, 101 168-169, 179, 208, 212 Crown Cork and Seal, 22, 70, 72 Hitachi, 189 CT-Scanner, 183-185 Home Depot, 17-20, 24, 28-29, 78, 99, 135-136, 181 D Honda, 94-95, 100, 202-204, DEC, 188 215-216 Dell Computer, 6, 44, 99, 105, Hubris, 108, 271 107, 115-121, 126-127, 132, 141, 148, 154-165, I 167-174, 178, 191, 196, IBM, 6, 40-41, 44, 54, 79, 95, 102, 212, 226 107, 154-155, 157-158, Storage, 162-163, 174 162-164, 167-169, 179, Demand Risk, 30, 57, 119, 185 188, 198-200, 207, 225, Derivative Products, 198 227, 238, 258 Design Strategy, 15-16, 28-39 Imatron, 187 Differentiation, 106, 137, 139, Ingram Micro, 211-212 141, 145, 151-152 Inside-Out, 11 Intel, 101, 105, 162, 178, 189, 204 Chatterjee_index.qxd 08.18.04 2:07 PM Page 283 INDEX 283 J-K N JetBlue, 1, 47-51, 57, 92, 106, 108, NASA, 11-12, 216-217 120, 141-147, 153 Nintendo, 58-61, 217 Johnson & Johnson, 188 Nokia, 105, 237 JVC, 210 Nordictrack, 185 Novartis, 181 L Novavax, 205-206 LCD, 172 Novell, 189 Leveragable capabablilities. See Novopharm, 120 Capabilities, leveragable Lexmark, 107, 164-165 O Lexus, 67-69, 94, 97, 99, 101, 139 OnStar, 79, 179, 215-216 Linux, 159-160 Otis, 74 Little Tikes, 62-63, 85-86 Outcomes, 13, 15, 20, 22, 30, 72, Lowe’s, 17, 20 74, 110, 113, 182 Long Term Capital, 87, 273 NASA, 11-12, 16, 70, 208, Lotus, 199-200, 224, 226 216-217 Low-Price Strategy, 153 Outputs, 92, 96, 101, 103 Low-Price Entry Strategy, 137, Outsourcing, 51, 167, 169 151, 177 P M PDA, 5, 104, 182, 185, 236 Market Shaping Strategies, 206 Blackberry, 182 Shape, 57, 76, 131, 137, Palm, 113, 178, 182, 185, 236 177-178, 229 Perrier, 101 Shaping, 178-180, 182-185, 229 Platform, 57, 76, 131, 177-178, Memorial Healthcare System, 122 184, 197-198, 200, 202, Mercedes, 68, 94 207, 213-215, 229, 233 Merck, 76, 178, 191, 194-196, 205 Process, 57, 62, 76, 131, 177-178, Microsoft, 78, 104-105, 132, 141, 191, 193-194, 211, 229 144, 148, 163, 178, 187- Procter & Gamble, 44, 152-153 190, 197-202, 204, 207- Prudential, 108 208, 213-215, 223-228, 231-239, 241 Q-R Bill Gates, 198-199, 208, 223, Quaker Oat, 85, 186 227, 233, 273 GUI, 199, 207-208, 223, Raytheon, 126 225-228 Reengineering, 95 Hotmail, 187 Risks Linux, 159-160, 162, 224 avoiding, 27 Microsoft Word, 226 capability, 37, 41, 46, 63, 65, 88, MSN, 236-237, 241 91, 132, 145, 167 Windows, 159-160, 162, 174, competitive, 17-20, 33, 186 177-178, 188-190, 197, demand, 30, 57, 119, 185 200-201, 207-208, 213, Rubbermaid, 6, 85-86, 97 223-227, 231, 233-236, 238-239, 241-242 S Xbox, 141, 201, 236-237 SABRE, 211-212 Migration paths, 221-240 Sanyo, 189 Motorola, 105, 116 Saturn, 67, 69 Chatterjee_index.qxd 08.18.04 2:07 PM Page 284 284 INDEX Sega, 59, 189, 217 Server, 162 Sony, 51, 58-61, 63, 66, 76, 80, 101, 105, 123-125, 141, 171-172, 178, 183, 216- 217, 234, 236-237 PlayStation, 51, 58, 63, 105, 123-124, 183, 202, 216 Walkman, 58, 80, 141, 177, 216 Southwest, 1, 30-43, 49-51, 57, 66-67, 84, 92, 106, 115, 127, 141-145, 148, 153 SWOT, 11, 13, 20, 22 T Toshiba, 189 Toyota, 68, 94, 99, 182, 204 U U.S. Surgical, 188, 227 United Service Automobile Association, 82, 191 UPS, 118, 141, 144, 161, 214 USPS, 74 V Value America, 44-45 VCR, 189, 234 W-Z Wal-Mart, 44-45, 97, 101, 116-117, 119 Walgreens, 44 Xbox, 141, 201, 236-237 Yamaha, 73, 79, 104, 218, 226 Chatterjee_index.qxd 08.18.04 2:07 PM Page 285 INDEX 285.