Live City 2 Vision A THRIVING NEW PRECINCT IN THE WORLD’S MOST LIVEABLE CITY 3 Artist’s Impression Live City EMBRACING THE PAST AND CREATING A VIBRANT FUTURE HONOURING ITS INDUSTRIAL PAST, LIVE CITY WILL SET THE TONE FOR FOOTSCRAY’S NEWEST PRECINCT. LANEWAYS, CAFES, SHOPS, PUBLIC SPACES AND HERITAGE BUILDINGS WILL BRING THIS NEW 1 ART & EAT STREET Step into a typically buzzing Melbourne COMMUNITY TO LIFE. scene — a series of laneways humming with activity. Explore shops and cafes, plus convenience offerings, served up on a colourful backdrop of street art. N 2 PUBLIC PLAZA & TOWN CENTRE STAGE 1 Like a network of arteries, the streets and laneways surrounding Live City will draw people right into the beating heart of the central plaza. Here, the community gathers, socialises and watches life unfold. 3 HEALTH & LEISURE 1 Activate a fit and modern lifestyle at Live City. Whether traversing the precinct on foot or taking advantage of a dedicated facility, opportunities for healthy living will be here. 6 BALLARAT RD BALLARAT KINNEAR ST 4 HERITAGE LANEWAYS The history of a place gives it its character. At Live City, heritage laneways perform the role of backdrop to the bustling streetscape — wander 3 through for full sensory engagement. 2 5 FRESH FOOD Planning, preparation and social 4 occasions — life revolves around food. The Fresh Food at Live City will deliver everything you need from delicious deli goods, fruit, veg and bread to freshly roasted coffee. 5 6 EVERYDAY CONVENIENCE RETAIL It’s the small things that oil the wheels of life. A fresh food supermarket and everyday convenience store within Live City means you will have everything you need, right at your fingertips. FARNSWORTH AVE 4 Masterplan STAGE 1 RELEASE Masterplan of building may be subject to further design planning. External spaces and landscaping are indicative only. Photographs and artist’s impressions are illustrative only and all information is correct at the time of printing. 5 Live City A DESTINATION PRECINCT - FULL OF SPIRIT, HISTORY AND CULTURE TRANSFORMING MELBOURNE’S INNER FRINGE Stake a claim in Melbourne’s newest up-and-coming precinct, conveniently located and teeming with character and history. Footscray comes alive with possibility, future growth and the promise of great things to come. 6 History KINNEARS HONOURING THE PAST George Kinnears & Sons established Register by the National Trust of Australia Hints of the old Kinnears will be present in Footscray on Ballarat Road in 1902. (Victoria). Today the site exists as a large throughout Live City. Heritage buildings Throughout its 100-year history the Kinnears industrial complex of early 1900’s buildings. will be preserved and repurposed for factory, manufactured rope, yarn, twine, The buildings reflect the industrial processes the community, design within the public canvas, carpet, linen, cordage, jute and flax. of the site and include a number of spaces will incorporate its industrial history In October 2002, the Kinnears site was manufacturing and storage buildings. and antique parts of the factory will be nominated to the Victorian Heritage reimagined within the art scene. 7 Live City TOWN CENTRE & PUBLIC PLAZA LIVE CITY WILL BE PERFECTLY A PLACE TO POSITIONED TO ALIGN WITH THE MEET OVER BREAKFAST EXISTING ROAD NETWORKS AND One of life’s simplest and greatest WELCOMES THE COMMUNITY pleasures — the long, lazy breakfast RIGHT INTO THE TOWN CENTRE or brunch — is part of the package at Live City. No need to go too far AND PUBLIC PLAZA — THE NEW or think too hard — an enticing HEART OF FOOTSCRAY. assortment of delicious food and aromatic coffee will have you, and your tastebuds, spoilt for choice. A NEW MEETING PLACE FOR FOOTSCRAY The great cities and villages of the world are built around a central plaza — a place for people to come together and engage with their community. Enjoy a shared space where you OUTDOOR SPACES can be as passive or active, and as TO SOAK IN THE SUN planned or unplanned, as you like — whether reading a book, savouring a Take in the views, and some vitamin coffee, people watching or catching D, from your spot in the public plaza. up with friends. Overlooking Footscray, Live City will afford a vantage point from which you can survey the locality and all it offers. 8 Future Amenity A TOWN CENTRE WITH HEART IS THE BACKBONE TO A THRIVING COMMUNITY. NOT JUST TO LOOK AT, THIS IS A PLACE TO BE INHABITED AND BROUGHT TO LIFE BY PEOPLE. SENSE OF PLACE Buildings are physical, but it’s the space and people within that make the magic. Landscape sculptures, public seating and pathways provide places to intersect and engage when cruising the precinct on foot. CONNECTIONS TO FOOTSCRAY Live City is intimately connected to the surrounding streets, with existing road axes extending into and through the site to create public thoroughfares. Through this, the scale of a mini-city breaks down into human-centric neighbourhoods. MORNING LANDSCAPED GARDENS COFFEE A life on the green is served up at Live City. Enjoy the textures of the outdoors — from Whether you call it a fix or a ritual, grass to patterned pavement and timber the pleasure of good coffee cannot decking underfoot, and restful insertions of be underestimated. At Live City, your nature such as hedge planting and raised caffeine wake up call will be right on planter beds. your doorstep — so that when you leave the precinct you’re already fired up and ready to go. OPEN PUBLIC SPACE From your spot on the built-in seating, take in views of the water fountain and pond. As your eye roves over the scene, art sculptures are placed to engage the mind’s eye. A PLACE FOR OUTDOOR DINING Step into an alfresco way of life, with outdoor café seating lining the streets at every turn. Humming with sounds, sights and aromas, the lively atmosphere sets a scene where every day will become an opportunity for outdoor interaction. 9 Live City ART & EAT STREET TASTE THE WORLD FROM THE CONVENIENCE OF YOUR DOORSTEP. THE CULTURAL AND CULINARY HERITAGE OF FOOTSCRAY BURSTS WITH FLAVOUR IN AN ARRAY OF DINING DESTINATIONS THROUGHOUT LIVE CITY. 8:00AM Drop into your favourite café for a morning coffee — where you can also pick up a quick breakfast bite to prepare you for the day. 11:00AM It’s time for a mid-morning break — find a refreshing drink, or perhaps a location for a casual meeting. Live City has you covered. 1:00PM The plaza comes alive in the lunch hour. Grab something tasty and take a seat, PLACE TO or run a few quick errands. Everything STOP AND EAT is within easy reach. Dine in pleasure at Live City, where you can refuel in a number of ways. Choose to 7:30PM takeaway, pause for a quick bite, or while Finally — now you can relax over a away a couple of hours over a relaxing meal proper meal and let the day settle as with friends, colleagues and family. you dine out or pick up ingredients for a home-cooked meal. 10:30PM Let dinner slide into a couple of casual cocktails at the rooftop bar, where the views provide the perfect backdrop to conversation and connection. FAVOURITE HAUNTS: LOCAL’S PICK In true Melbourne style, at Live City you will always find a place to enjoy a drink and a chat. Get acquainted with your favourite local ale, wine and bartender, order a cheeseboard and settle in for a cruisy session. 10 Future Amenity HEALTH EFFORTLESS & LEISURE LIVING HEALTH, FITNESS AND RELAXATION ARE KEY TO A WHEN IT COMES TO EFFORTLESS LIVING, AMENITY HAPPY AND BALANCED LIFE. LIVE CITY ENCOURAGES IS KING. WITH ALL YOUR NEEDS MET WITHIN THE THIS KIND OF LIFE, WITH FACILITIES THAT HELP YOU REALM OF THE PRECINCT, LIVE CITY WILL MAKE DAILY MOVE, STRETCH, STRENGTHEN AND REJUVENATE LIFE A PLEASURE. AS NEEDED. FRESH FOOD CONVENIENCE Pick out seasonal fruit and vegetables, drop in to the local butcher and peruse the delicatessen — it’s all on display and within easy reach, so that the shopping experience itself becomes a feast for the senses. LIFE IS SWIMMINGLY GOOD A dedicated resident’s pool is part of the Live City vision. As a cardiovascular activity with minimum joint impact, swimming is a form of exercise that can be enjoyed by young and old. Added to the physical benefits, swimming offers an opportunity to cleanse the mind through the repetition of laps — perfect after a day of work or study. INSPIRATION FOR ACTIVE LIVING The traditional centre of physical activity is the gym. The proposed facility at Live City will provide an array of workout ALL THE choices, from traditional free ESSENTIALS weights and machines to group fitness and a schedule Everything you need at the drop of a hat — because that’s of classes. With all this support how fast life moves these days. Whether its preparing for the in place, a healthier body and week ahead, designing a menu for a special meal or picking a mind becomes just that little bit few things up for a quick weeknight bite — you will find all the more achievable. essential ingredients on hand at Live City. 11 Live City LIVE CITY IS A BOLD PRESENCE IN THE MELBOURNE LANDSCAPE 12 13 Artist’s Impression Live City 14 EXCLUSIVE FIRST STAGE RELEASE STAKE A CLAIM IN MELBOURNE’S NEWEST UP-AND COMING PRECINCT, CONVENIENTLY LOCATED AND TEEMING WITH CHARACTER AND HISTORY. FOOTSCRAY COMES ALIVE WITH POSSIBILITY, FUTURE GROWTH AND THE PROMISE OF GREAT THINGS TO COME. 15 Artist’s Impression Live City NEW HEIGHTS OF POSSIBILITY A GRAND AND SERENE ENTRANCE The lobby becomes a transitional space the site’s original heritage as a ropeworks that buffers the energy and activity of the factory; while metallic hints reference the outside world from the interior experience.