ATTACHMENT 1 A Review of Council’s Christmas Decorations Program March 2015 Table of Contents Executive Summary .............................................................................................................. 5 1. Introduction .................................................................................................................... 7 2. Background .................................................................................................................... 7 2.1 Christmas Decoration Program ............................................................................... 8 2.2 Other Related Christmas Programs and Events .................................................... 10 2.2.1 Shops on Show .............................................................................................. 10 2.2.2 Carols in the Park .......................................................................................... 12 2.2.3 Carol Singing ................................................................................................. 13 3. Overall Decorations Provision ...................................................................................... 14 4. Analysis of the Decorations Installed by Activity Centre ............................................... 15 4.1 Hampton Street, Hampton .................................................................................... 15 4.1.1 Description ..................................................................................................... 15 4.1.2 Spread of Decorations ................................................................................... 16 4.1.3 Appearance and Effectiveness ...................................................................... 16 4.1.4 Key Opportunities/Improvements ................................................................... 16 4.2 Sandringham Village, Sandringham ...................................................................... 17 4.2.1 Description ..................................................................................................... 17 4.2.2 Spread of Decorations ................................................................................... 17 4.2.3 Appearance and Effectiveness ...................................................................... 17 4.2.4 Key Opportunities/Improvements ................................................................... 18 4.3 Bay Street, Brighton .............................................................................................. 18 4.3.1 Description ..................................................................................................... 18 4.3.2 Spread of Decorations ................................................................................... 19 4.3.3 Appearance and Effectiveness ...................................................................... 19 4.3.4 Key Opportunities/Improvements ................................................................... 19 4.4 Church Street, Brighton ........................................................................................ 20 4.4.1 Description ..................................................................................................... 20 4.4.2 Spread of Decorations ................................................................................... 20 4.4.3 Appearance and Effectiveness ...................................................................... 20 4.4.4 Key Opportunities/Improvements ................................................................... 20 4.5 Martin Street, Gardenvale ..................................................................................... 21 Page 2 of 42 4.5.1 Description ..................................................................................................... 21 4.5.2 Spread of Decorations ................................................................................... 21 4.5.3 Appearance and Effectiveness ...................................................................... 22 4.5.4 Key Opportunities/Improvements ................................................................... 22 4.6 Black Rock Village, Black Rock ............................................................................. 23 4.6.1 Description ..................................................................................................... 23 4.6.2 Spread of Decorations ................................................................................... 23 4.6.3 Appearance and Effectiveness ...................................................................... 23 4.6.4 Key Opportunities/Improvements ................................................................... 23 4.7 Beaumaris Concourse, Beaumaris ........................................................................ 24 4.7.1 Description ..................................................................................................... 24 4.7.2 Spread of Decorations ................................................................................... 24 4.7.3 Appearance and Effectiveness ...................................................................... 24 4.7.4 Key Opportunities/Improvements ................................................................... 25 4.8 Highett Street, Highett ........................................................................................... 25 4.8.1 Description ..................................................................................................... 25 4.8.2 Spread of Decorations ................................................................................... 25 4.8.3 Appearance and Effectiveness ...................................................................... 26 4.8.4 Key Opportunities/Improvements ................................................................... 26 4.9 Nepean Highway, Hampton East (Moorabbin) ...................................................... 26 4.9.1 Description ..................................................................................................... 26 4.9.2 Spread of Decorations ................................................................................... 27 4.9.3 Appearance and Effectiveness ...................................................................... 27 4.9.4 Key Opportunities/Improvements ................................................................... 27 4.10 Overall Centre Findings ........................................................................................ 28 4.10.1 Recommendations ......................................................................................... 28 5. Contractor Performance Evaluation ............................................................................. 29 5.1 Functionality and Technical Requirements ............................................................ 29 5.2 RFT Requirements for Work During 2014 ............................................................. 30 5.2.1 Recommendation: .......................................................................................... 32 6. Community Feedback and Media Evaluation ............................................................... 32 6.1 Community Feedback ........................................................................................... 32 6.1.1 Direct to Council ............................................................................................ 32 6.1.2 Social Media (Facebook) ............................................................................... 34 6.2 Media Coverage ................................................................................................... 35 6.3 Overall Community Feedback and Media Coverage ............................................. 36 6.3.1 Recommendation: .......................................................................................... 36 Page 3 of 42 7. Stakeholder Consultation ............................................................................................. 36 7.1 Traders Associations ............................................................................................ 37 7.2 Community Centres, Christian Clergy and Rotary ................................................. 37 7.3 Findings of Stakeholder Consultation .................................................................... 38 7.3.1 Recommendation ........................................................................................... 38 8. Deployment .................................................................................................................. 38 8.1 Project Management and Planning ....................................................................... 38 8.1.1 Recommendation ........................................................................................... 39 8.2 Design Approach .................................................................................................. 39 8.2.1 Recommendation ........................................................................................... 40 9. Proposed Stakeholder Engagement to Inform 2015 Program ...................................... 40 10. Key Findings and 2015 Program Recommendations ................................................ 41 Page 4 of 42 Executive Summary In 2014, for the first time in many years, Council undertook the installation of Christmas decorations in nine Activity Centres, the first year of a three-year decoration program. In response to the public and media criticism of the decorations,