40% MOBILE PAYMENTS 33% ADOPTION IS 28% 28% 28% Mobile 26% GROWING 30% 22% 23% QUICKLY Payments 20% % of internet users who used a mobile payment service in the 10% Unless stated otherwise, all figures are last month drawn from our Q2 2017 wave of online research among 89,029 internet users Q4 Q1 Q2 Q3 Q4 Q1 Q2 aged 16-64 in 40 countries 2015 2016 2016 2016 2016 2017 2017 USED A MOBILE FACTORS BOOSTING UPTAKE TOP SERVICES** ASIA IS THE PAYMENT SERVICE GLOBAL LEADER IN THE LAST MONTH* AliPay 43% * % of internet A lack of a Need for payment options in CHINA users who have 46% credit card culture online shopping boom WeChat Pay 39% used a mobile Apple Pay 9% payment service last month SOUTH KOREA One of the earliest Strong backing Popular early Naver Pay 25% adopters of mobile from banks and use-cases on public 54% Samsung Pay 18% payments mobile carriers in transport familiarized ** % of internet Kakao Pay 15% mobile payments consumers users who have used the following mobile PayTM 37% INDIA 2016 demonetization Online shopping boom payment Mobikwik 16% 44% initiative stripped four services in the fifths of cash in circulation PayU 9% last month FAST GROWTH MARKETS HOLD MOST MOBILE MONEY DOMINATES IN * Mobile Money is an electronic wallet service enabling users to store, send and receive money using their mobile phone. Available on both smartphones and POTENTIAL FOR MOBILE PAYMENTS FAST GROWTH AFRICAN MARKETS* basic feature phones, Mobile Money has emerged as a popular alternative for Fast growth markets are more likely to have ... % of internet users who used a mobile payment service last month customers without access to banks or other formal financial services. Mobile Money M-Pesa service from 45% 27% 25% eliminates the spread quickly need for bank Kenya due to its Cash-driven Less developed Internet ecosystem accounts to send support on cheap economies financial infrastructures centered on mobile KENYA NIGERIA GHANA or receive credit feature phones LEGACY PAYMENT METHODS USED A MOBILE FACTORS SLOWING UPTAKE TOP SERVICES** PAYMENT SERVICE IN MATURE MARKETS HOLD IN THE LAST MONTH* BACK GROWTH Apple Pay 9% * % of internet But UK has displayed Strong attachments High uptake of contactless cards UNITED KINGDOM promising growth - users who have 24% uptake has almost to credit & debit cards reduces need for mobile payments Android Pay 5% doubled since Q4 2015 used a mobile Barclays Pay 2% payment service last month PayPal Mobile 13% But major US banks Entrenched Slow Strong UNITED STATES have begun to offer 23% their own services too, consumer security merchant attachments Apple Pay 6% OF AMERICA increasing awareness ** % of internet reservations acceptance to credit cards Visa Checkout 5% users who have used the Apple Pay 11% following mobile But Apple Pay has seen Strong attachment Contactless public transport HONG KONG impressive growth payment here, driven by high Octopus O! 8% 27% to credit cards payment methods are popular services in the iPhone ownership WeChat Pay 6% last month THE RACE TO EXPAND GLOBALLY | ANT FINANCIAL’S ALIPAY AND APPLE PAY ARE COMPETING TO EXPAND IN ASIA Apple Pay’s Expansion Abroad Ant Financial’s Investments Abroad Investment in mobile payments services: %* LAUNCH DATE USA 6% Oct-14 INDIA INDONESIA PHILIPPINES SOUTH KOREA THAILAND Apple Pay’s tactic Alipay’s tactic PayTM TrueMoney Gcash Kakao Pay TrueMoney UK 9% Jul-15 Acquire or invest in local Build on brand recognition, markets players to leverage mainly target markets with Canada 5% Nov-15 Investment in online retailers: existing market share strong credit card penetration Australia 3% Nov-15 $1 BILLION * $1.1 BILLION China 9% Feb-16 INVESTMENT INVESTMENT *Indonesia Alipay’s Apple Pay’s Singapore 11% Apr-16 Advantage Advantage MARKET REACH MARKET REACH Hong Kong 11% Jul-16 % of internet users in each market who have visited % of internet users in Indonesia visited Handset-agnostic ♥ Strong status Lazada in the last month Tokopedia last month France 2% Jul-16 open platform and trust attached to brand image 60% New Zealand 5% Oct-16 Philippines 79% QR code interface Thailand means low barriers Strong privacy Russia 4% Oct-16 67% to entry credentials Malaysia 62% Japan 4% Oct-16 Indonesia 61% Ireland 6% Mar-17 Vietnam 58% *% internet users using Apple Pay Singapore 31% www.globalwebindex.net /// @globalwebindex /// +globalwebindex.