Gavel to gaueI at the NAB o Gettlwg [read for MIP DBS's day at the FCC BroadcastinglApr20 The News Magazine of the Fifth Estate Vol. 100 No. 16 50th Year 1981 With more than a dozen news programs to choose from every day in Minneapolis/St. Paul, most people follow the leader.. KSTP-TV's 10 p.m. EYEWITNESS NEWS. That's true in both the NSI and ARB February 1981 seven day ratings. The point? There are no losers when it comes to providing information for the Twin Cities But EYEWITNESS there IS one clear-cut winner. NEWS KSTP-TV ir* Minneapolis. £ 3 triCroW mNCr z 0.4e. 0'o rPrir M1-4 m3 >MWM 717 00>X) -c 07:1cl-c7W. om 0 m r C1 Cc -4 I-4 si 0 r z -C 0 co For more information. call KSTP -TV sales at (612) 646-5555 or your nearest Petry Office. The First Yeef Broadcasting 1957 0 PAGE 99 NETWORK PRIME TIME That's My _,irlie A new high CBS-TV, APRIL 11, 9-10 PM All-Star in entertainment! Family Feud Spada' ABC-TV, APRIL 12, 8-9 PM Goodson-Todman Productions NETWORK produced 50 half hours of new DAYTIME programming for the week of Blockbusters April 11-17, 1981. NBC-TV, APRIL 13- 1.7,10:30 -11 AM The Price Es night That's more television than CBS-TV, APRIL 13-17, 11-12 NOON most Americans watch in a week. Password Plus And a little more than we NBC-TV, APRIL 13-17, 11:30-12 NOON usually produce. Family Feud It's a record for Goodson-Todman ABC-TV, APRIL 13-17, 12-12:30 PM and most likely for the industry. Card Sharko NBC-TV, APRIL 13-17,12 -12:30 PM Our April 11-17 production FIRST-RUN covered the television spectrum. SYNDICATION With programming for network Family Feud prime time, network daytime VIACOM. 5 NEW HALF HOURS and first-run syndication. Match Game VICTORY TELEVISION. Programming was produced for 5 NEW HALF HOURS all three networks and for two Match Game PM distribution companies. VICTORY TELEVISION. 1 NEW HALF HOUR 50 half hours may be a new To Tell the Truth high in entertainment for any VIACOM. 5 NEW HALF HOURS producer. All time periods are Eastern Time But we take more pride in knowing the quantity was attained because the quality came first. Goodson-Todman Productions NEW YORK, LOS ANGELES 1 I much cleaner on the air I More than 100 GVGTM 1600-4S Master Control The bottom line? One engineering manager switchers, many with M200 modular Automation informed GVG their M205 system "-makes us Systems, are giving broadcasters worldwide that look like our best operator is switching 24 hours sought-after better on-air look. Letter after letter a day, every day!" "We look much cleaner on the praises system reliability, ease of operation, and air-" reports a 1600-4S enthusiast, and an M203 smoothness of the 1600-4S/M200 combination. user stated, "-the on-air look became smoother One writer states, "-on-air discrepancies have and more professional". almost been totally eliminated". Echoes another, You can see the GVG 1600-4S and M200 about his station's M203 system "-it virtually systems in action at a station near you. eliminated operator switching errors". Or contact your GVG representative. THE GRASS VALLEY GROUP, INC.. P.O. BOX 1114 GRASS VALLEY CALIFORNIA 95945 USA TEL: (916) 273-8421 TWX: 910.530.8280 A TEKTRONIX COMPANY Offices: WEST; 21243 Ventura Blvd Ste 206, Woodland Hills, CA 91364 (213) 999-2303 SOUTHEAST; 1644 Tullie Cir NE, Atlanta, GA 30329 (404) 321-4318 NORTH CENTRAL; 810 W Bristol St, Elkhart, IN 46514 (219) 264-0931 NEW ENGLAND & MID ATLANTIC; Station Plaza East, Great Neck, NY 11021 (516)487-1311 SOUTH- WEST; Seminary South Office Building Ste 316, Fort Worth, TX 76115, (817) 921-9411 MIDWEST; 3585 N Lexington Ave Ste 238, Arden Hills, MN 55112 (612) 483-2594 BroadcastingEApr20 The Week in Brief TOP OF THE WEEK technologies move onto front burner alongside social HALLELUJAHS IN VEGAS Happy sounds of implications. PAGE 72. SMPTE panelists update report deregulation and other positive trends make 59th on digital TV progress. PAGE 72. Battle for teletext annual convention scene for celebration. PAGE 27. Bolger, supremacy brought to Las Vegas. PAGE 75. PAGE Wasilewski and Cannon set tone. 28. Bob Lee tops SPECIAL REPORT off 28 years of FCC service with plea for prudence. PAGE BARGAINING AT MIP-TV Here's an advance look at the 29. DSA winner Madsen calls for more support for World 17th annual forum for international programing deals and Press Freedom Committee. PAGE 30. There is virtual business contacts that gets under way in Cannes. 9 khz PAGE guarantee that will not be ratified by Senate. PAGE 77. 31. Wirth advises that House committee has only begun to make deregulatory waves. PAGE 32. Michel and Hill TECHNOLOGY colleagues prod broadcasters for improvements. PAGE 33. DBS DAY AT FCC Discussion slated tomorrow on FCC-congressional panel optimistic about chances of interim policy issues. PAGE 79. rewrite bill passage. PAGE 33. Copyright controversy PROGRAMING flares up in Las Vegas. PAGE 34. Broadcasters hear most WRITERS STRIKE Pay TV is big issue as WGA walks of what they wanted to hear from Republicans. PAGE 39. out. In the wings: negotiations with directors guild. New AT&T poll-by-phone service gets consensus on PAGE 82. broadcaster issues. PAGE 40. BUSINESS NAB CONVENTION: RADIO ARBITRON EXPANDS Control Data Corp. will spend $23 Panels counsel delegates on how radio should adjust to million to establish TV meter service of its subsidiary in its new regulatory freedom. PAGE 43. Mutual's DeVos 10 additional markets. PAGE 87. calls for more business pride and leadership in radio. PAGE 44. AM's resurgence tied to its service to local LAW & REGULATION audiences. PAGE 44. RAB forum emphasizes training DROP-IN MISGIVINGS Broadcasters, lead by AMST, tell and motivation in radio sales. PAGE 48. Spanish FCC that insertion of 140 short-spaced channels will broadcasters air common complaints in Las Vegas. create more harm than good. PAGE 93. PAGE 48. New technologies seen creating benefits for JOURNALISM radio. PAGE 50. Radio news panels say emphasis should FROM CANAVERAL TO EDWARDS Radio and TV be on product rather than ratings. PAGE 51. audiences around the world are carried on odyssey into NAB CONVENTION: TV space and back. PAGE 96. TVB makes bullish report on medium. PAGE 52. Network 1957 I dominance expected to continue despite inroads of pay THE 'BROADCASTING' YEARS Networks were given and cable. PAGE 52. Advocacy advertising is making advance warning of coming reforms when the FCC headway. PAGE 54. Local TV news cited as prime released its Barrow report. And Russia stirred America by weapon against competing media. PAGE 56. Focus put putting a Khrushchev on U.S. TV and a Sputnik in the on problems and potentials for TV under satellite international skies. PAGE 99. revolution. PAGE 56. STV proponents feel they're in PROFILE catbird seat. PAGE 59. Prescription for small-market TV profitability offered. PAGE 82. CANNINESS AT CANNES When Bernard Chevry established MIP-TV in 1963, there were many doubters. NAB CONVENTION: TECHNOLOGY When the 17th annual international programing Freeze on low-power TV doesn't cool interest in new marketplace again opens this Friday, there will.be more service. PAGE 68. Engineering considerations of new than 3,600 believers. PAGE 127. Index to departments Closed Circuit 7 For the Record 103 Open Mike 19 Business 87 Datebook 15 Journalism 96 Programing 82 Business Briefly 8 Editorials 130 Law and Regulation 93 Special Report 77 Changing Hands 88 Fates & Fortunes 123 Monday Memo 20 Technology 79 Broadcasting (ISSN 0007-2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street. N.W. Washington, D.C. 20036. Second-clas postage paid at Washington, D.C.. and additional offices. Single issue 51.75 except special issues $2.50. Subscriptions. U.S. and possessions: one year $50, Iwo years $95. Three years 5135. Canadian and other international subscribers add S12 per year. U.S. and possessions add $155 yearly for special delivery. $90 for first-class. Subscribers occupation required. Weekly Playlist 512 annually. An nually: Broadcasting Yearbook S60.00. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35rnm. lull year $35). Microfiche of Broad casting is available from Bell & Howell, Micro Photo Division, Old Mansfield Road. Wooster, Ohio 44691 (full year $27.501. Index to advertisers ABC Television Network 260 ABC Video Enterprises 16-170 Accuracy in Media 780 Aetna Lite & Casually 730 American Enterprise In- stitute 90 0 Emil Ascher Inc. 95 0 Beck-Ross Communications 10 0 Blackburn & Co. 88 0 Bridal Fair 14, 123 0 British Videotext & Teletext 47 0 Broadcast Electronics 640 Broadcast Music Inc. 710 CBS Radio 490 Columbia Pictures 9 0 Continental Electronics 940 John Doremus Inc. 530 Doubleday Back Cover° . Enterprise Radio 22-23 0 Goodson-Todman Inside Front Cover/Page 3 Grass Valley Group 4 0 Harris 11, 45, 98 0 Home Theater Network 76 0 CC Business Research 830 KDFW-TV 60 KSTP-TV Front Cover 0 Katz 420 Listec 85 0 Lorimar 60-61 0 Major Market Radio 74 0 Metro Weather 84o Mobil 150 Multimedia Program Productions 55 0 NBC Owned TV Stations 63 0 NBC Radio 41 0 Panasonic 36-37 0 Paramount Television 21, 35 0 Mrs. Paul's Kitchen 24-25 0 RKO Radio Inside Back Cover 0 Cecil L Richards 89 0 Satellite Music Network 38 0 Selcom 79, 87, 91, 97 0 Seltel 81 0 Station Business Systems 75 0 Tektronix 66-67 0 TeleRep 69 0 United Press International 65 0 WIIC-TV 57 0 Warburg, Paribas Becker 92 0 Warner Brothers Television 12-13 0 Westwood One 8 0 #1 in Ratings #1 in women 18-49 News leadership you can count on.