Successful advertising. „Crossgenial“. Facts and Figures / Last update: 18.01.2018 DER STANDARD | derStandard.at: Our philosophy 2 Facts and Figures / Last update: 18.01.2018 DER STANDARD: Reach and circulation Reach Monday–Saturday Saturday Readers 444.000 488.000 MA 16/17 ~ NRS* National Reach 6,0 % 6,6 % MA 16/17 ~ NRS* Decisionmakers 15,5 % 30,0 % LAE 2015 ~ BMRS Circulation Monday–Saturday Saturday ÖAK 2017-I ~ ABC Number of copies 77.000 113.000 printed Number of copies 76.000 104.000 distributed Number of copies sold 61.000 73.000 Subscriptions 54.000 64.000 * Survey: July 2016 – June 2017 3 Facts and Figures / Last update: 18.01.2018 DER STANDARD: Readership Education Household Social Consumer Gender Age completed income net class habits 60% 54% 48% 50% 46% 40% 37% 34% 30% 25% 25% 22% 23% 20% 20% 20% 18% 15% 16% 13% 11% 10% 9% 10% 0% 70+ Male 14-19 30-39 40-49 60-69 20-29 50-59 Female 3.450 + 3.450 up 1.499 up to ABC1 to ABC1 up 49 ABC1 to ABC1 up 39 Early Early Adopters A-Levels/ 1.500 thru 2.549thru 1.500 3.449thru 2.550 Higher Higher Education High school graduate schoolHigh DER STANDARD Population total Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017; readership structure in % 4 Facts and Figures / Last update: 18.01.2018 Readership by age and income Newspaper readers by average age and net household income. 3.800 Die Presse 3.700 3.600 DER STANDARD Kurier 3.500 Salzburger Nachrichten OÖ Nachrichten 3.400 3.300 Tiroler Tageszeitung Kleine Zeitung Vbg. Nachrichten 3.200 3.100 Kronen Zeitung 3.000 Österreich (free of charge) 2.900 Heute (free of charge) 2.800 43 44 45 46 47 48 49 50 51 52 53 54 55 Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 (mean value for Austrian new spapers) 5 Facts and Figures / Last update: 18.01.2018 Reach in federal states Across the country: A question of competence. 45,0 On weekends as well as during the week. 25,6 MA ~ NRS 13,2 28,6 11,8 MA ~ NRS (Weekend) 23,3 LAE ~ BMRS 14,5 12,0 LAE ~ BMRS (Weekend) Vienna 4,9 5,5 4,5 4,7 Lower Austria and Upper Austria Burgenland 27,4 27,5 22,7 21,7 13,2 13,2 10,4 9,6 3,3 3,9 4,1 4,6 5,5 5,2 3,9 4,7 Salzburg 25,7 Vorarlberg Tyrol Styria 14,1 3,6 3,2 Carinthia References: MA 16/17 ~ NRS (Survey: July 2016 – June 2017), LAE 2015 ~ BMRS; reach per federal state in % 6 Facts and Figures / Last update: 18.01.2018 More is more Comparing the reach of DER STANDARD and Die Presse. 6,0% 444.000 138.000 readers more at 29 % lower rates than Die Presse. 4,1% 306.000 Die PresseDie Ø age: 43,4 Ø age: 49,8 CPM*: € 28,60 CPM*: € 40,50 * Cost per mille Reference: MA 16/17 ~ NRS (Survey: July 2016 – June 2017), rate example: JP 4c, valid October 2017; w eekly average 7 Facts and Figures / Last update: 18.01.2018 Overlapping readerships – other newspapers Readers who will only read DER STANDARD – and those who read other newspapers, as well. DER STANDARD 61,9 % of DER STANDARD Exclusive readers do not read either readership 61,9 % Kurier, Die Presse or Kronen Zeitung. Kurier 15,8 % Only 15,8 % also look into Kurier, 15,6 % also read Die Presse and 17,3 % read Kronen Zeitung. Die Presse 15,6 % Kronen Zeitung 17,3 % Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 8 Facts and Figures / Last update: 18.01.2018 Overlapping readerships – other magazines Readers, who are interested in politics and economics, who will only read DER STANDARD – and those who read other business magazines, as well. DER STANDARD 76,6 % of DER STANDARD Exclusive readers do not read either Trend, readership 76,6 % Gewinn, News or Profil. Trend 3,5 % Only 3,5 % also look into Trend, Gewinn 6,0 % 6 % read Gewinn, 7,3 % News and 13,6 % read Profil. News 7,3 % Profil 13,6 % Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 9 Facts and Figures / Last update: 18.01.2018 Overlapping readerships – lifestyle magazines Readers, who are interested in lifestyle topics, who will only read DER STANDARD – and those who read other lifestyle magazines, as well. DER STANDARD 89,9 % of DER STANDARD Exclusive readers do not read either Diva, readership 89,9 % Wienerin or Woman. Diva 1,2 % Only 1,2 % also look into Diva, 4,6 % Wienerin 4,6 % read Wienerin and 5,9 % read Woman 5,9 % Woman. Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 10 Facts and Figures / Last update: 18.01.2018 Special ad formats in DER STANDARD More creative freedom. More flexibility. More attention. Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil Vertical STANDARD Different paper color Cover bar Sustainability report The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derStandard.at/advertising. 11 Facts and Figures / Last update: 18.01.2018 About derStandard.at derStandard.at/total Ratio stationary/mobile devices*** Unique Users* 2.253.000 per month Devices used to visit derStandard.at 14+ years, national Reach* 30,30% per month 14+ years, national 41% Stationary Devices Unique Users* (Unique Clients) 1.104.000 per w eek 59% 14+ years, national Mobile Devices (Unique Clients) Unique Clients** 5.792.000 per month Visits** 30.136.000 per month Version of derStandard.at used Page Impressions** 124.256.000 per month Length of stay per Visit** 06:41 in minutes 48% Full Version Usetime per page** 01:38 in minutes (PI) 52% (Unique Clients) Mobile Version and Apps (Unique Clients) derStandard.at/mobile Mobile Unique Users* 1.210.000 per month The difference in numbers between “devices used” and “version Mobile Unique Clients** 3.689.000 per month used” occurs due to users visiting the full version on mobile devices (mainly tablets). Mobile Page Impressions** 65.817.000 per month Sources: * ÖWA Plus 2017-III, multi domain; ** ÖWA 12/2017, multi domain; *** internal measurement 12/2017 (usage of mobile and stationary – desktop pcs and notebooks – devices) 12 Facts and Figures / Last update: 18.01.2018 The Austrian online market Extract from the Austrian range of newspapers. 5.491.000 5.394.000 3.486.000 3.392.000 Unique Clients = 2.740.000 different terminals 2.493.000 2.247.000 2.217.000 Unique User = different persons 1.594.000 1.639.000 1.411.000 1.222.000 derStandard.at krone.at kurier.at oe24.at diepresse.com kleinezeitung.at 1:44 1:39 Time per Page 1:20 Impression in min:sec 0:58 0:47 0:33 krone.at derStandard.at kurier.at oe24.at diepresse.com kleinezeitung.at References: ÖWA Plus 2017-III, single domains; ÖWA 12/2017, single domains 13 Facts and Figures / Last update: 18.01.2018 derStandard.at readership Education Household Social Gender Age completed income net class 60% 52% 50% 48% 42% 40% 34% 29% 30% 27% 24% 23% 22% 21% 20% 18% 20% 16% 17% 9% 10% 8% 5% 0% 70+ Male 30-39 60-69 14-19 20-29 40-49 50-59 3,500+ Female up up 1,500 to ABC1 up to to ABC1 39 up to ABC1 49 up A-Levels/High 1,500 thru2,500 1,500 Schoolgraduate thru3,5002,500 Higher Higher education derStandard.at Total Reference: ÖWA Plus 2017-III, multi domain; readership structure in % 14 Facts and Figures / Last update: 18.01.2018 Reach in federal states Across the country, derStandard.at is popular among readers. 39,2 31,3 ÖWA Plus 27,4 Vienna Lower Austria Upper Austria 29,5 27,5 21,6 27,5 26,9 26,6 Burgenland Vorarlberg Salzburg Tyrol Styria Carinthia Reference: ÖWA Plus 2017-III, multi domain; reach per federal state in % 15 Facts and Figures / Last update: 18.01.2018 derStandard.at mobile platforms mobile access/month* text.derStandard.at iPhone App iPad App Android App Desktop Version Total mobil.derStandard.at iPhone 17.311.000 7.837.000 670.000 25.830.000 iPad 180.000 2.421.000 7.005.000 9.607.000 Android 36.059.000 7.514.000 2.967.000 46.540.000 other OS 1.123.000 87.000 1.210.000 Total PI 54.673.000 7.837.000 2.421.000 7.514.000 10.730.000 83.188.000 Total UC 2.975.000 67.000 15.000 51.000 603.000 3.654.000 Reference: * internal measurement 12/2017 (access to the according product via mobile device) 16 Facts and Figures / Last update: 18.01.2018 derStandard.at invites to linger derStandard.at ist Austria‘s #1 among newspapers concerning the length of stay online. derStandard.at 3.309.000 hours krone.at 2.965.000 hours kurier.at 731.000 hours oe24.at 621.000 hours kleinezeitung.at 595.000 hours diepresse.com 588.000 hours References: ÖWA 12/2017, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17 Facts and Figures / Last update: 18.01.2018 Facts and Figures other on time averagelongest the reaches derStandard.at derStandard.at / Last update:Last Austrian websites by newspaper publishers.