Precious Water Tomorrow’s vision...Today!® Table of Contents Introduction.................................................................................................................................................................3 Prototype Kit Formulations.........................................................................................................................................................4 Pure Foaming Powder.........................................................................................................................................................4 Luxe Cleansing Balm...........................................................................................................................................................6 Lush Sugar Lip Scrub...........................................................................................................................................................8 Exfoliating Body Polish.....................................................................................................................................................10 Conditioning Shave Oil....................................................................................................................................................12 Waterless Beauty Balm.....................................................................................................................................................14 Version#2/03.7.19 Introduction Active Concepts prides ourselves on our ability to identify and predict market trends that drive the industry forward. Waterless Beauty is emerging as one of the key trends set to impact the global beauty and personal care industry. Water is set to become a precious commodity and consumers are viewing water as a limited resource and one that should be used economically. Consumers are looking to change the way they use water as they become increasingly aware of the environmental impact of their everyday lives. This demand is being met by a new of beauty products being promoted as ‘waterless’. Driven by sustainability concerns, beauty brands are looking to reduce and even eliminate water from their products and production processes. Water has been traditionally used as the primary ingredient in formulations as a base. Eliminating water allows formulators to use different bases, such as powders or oils derived from plants, and develop concentrated and sustainable products. Waterless products and ingredients are often dramatically higher in potency and are more powerful in terms of effectiveness compared to products containing high amounts of water. The Precious Water phenomenon recognizes and addresses the global water shortage. Clean water is the most precious commodity on Earth. It sustains all life. As we enter an era of global consciousness the preciousness of water becomes more and more apparent. In personal care vast quantities of water are used in products as well as during the production process. By turning to anhydrous formulations, leave on products and by incorporating different sources of water we can reduce the amount of vital water consumed. Our Precious Water prototype kit features a Pure Foaming Powder, Luxe Cleansing Balm, Lush Sugar Lip Scrub, Exfoliating Body Polish, Conditioning Shave Oil, and Waterless Beauty Balm - all designed to provide consumers effective beauty with an environmental conscience. Pure Foaming Powder Featured Actives Polish away the day with gentle exfoliation to reveal soft, clean, and retexturized skin. Mixed with water, the rich foamy lather melts away dirt, oil, and makeup while conditioning and protecting the newly cleansed skin. ABS White Willow Bark Extract Powder and AC Beet SA Powder work together to remove impurities for gentle cell renewal, provide antioxidant protection for a youthful glow, and reduce inflammation for a calm, healthy-looking complexion. Product Code & Name INCI Name Mechanism Multifunctional Benefits Antimicrobial power of natural • Natural alternative to salicylic acid 10229 ABS White Willow salicylates reduce erythema and Salix Alba (Willow) Bark Extract • Reduces redness and irriation inflammation to promote clear, Bark Extract Powder • Excellent antioxidant protection smooth skin Substantive keratolytic complex 11299LNZ AC Beet combining exfoliation benefits of • Natural moisturizer Betaine Salicylate salicylic acid with gentle substantive • Nourishing SA Powder moisturizing properties of • Ideal for problem skin trimethylglycine A powerful probiotic-based ingredient based on the • Moisturization M15021 Leucidal® Liquid PT Lactobacillus Ferment fermentation of Lactobacillus and • Natural antimicrobial production of antimicrobial • Promotes microbiome balance peptides Pure Foaming Powder Formulation Trade Name INCI Name % Vendor Phase A Sodium Bicarbonate Sodium Bicarbonate 57.90 Spectrum Microsponge N 700 Absorber Cellulose 10.00 Brenntag Specialties Lathanol® LAL Powder Sodium Lauryl Sulfoacetate 25.00 Stepan Kaneka Surfactin Sodium Surfactin 0.10 Brenntag Specialties 10229 ABS White Willow Bark Salix Alba (Willow) Bark Extract 2.00 Active Concepts Extract Powder 11299LNZ AC Beet SA Powder Betaine Salicylate 2.00 Active Concepts Phase B M15021 Leucidal® Liquid PT Lactobacillus Ferment 2.00 Active Micro Technologies Green Tea Elixir Fragrance Fragrance 1.00 Carrubba Formulation Guidelines 1. Combine Phase A ingredients in a blender. Blend until uniform. 2. Combine Phase A and very slowly spray Phase B into Phase A. Blend well. Luxe Cleansing Balm Featured Actives Submerge your skin in a hydrating refuge as you cleanse away the day. This lightweight formula allows skin to breathe while renewing a glowing complexion and supple skin. Lock in moisture with ABS Acai Sterols EFA, repair and protect the skin with AC Repair Oil Complex, and defend against fine lines and wrinkles with AcquaSeal® Algae to condition skin anytime of the day! Product Code & Name INCI Name Mechanism Multifunctional Benefits Natural rice lipids standardized for • Moisturization Vitamin E provide excellent film 10350 ABS Rice Lipids Plus Oryza Sativa (Rice) Lipids • Improves skin barrier function forming benefits and protection • Natural binding ability from environmental stressors An oil soluble active designed to • Defends against aging skin promote youthful skin, through 20852 AcquaSeal® Algae Chlamydomonas Reinhardtii Extract • Sustainable biotechnology several different mechanisms such • Anti-inflammatory as reducing ‘inflammaging’ Derived from the lipid fraction of • Improved barrier function Euterpe Oleracea Sterols & Linoleic the acai fruit, this ingredient can 10414 ABS Acai Sterols EFA • Intense moisturization Acid & Oleic Acid & Linolenic Acid serve as a natural replacement for • Enhances formulation texture petrolatum and lanolin 11331LNZ ABS Licorice Glycyrrhiza Glabra (Licorice) Root An oil soluble extract of licorice in • Nourishing Extract & Prunus Armeniaca (Apricot) apricot oil designed to nourish and • Skin conditioning Extract OS Kernel Oil condition while enhancing skin tone • Promotes healthy looking skin An oil soluble, botanically-derived • Skin conditioning M16003 Phytocide antimicrobial active designed Sambucus Nigra Fruit Extract • Antioxidant protection to moisturize skin and protect Elderberry OS • Upholds product integrity anhydrous formulations Helianthus Annuus (Sunflower) Seed Oil & Glycine Soja (Soybean) Combines the benefits of sunflower, Oil & Anthemis Nobilis Flower Oil & soybean, English chamomile, • Wound healing 20248 AC Repair Oi Lavandula Angustifolia (Lavender) Oil lavender, rosemary leaf oils with • Antioxidant & Rosmarinus Officinalis (Rosemary) Complex calendula extract to help repair and • Collagen synthesis Leaf Oil & Calendula Officinalis Flower condition the skin Extract & Tocopheryl Acetate & Retinyl Palmitate & Bisabolol Luxe Cleansing Balm Formulation Trade Name INCI Name % Vendor Phase A 10350 ABS Rice Lipids Plus Oryza Sativa (Rice) Lipids 49.25 Active Concepts 20852 AcquaSeal® Algae Chlamydomonas Reinhardtii Extract 5.00 Active Concepts 10414 ABS Acai Sterols EFA Euterpe Oleracea Sterols, Linoleic Acid, Oleic Acid, Linoleic Acid 3.00 Active Concepts FSS Daikon Extract Raphanus Sativus (Radish) Seed Extract 10.00 Formulator Sample Shop Dry-Flo® Pure Aluminum Starch Octenylsuccinate 2.00 Akzo Nobel White Ozokerite Wax Ozokerite Wax 2.00 Frank B Ross Polyglyceryl-6 Distearate, Jojoba Esters, Polyglyceryl-3 Emullium® Mellifera MB 8.00 Gattefosse Beeswax, Cetyl Alcohol Compritol® CG 888 Pellets Glyceryl Behenate 5.00 Gattefosse Phase B Polysuga® Mulse D9 Sorbitan Oleate Decylglucoside Crosspolymer 4.00 Colonial Chemical Glycyrrhiza Glabra (Licorice) Root Extract, Prunus Armeniaca 11331LNZ ABS Licorice Extract OS 5.00 Active Concepts (Apricot) Kernel Oil, Tocopherol Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Anthemis Nobilis Flower Oil, Lavandula Angustifolia (Lavender) 20248 AC Repair Oil Complex 3.00 Active Concepts Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Calendula Officinalis Flower Extract, Tocopheryl Acetate, Retinyl Palmitate, Bisabolol M16003 Phytocide Elderberry OS Sambucus Nigra Fruit Extract 3.00 Active Micro Technologies Phytoscents Coconut Fragrance 0.75 Formulator Sample Shop Formulation Guidelines 1. Combine Phase A, heat to 80-85oC. Mix until melted and uniform. 2. Cool to 45-50oC with batch covered for uniform cooling. At 50oC, add Phase B. Mix until uniform and pour into jars. Lush Sugar Lip Scrub Featured Actives