PROGRAMS Business & Management Programs Toulouse - Paris - Barcelona 2018 - 2019 Founded in 1903, Toulouse Business “CHOOSING TBS MEANS chOOSING School is today counted amongst the most prestigious schools in France and A GLOballY RECOGNIZED schOOL abroad. Its mission is to train tomorrow’s managers and leaders, regardless of that MEETS YOUR AMBITIONS.” their background. Its strategy is focused on the value provided to students and businesses, based on strong environment; a portfolio of MSc. training programs partnerships with institutions and in the areas of Marketing, Big Data, Transport, Cyber- internationally renowned companies. security, Business, Finance and Supply Chain Management, delivered entirely in English; a research center guaranteeing With its high reputation, its commitment, quality education at the forefront of international research; and embodying its values of diversity, TBS welcomes globally recognized diplomas thanks to our three students from around the world. Within its 5 campuses, international accreditations: EQUIS, AMBA and AACSB, students will find all the ingredients conducive to the further guaranteeing our academic training excellence. development and success of their studies – a unique setting Rest assured that TBS strives to meet your needs and to in a privileged economic and academic environment at accompany you in the success of your career development. the heart of five major international cities: Paris, Toulouse, Barcelona, Casablanca and London; a rich multicultural Welcome to TBS! François Bonvalet Dean, Toulouse Business School hoW to CONTACT US? TBS Toulouse 1 place Alphonse Jourdain - CS66810 31068 Toulouse Cedex 7, France Phone: +33 561 294 949 [email protected] TBS Paris 9 rue Henri Bocquillon 75015 Paris, France Phone: +33 561 295 000 [email protected] TBS Barcelona c/Trafalgar, 10 (08010) Barcelona, Spain Phone: +34 933 100 111 [email protected] TBS CAMPUSES AN EXPANDING PRESENCE IN THE HEART OF EUROPE & NORTH AFRICA BARCELONA CAMPUS TBS’ campus in Barcelona is located in modern, 3,500 m2 purpose-built facilities in the centre of the cosmopolitan city. 2nd largest 6TH best city RANKed 6TH SPANISH CITY TO stUDY In “THE MOst WIth MORE thaN IN EUROPE REPUtablE CITIES 250,000 stUDENts In the WoRLD” PARIS CAMPUS TBS’ new premises in the heart of Paris offers a choice of MSc. and DBA courses. french capital 3RD most influential More than 300,000 WIth MORE thaN ECONOMIC caPItal INTERNatIONal 2,2 MIllION IN thE WORLD stUDENts INHABItaNts Favorite city World leader IN IN thE WORLD FOR TOURISM AND LUXURY LIFEstYLE QUalITY fashION CASABLANCA CAMPUS TBS’s Casablanca campus offers high-level management education across a choice of programs, all taught in French. Casablanca is Morocco's biggest city, principal port, and economic capital. MOROccO'S More than 80.000 Financial HUB Economic Capital stUDENts FOR INVESTMENT IN AFRIca TOULOUSE CAMPUS TBS’ campus in South West of France is perfectly located for students to take advantage of everything "la ville rose" has to offer. Regional City 2nd most Favourite WIth MORE thaN dynamic student city 500.000 INhabItaNts FRENch CITY IN FRANCE 1ST French city 3 business clusters FOR EMPLOYMENT AEROSPacE VallEY, DEVELOPMENT ONCOLOGY AND AGRICUltURE INNOVatION LONDON CAMPUS TBS’ campus is well-placed in London’s financial hub and offers new state-of-the-art facilities. World’S leading 3RD most popular More than financial center TOURIst 500 INTERNatIONal FOR INTERNatIONal DEstINatION IN COMPANIES & BUSINESS thE WORLD 250 INTERNatIONal BANKS WHY CHOOSE TBS? 3 top international accreditations Choice OF Campuses TBS is part of the prestigious 1 % of leading TBS has 5 international campuses in Toulouse, business schools worldwide holding the ‘triple Barcelona, Casablanca, Paris and London. crown’ of international accreditations: EQUIS, MSc. programs are available in Toulouse, AMBA and AACSB, assuring the quality of our Barcelona and Paris. programs. Career support and placement TOP-ranKed IN France and WorldWide More than 1,200 professional advisers offer guidance to our students and work closely with Consistently in the TOP 10 our Career Starter service providing professional of French rankings; ranked in the Top 50 support. More than 95 % of TBS MSc. graduates European business schools. find employment within 4 months of graduation. INTERNATIONAL Student support Partner Universities TBS's International Student Services provides Thanks to its worldwide reputation, TBS has assistance to international students, from the a strong and diverse network with many of preparation of their arrival through to the end of their the top ranking universities in the world – studies, including assistance with accommodation, all academic areas benefit from our visa requirements, banking and much more. partnerships. Think SE U LO Toulouse U & Create TO Worldwide Opportunities P. 4 MSc. in Marketing, Management & Communication P. 6 MSc. in Big Data, Marketing & Management P. 8 MSc. in Banking & International Finance P. 10 MSc. in Supply Chain & Lean Management (SCALE) MSc. MARKETING, MANAGEMENT & CommUNICATION PROGRAM COORDINATOR Stéphane Bernard Professor of Marketing REQUIREMENTS PROGRAM OVERVIEW & OBJECTIVES • 4 year Bachelor degree or higher The MSc. in Marketing, Management & Communication will train (240 ECTS) competent executives who understand the challenges behind • 3 year Bachelor degree internationalization of a brand and digitalization both in the (180 ECTS with very good academic marketing approach and communication. profile) • TOEIC 800 / IELTS 6.5 or TOEFL 90 In light of the digital revolution, students will master skills beyond the initial marketing or communication. Students must be able to ECTS CREDITS juggle the strategic approaches by controlling the communication 90 channels and understanding technical tools related to digitization and data mining. Campus Toulouse WHY STUDY THIS PROGRAM? STUDY MODE Full-time ● Integration into SM² Cluster*: Multi-campus, interdisciplinary projects which will connect and challenge “New Gen” marketers DURATION to develop innovative global market offerings. Students can 15-18 months choose to follow electives in Paris, Toulouse, Barcelona, London and/or Casablanca. CLASS TIME ● Ecosystem Approach: Acquiring new skills such as setting up Monday to Thursday. new methods of listening and analysis, understanding the new PROGRAM START consumer and have new explanatory models, develop new October approaches to customer relations and rethinking marketing in terms of legitimacy in the face of multiple actors and societal LANGUAGE changes. English ● Toulouse: With its campus located in the heart of the “La Ville Rose”, students will be exposed to French communication firms PARTICIPANTS as well as interact with communication professionals. Home to Students in Business, Management, the IoT Valley, Toulouse will inspire students in a app-driven world. Humanities or Arts, Journalism Students wishing to become a Manager in the Marketing or Communication sector. APPLICATION DEADLINE From November to June for non-EU applicants, from November to July for EU applicants. DEGREE Master of Science in Communication, Marketing & Management, TBS (Toulouse Business School) accredited by the French Conference of Higher Education Schools (CGE). * See page 32 for more details. 4 THis PROGRAM is PART OF TOULOUse BUsiNess SCHOOL’S SM2 CLUsteR, PLease see PAGE 32 FOR MORE DetaiLS. PROGRAM OUTLINE SEMEstER 1 SEMEstER 2 SEMEstER 3 October - February March - June July - December SE GENERAL SPECIALIZED GENERAL SPECIALIZED U PROFESSIONAL EDUCATION MARKETING EDUCATION MARKETING DEVELOPMENT LO COURSES COURSES COURSES COURSES U Multicultural Innovation Relationship Professional Thesis Management & Marketing: From French Language 2 Marketing and or Research TO Cross-cultural idea to value Exchange Evolutions Dissertation Teamwork creation Designing the Value Understanding Internship French Language 1 Offering in an the New Consumer or Research International Context Reshaping Business Investigating What Operations to Define Drives Performance Efficiency Unlocking the Leader Thesis Preparation in You Seminar COMMUNICATION COMMUNICATION SM2 ACTIVITIES SM2 ACTITIVIES COURSES COURSES NB. A detailed outline is Managing Technical Global Communications Design Thinking available on request, and & Creative for the Successful Elective Certification the syllabus with detailed Communication Tools Organization course contents (ECTS Communicating Understanding credits and learning and Branding Elective the 360˚ of Digital SM2 Labs project outcomes) will be provided at the beginning of the in BtoC & BtoB Communication academic year. EMPLOYMENT OPPORTUNITIES ● Internal/External Communication ● Web Strategy Manager ● Market Research Manager Manager ● Product Manager ● Marketing Manager ● Marketing/Communication Manager ● Marketing Analyst ● Community Manager ● Brand Manager ● Market Research Analyst More information on OUR STUDENTS' EXPERIENCE the MSc. in Marketing, Management & Communication Chloé Jacobs (Canada) MSc. in Marketing, Management & Communication I found the program at Toulouse Business School and immediately knew this would be the right fit. It is an inter-disciplinary program, which focuses on three fundamental aspects of the business world. Additionally, holding a triple international accreditation, Toulouse Business School has a worldwide renowned reputation and will be recognized by employers across the globe.