December 2016 Adults Men Women Total ABC1 C2DE 15

December 2016 Adults Men Women Total ABC1 C2DE 15

NRS Readership Estimates - General Magazines AIR - Latest 12 Months- January - December 2016 Adults Men Women Total ABC1 C2DE 15-34 35+ Total Total UNWEIGHTED SAMPLE 28006 16468 11538 6569 21437 12485 15521 EST.POPULATION 15+ (000s) 52324 28552 23772 16379 35945 25582 26742 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % General Weekly Magazines What's on TV H 2227 4.3 857 3.0 1371 5.8 541 3.3 1687 4.7 727 2.8 1501 5.6 Radio Times H 1840 3.5 1379 4.8 461 1.9 220 1.3 1620 4.5 844 3.3 996 3.7 TV Choice H 1527 2.9 570 2.0 956 4.0 286 1.7 1240 3.5 447 1.7 1079 4.0 TV Times H 976 1.9 417 1.5 559 2.4 257 1.6 719 2.0 383 1.5 593 2.2 Total TV Guide Y 472 0.9 199 0.7 273 1.1 162 1.0 310 0.9 196 0.8 276 1.0 Time Out Y 433 0.8 345 1.2 89 0.4 218 1.3 215 0.6 213 0.8 221 0.8 The Big Issue Y 348 0.7 239 0.8 108 0.5 83 0.5 264 0.7 149 0.6 199 0.7 TV & Satellite Week Y 344 0.7 135 0.5 209 0.9 76 0.5 268 0.7 193 0.8 151 0.6 The Week Y 316 0.6 290 1.0 26 0.1 69 0.4 247 0.7 146 0.6 170 0.6 NME Y 267 0.5 202 0.7 65 0.3 159 1.0 108 0.3 176 0.7 91 0.3 Motorcycle News Y 231 0.4 128 0.4 103 0.4 49 0.3 181 0.5 178 0.7 53 0.2 Country Life Y 214 0.4 140 0.5 74 0.3 43 0.3 171 0.5 94 0.4 120 0.4 Autocar T 214 0.4 119 0.4 95 0.4 88 0.5 126 0.3 175 0.7 38 0.1 Kerrang! T 198 0.4 115 0.4 83 0.3 147 0.9 52 0.1 114 0.4 84 0.3 Angling Times T 181 0.3 77 0.3 104 0.4 47 0.3 134 0.4 165 0.6 16 0.1 Horse and Hound Y 176 0.3 117 0.4 59 0.2 59 0.4 117 0.3 35 0.1 141 0.5 Auto Express T 166 0.3 98 0.3 68 0.3 51 0.3 115 0.3 147 0.6 18 0.1 Match! T 141 0.3 69 0.2 72 0.3 79 0.5 63 0.2 113 0.4 28 0.1 Angler's Mail T 122 0.2 39 0.1 83 0.3 18 0.1 104 0.3 105 0.4 18 0.1 Autosport T 119 0.2 72 0.3 47 0.2 41 0.3 77 0.2 94 0.4 24 0.1 Amateur Gardening T 93 0.2 58 0.2 34 0.1 13 0.1 80 0.2 52 0.2 41 0.2 General Fortnightly Magazines Private Eye H 871 1.7 752 2.6 119 0.5 156 1 715 2 584 2.3 287 1.1 NRS Readership Estimates - General Magazines AIR - Latest 12 Months- January - December 2016 Adults Men Women Total ABC1 C2DE 15-34 35+ Total Total UNWEIGHTED SAMPLE 28006 16468 11538 6569 21437 12485 15521 EST.POPULATION 15+ (000s) 52324 28552 23772 16379 35945 25582 26742 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % General Monthly Magazines BBC Top Gear H 1140 2.2 660 2.3 479 2.0 604 3.7 536 1.5 960 3.8 179 0.7 BBC Gardeners' World H 1113 2.1 744 2.6 369 1.6 90 0.6 1023 2.8 507 2.0 606 2.3 Men's Health H 1043 2.0 681 2.4 362 1.5 590 3.6 453 1.3 916 3.6 127 0.5 Saga Magazine H 743 1.4 564 2.0 178 0.8 10 0.1 733 2.0 298 1.2 445 1.7 Empire H 708 1.4 498 1.7 210 0.9 390 2.4 318 0.9 505 2.0 203 0.8 What Car? H 693 1.3 470 1.6 223 0.9 208 1.3 486 1.4 591 2.3 102 0.4 Men's Fitness H 637 1.2 411 1.4 226 1.0 348 2.1 289 0.8 588 2.3 49 0.2 Classic Cars H 535 1.0 292 1.0 244 1.0 164 1.0 372 1.0 441 1.7 94 0.4 FourFourTwo Y 483 0.9 327 1.1 156 0.7 298 1.8 185 0.5 470 1.8 13 0.0 GQ Y Z 451 0.9 327 1.1 125 0.5 265 1.6 187 0.5 370 1.4 81 0.3 Rugby World Y 437 0.8 301 1.1 136 0.6 159 1.0 277 0.8 380 1.5 57 0.2 Reader's Digest H 423 0.8 269 0.9 155 0.7 56 0.3 367 1.0 187 0.7 237 0.9 BBC History Magazine Y 345 0.7 288 1.0 56 0.2 86 0.5 258 0.7 169 0.7 176 0.7 Golf Monthly Y 343 0.7 251 0.9 92 0.4 55 0.3 287 0.8 283 1.1 59 0.2 Runner's World Y 315 0.6 241 0.8 74 0.3 97 0.6 218 0.6 184 0.7 131 0.5 Sporting Gun Y 290 0.6 148 0.5 142 0.6 106 0.6 184 0.5 249 1.0 41 0.2 BBC Music Magazine T 277 0.5 149 0.5 128 0.5 177 1.1 100 0.3 149 0.6 128 0.5 BBC Wildlife Y 276 0.5 169 0.6 108 0.5 86 0.5 190 0.5 129 0.5 147 0.5 Car T 240 0.5 123 0.4 117 0.5 121 0.7 119 0.3 216 0.8 24 0.1 World Soccer T 222 0.4 125 0.4 97 0.4 103 0.6 119 0.3 200 0.8 22 0.1 Practical Photography Y 217 0.4 153 0.5 64 0.3 53 0.3 164 0.5 139 0.5 78 0.3 Practical Classics Y 215 0.4 138 0.5 77 0.3 40 0.2 175 0.5 200 0.8 16 0.1 Bike Y 213 0.4 110 0.4 103 0.4 51 0.3 162 0.5 166 0.7 46 0.2 Today's Golfer Y 212 0.4 159 0.6 53 0.2 50 0.3 162 0.5 188 0.7 24 0.1 Golf World Y 211 0.4 146 0.5 65 0.3 32 0.2 179 0.5 174 0.7 38 0.1 What Hi-Fi? T 203 0.4 141 0.5 62 0.3 53 0.3 150 0.4 191 0.7 12 0.0 Q T Z 202 0.4 160 0.6 42 0.2 113 0.7 89 0.2 145 0.6 57 0.2 Land Rover Owner International Y 200 0.4 101 0.4 99 0.4 52 0.3 148 0.4 160 0.6 40 0.1 Stuff T 179 0.3 131 0.5 48 0.2 79 0.5 100 0.3 171 0.7 9 0.0 Ride T 169 0.3 80 0.3 89 0.4 68 0.4 101 0.3 148 0.6 21 0.1 Esquire T 157 0.3 137 0.5 20 0.1 83 0.5 75 0.2 116 0.5 41 0.2 Mojo T 140 0.3 87 0.3 53 0.2 37 0.2 103 0.3 108 0.4 33 0.1 Performance Bikes T 138 0.3 51 0.2 87 0.4 53 0.3 85 0.2 119 0.5 19 0.1 Evo T 137 0.3 95 0.3 41 0.2 82 0.5 55 0.2 128 0.5 9 0.0 The Field T 129 0.2 90 0.3 38 0.2 29 0.2 100 0.3 80 0.3 48 0.2 Practical Boat Owner T 124 0.2 74 0.3 50 0.2 22 0.1 102 0.3 101 0.4 23 0.1 Trout and Salmon T 115 0.2 58 0.2 57 0.2 22 0.1 94 0.3 90 0.4 26 0.1 General Quarterly Magazines The National Trust Magazine H 3841 7.3 3111 10.9 730 3.1 380 2.3 3461 9.6 1556 6.1 2286 8.5 English Heritage Members' Magazine H 784 1.5 675 2.4 108 0.5 76 0.5 708 2.0 329 1.3 455 1.7 PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.

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