Corporate identity standards V01 7 April 2017 12:33 PM Megger corporate identity standards Power on In 2013, Megger began a process of viewing our business in terms of application Now, and for many years to come, your essential job is to help us keep the Power on for our sectors. In June of 2016, the Group management team began the formation customers and to accomplishing Megger’s mission in the electrical world. and implementation of market application sectors across our company to align our global business plans more closely with our customers’ needs. Please join us in supporting this important development of our 2015 was the year we also embarked on the process of revisiting our brand message brand position and values; help Experience and position, for the Megger master brand and also for each application. us to “Power on” as a company. the world of Megger We are a new Megger; a more capable Megger, a more global Megger. electrical testing This led to the conception and roll out of our messaging vehicle that will help us to enrich and better transport a more complete, unified and cohesive Megger brand: “Power on“ You are important in this process, whether you are creating new designs, build products in our factories, perform a field demo in a substation or fulfil customer orders in our warehouses. It is essential that internally you - we, the employees of Megger - have a clear understanding of who we are and what we represent to our customers. “Power on” is an elementary part of our logo and will help us transport a richer meaning of our mission and brand values, both externally and internally. A key piece in communicating the “new” Megger is our company brochure. This brochure elaborates on the Megger history, our brand, our values and our mission and of course how well we serve the six application segments and what differentiates us in helping customers in their daily challenges. Andrew Boughtwood Andrew Dodds Jürgen Göbelhaider Jeremy Hewlett Sales & Marketing Director Group Director Group VP Commercial Operations Group Marketing & Please take a few minutes to go online and explore our new Power Megger Group Limited Megger Group Limited & Marketing Director of Sales Communications Director on landing page where you will also find our Corporate Brochure Western Europe Megger corporate identity standards www.megger.com/brand Megger corporate identity standards Power on - what it means for you Please take a few minutes to go online and explore our new Power on landing page. There, you’ll find: Vision ¢ Our new Megger company Regular Power on campaigns are in preparation to continuously build upon and introduction video strengthen the value and benefit of our brand to our customers across markets and ¢ Our new Megger company brochure Culture segments. (registration required or click http:// Mission Values Please find here the rules on where the logo should and should not be used. en.megger.com/promotion/complete/ corporate-download) ¢ Our new Megger application segment catalogues, located on the associated landing pages (registration required) MUST BE USED NOT TO BE USED ON What all these marketing materials do is to bring together the brand story of Megger ¢ All advertising in printed media ¢ Internal communications (noticeboards, etc) through messaging vehicles that will help ¢ All email promotional blasts ¢ Tag line in email signatures us to enrich and better transport a more ¢ Exhibitions posters ü ¢ Datasheets, user guides, product updates complete, unified and cohesive Megger brand û to our customers. ¢ Exhibition videos (not product) ¢ Advertorial – diminishes neutrality so becomes an advert It also covers how well we serve the six ¢ All digital company pages in social media ¢ Quotes, order confirmation, invoices, application segments and what differentiates ¢ Catalogues (multiple products) us in helping customers in their daily statements ¢ Powerpoint template challenges. ¢ Business cards ¢ Landing pages associated with campaigns You will recognize that ‘Power on’ has ¢ Site signage ¢ Product brochures (single product/family) become an elementary part of our logo and ¢ Letterheads / company stationary will be used from now on in all marketing ¢ Corporate brochure communication as the core brand statement. ¢ All giveaways/merchandise ¢ Newsletters (ET, ePrufer..) Megger corporate identity standards www.megger.com/brand Megger corporate identity standards Power on Fundamentals is a section designed for ALL megger employees. Whether engineer, sales FUNDAMENTALS MARKETING DESIGNS PRODUCT DESIGN exec, production teams or customer services Graphic designers and Drawing offices, Engineers, representatives, we all work for Megger All Megger employees marketing teams Product Mangers and we should all be familiar with the fundamentals of the Megger brand. Items Megger logos included within the individual sections are listed here and colour coded throughout the Using the logo - clearzones document. Megger colours You can also click straight to the item of Megger fonts and usage interest. Email signatures All other sections are divided by roles, so Marketers and Designers have access to all Corporate stationary templates for ad, catalogues etc - this is not Business cards, letterheads and needed by most sales teams or office staff. comp slips Likewise, Marketers do not need info on product design etc. Presentation (powerpoint) templates Application notes templates, Filing and shared servers, images datasheets locations etc Merchandising Megger corporate identity standards www.megger.com/brand A coherent image Megger strives to present a clear and consistent image to its customers. That clear and consistent image is reflected not just in marketing communications but also in presentation. Our corporate identity standards have been developed to ensure that clear and consistent image, along with leveraging positive values we now more than ever need to ensure that we are outputting. Corporate identity standards bring together and reinforce Megger’s identity for all media and products across the globe. That clear and consistent image is essential to a consistent and recognized corporate image. Please adhere to these standards - they are our branding bible not a guideline and should be referred to when any design or customer facing artwork is required. Great detail has been put into them, it is up to all of us within Megger to follow these standards while executing our professional tasks. If you feel a need to vary from them, consult with Group Marketing to find an acceptable branded alternative. Dr Andrew Dodds DIRECTOR OF GROUP DEVELOPMENT Megger corporate identity standards www.megger.com/tlm Megger corporate identity standards LOGO - Acceptable variants PREFERRED Wherever possible, show the logotype in red and black on a white background. This is the preferred version. ü Dark/Light background alternative When the Megger logotype is reproduced in white the background should be 100% black. When using a full block colour background, the greyscale equivalent value must not be less than 50%. So for anything with a transparency greater > 40% Opacity < 40% Opacity than 40%, (the grey shown is at 55% transparency) use the white logo. ü Megger corporate identity standards www.megger.com/brand Megger corporate identity standards Logo - clearzones LOGO - Uses and clear zones Logotype Megger standard logo Megger ‘Power on’ logo Logos are the chief visual component of a Product, Product related document, Marketing collateral only company’s overall brand identity. non-marketing materials ¢ A well-designed logo can contribute to business success ¢ A substandard logo can imply amateurishness and turn off potential customers. ¢ A logo should cohere well with other aspects of a company’s visual presentation The Megger® logotype should appear as is on a white background wherever possible. This is the ONLY acceptable 2 colour logo, any other variants are off brand and not our logo. The logotype must always be reproduced from the master artwork, all options are available on WebImage Under no circumstances should the logotype be re-drawn or altered in any way. Clear zone Registered trademark A clear zone must be observed at all times. It ensures that the Whenever the Megger logotype is used, acknowledge its status as logotype is not crowded by other typography or other images and soon as possible by incorporating the statement Download the full appears to its best advantage. “The word ‘Megger’ is a registered trademark”. colour logo here The clear zone around the logotype is determined by the height of the Megger ‘M’, and is equal to the height of ‘M’. Megger corporate identity standards www.megger.com/brand Megger corporate identity standards Incorrect uses of logo - off Brand logos The styles to the right are incorrect and damaging to the brand. Please do not represent the Logo in this way - doing so de-values all the hard work of Megger Marcomms teams and years of familiarisation with the customer. To do so is to damage the Megger visual identity and the clean, clear and consistent visual message that Marcomms teams globally have been striving to effect for the last 10 years. Please note that none of these specifications have changed. We are hoping that clarification and re-iteration will help us all be better at brand adherence. DO NOT reproduce the Megger logotype in any other colour than those on previous page this is not our logo Always use the master artwork. All instances shown Drawing Offices/ Product Design teams - on this page are OFF Please see Page for DO specifications (contact ûBRAND and should group Marketing in the interim for any queries) NEVER be used DO NOT use the M or any DO NOT use the other part of the logotype on logotype within body copy. When its own. The one exception is the use of the M as the The Megger logo should NEVER including the Megger name in body Favicon for the Megger web URL as space appear in red or on a red copy, always use an upper case ‘M’.