INTERNATIONAL OLYMPIC ACADEMY 6th INTERNATIONAL POST GRADUATE SEMINAR 1/5-12/6/1998 4th JOINT INTERNATIONAL SESSION FOR DIRECTORS OF NATIONAL OLYMPIC ACADEMIES, MEMBERS AND STAFF OF NATIONAL OLYMPIC COMMITTEES AND INTERNATIONAL SPORTS FEDERATIONS 7-14/5/1998 ANCIENT OLYMPIA ISBN: 960-8144-04-3 ISSN: 1108-6831 Published and edited by the International Olympic Academy. Scientific supervisor: Dr. Konstantinos Georgiadis/IOA Dean. Athens 2000 EPHORIA OF THE INTERNATIONAL OLYMPIC ACADEMY President Nikos FILARETOS (I.O.C. Member) 1st Vice-President Sotiris YAGAS t 2nd Vice-President Georgios MOISSIDIS Dean Konstantinos GEORGIADIS Member ex-officio Lambis NIKOLAOU (I.O.C. Member) Members Dimitris DIATHESSOPOULOS Georgios GEROLIMBOS Ioannis THEODORAKOPOULOS Epaminondas KIRIAZIS Cultural Consultant Panayiotis GRAVALOS Honorary President Juan Antonio SAMARANCH Honorary Vice-President Nikolaos YALOURIS 3 I.O.C. COMMISSION FOR THE INTERNATIONAL OLYMPIC ACADEMY AND OLYMPIC EDUCATION President Nikos FILARETOS IOC Member in Greece Vice-President Carol Ann LETHEREN IOC Member in Canada Members Fernando Ferreira Lima BELLO IOC Member in Portugal Valeriy BORZOV IOC Member in Ukraine Ivan DIBOS IOC Member in Peru Francis NYANGWESO IOC Member in Uganda Mohamed ZERGUINI IOC Member in Algeria Representatives George MOISSIDIS Fern. BELTRANENA VALLARADES Rene ROCH Representative of IFs Dieter LANDSBERG-VELEN Representative of IFs Philippe RIBOUD Representative of Athletes Individual Members Helen BROWNLEE (Australia) Conrado DURANTEZ (Spain) Yoon-bang KWON (Korea) Marc MAES (Belgium) Prof. Norbert MUELLER (Germany) 4 PROLOGUE The publication of the proceedings of the IOA's special ses- sions, for the second consecutive year, is one more contribution of the Ephoria of the Academy and the Hellenic Olympic Com- mittee to Olympism and Olympic Education. The present report contains the papers and conclusions of the 6th Post graduate Seminar on the special theme: "Olympic Mar- keting" and of the Joint Session for Directors of National OLympic Academies and Staff of National Olympic Committees on: "Olym- pic Education programmes in schools. Cooperation between NOAs and NOCs". Once again the Post graduate Seminar was very successful this year. Lectures were given by 9 professors and it was attended by 34 students. Professors I. Weiller, R. Kyle, N. Müller, J. Parry, Ch. Lolas, O. Schantz, R. Heamish, L. Da Costa, F. Landry were in charge of the seminar's work. The 300 hours approximately of the seminar's courses (History, Philosophy, Sociology, Politics, Marketing, Olympic Education, Ethics) gave students comprehensive academic understanding of Olympic questions. Post graduate students presented 34 papers covering all as- pects of the Seminar's special subjects. For the first time, these papers are published integrally in the present report. The scientific level of the papers which students presented at the Seminar was varied for the simple reason that there are dif- ferences in scientific research from country to country. By general admission, however, the post graduate seminar is an activity of high scientific value that promotes the Academy as the leading International Centre of Olympic Studies in the world. The 4th Joint Session for Directors was attended, for the first time, by 54 National Academies, 76 National Committees and one International Federation. 5 The proceedings of this Session were of a high level, with ex- cellent presentations for the most part by the speakers. Professor Nicolaos Yalouris interpreted, in his own unique way, the ideological principles which governed, from a cultural and philosophical point of view, Ancient Elis, the city entrusted with the supervision of the ancient Olympic Games for thousand years. Professor Dr. Norbert Müller, with his knowledge, experience and long involvement in Olympic Education, spoke about the ideals of Olympic Education, as well as the practical aspects of programme implementation. Mrs Helen Brownlee presented Olympic Education programmes and their implementation at practical level. Her paper contained all the information and data that can motivate and inspire edu- cationists to elaborate similar programmes in their respective countries. Dr. Marc Maes and Dr. Anibal Justiniano presented the main activities and the educational programmes that can be organized by a National Olympic Academy. Based on their own national experience, they formulated spe- cific guidelines that would help the work of other Academies. They proposed cooperation schemes, at interstate level or at the level of cultural zones, for the propagation of Olympic Education. Professor Dr. Theophile Touba invoked sport tradition as a source of inspiration and vision for Olympic Education pro- grammes, suggesting that this source of inspiration which en- shrines the principles of fair play, understanding, friendship, co- operation: Citius-Altius-Fortius, should be used in order to enrich Olympic Education programmes. Professor Jim Parry attempted a number of philosophical ex- ercises in order to interpret, in the best possible way, the essence of the Olympic Idea. Professor Dr. Miquel Moragas spoke about the endless possi- bilities which new technologies offer to the Olympic Movement making it possible, in a few years time, to provide direct training to larger numbers of educationists. 6 This report also contains the summary conclusion of the Ses- sion's ten working groups. We should note that the aims and vision of the unforgettable pioneers of the IOA and all the people who have worked for it are becoming reality today. This is confirmed by the fact that the Olympic Education pro- grammes launched on the IOA's initiative are now being promoted by National Olympic Academies throughout the world. The Academy is pursuing its outstanding work tirelessly, trying to respond to the Olympic Movement's high demands. Dr. Kostas GEORGIADIS Dean of the IOA 7 6th International Post Graduate Seminar on Olympic Studies LIST OF PARTICIPANTS LECTURERS Konstantinos GEORGIADIS 52, Dim. Vikela Str. Dean, International Olympic 152 33 Halandri Academy Athens, HELLAS Prof. Dr. Ingomar WEILER 8010 Graz, Universitatsplatz 3 Institut fur Alte Geschichte und AUSTRIA Altertumskunde an der Karl- Franzens-Universitaet Dr. Donald G. KYLE Box 195 29, Arlington The University of Texas at Arlington Texas 76019-0529 Department of History USA Prof. Dr. Norbert MULLER Lion-Feuchtwanger Str. 47 55129 Mainz, GERMANY Prof. Otto SCHANTZ 14, rue Descarts University of Strasbourg II F-67084 Strasbourg Cedex UFR-STAPS FRANCE Prof. Dr. Lamartine DACOSTA Rua Corcovado 57/302 Rio de Janeiro RJ 22460-050, BRAZIL Prof. Jim PARRY Leeds, LS2 9JT, UK School of Philosophy Leeds University Dr. Christos LOLAS 45-47, Ipsilandou Str. Athens 106 76, HELLAS Prof. Dr. Rob BEAMISH Kingston, Ontario Associate Dean (studies) K7L 3N6, CANADA Faculty of Arts and Sciences Queen's University Prof. Dr. LANDRY G1K 7P4 FACSM, FACC CANADA Professor (emeritus) Home Address Universite Laval 1235 Allard Avenue Ste-Foy (Quebec) Ste-Foy (Quebec), G1W 3G2 8 COORDINATOR Ian BRITTAIN 8, Blounds Drive Uttoxeter Staffordshire ST14 8TQ GREAT BRITAIN PARTICIPANTS Mr. Bernhard SCHRETTLE Am Bach 2, 8501 Lieboch/Graz AUSTRIA Student's address: Grottenhotstrasse 90/24 8053 Graz Mr. Fernando PORTELA Rua Cacu 150-E casa-456 Taquara/Jacarepagua Rio de Janeiro RJ. Zip 22710- 070 BRAZIL Ms. Martha McINTOSCH 12 Airley Crescent Toronto, Ontario CANADA M4J 4H6 Mr. Benoit SEGUIN 1107 Woodbine Avenue Sudbury, ON P3A 2L8 Ontario, CANADA Mr. Jinqiang ZHOU 9 Tiyuguan Road, Beijing 100763, P.R. CHINA Ms. Fang Sue LI 5F No 4 Aly 18, LN 145 Tun-Wha road Taipei, TAIWAN Ms. Marta LUDVIKOVA Fugnerova 1198 46401 Frydlant CZECH REPUBLIC Mr. Milan KOLAR Lipenskalz 12 Olomouc 77200 CZECH REPUBLIC 9 Ms. Eva KARSAI 1123, Alkotâs u. 44 Hungarian University of Budapest, HUNGARY Physical Education Or: H-1025 Budapest International Studies Office Torokvész ùt 106/b fszt.2 Ms. Ian SERRA i VILA Aribau 130, 2nla 08036 Barcelona, SPAIN CATALONIA OR Passeig Catalunya, 22 Aiguafreda 08591 Olympic Studies Centre (CEOiE) Universität Autonoma de Barcelona Ms. Ami OITTINEN PL 3540351 Jyväskylä Department of Social Sciences FINLAND of Sport, University of Jyväskylä Mr. Jari LAMSA Kilpisenkatu 12c 36 40100, Jyväskylä, FINLAND Ms. Gabriela TYMOWSKI UK GL 53 7Q3 Cheltenham & Gloucester College Or: 149 Bowie Avenue Toronto Francis Close Hall Ontario Postgraduate Research Centre CANADA M6E 2RI Swindon Road Cheltenham, Gloucestershire Mr. Sean NEEB 553 Royal Beech Court Waterloo, Ontario N2T 1Z6 CANADA Mr. Aleksandre PLENNINGER Nutsubitze 1st m/d bl. 12,51 F 1.51 Tbilisi, GEORGIA Mr. Bettina SCHARDT Albert-Einstein-Str. 17 D-67373 Dudenhofen GERMANY UNI-MAINZ.DE Ms. Isabell KAPPLER Bretzenheimer Str. 11 55128 Mainz, GERMANY Mr. Olaf PEIM Vorgebirgstr. 103 50969 Köln GERMANY 10 Ms. Maria Zoi KONTOU Ethnikis Antistaseos 68 551 33 Kalamaria Thessaloniki HELLAS Ms. Dimitra LYKOYIANNI Saggariou 14 163 43 Ilioupoli Athens HELLAS Mr. Rahim Raaaazani NEJAD Gandhi St. c/o NOC of the 12th Alley, No 44, Tehran Islamic Republic of Iran 151 78 IRAN Or: Rasht, Physical Education Faculty, Gilan University Mr. Igor LANZONI Via Pecorara, n. 7/20 16011 Arenzano Geneva, ITALY Ms. Lara TONNA Harmony, Godwin Ganado Str. 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