BARB Quarterly Reach Report- Quarter 3 2010 (BARB weeks 2188-2201) Individuals 4+ Weekly Reach Monthly Reach Quarterly Reach 000s % 000s % 000s % TOTAL TV 53227 93.1 56239 98.4 56910 99.5 4Music 4734 8.3 11202 19.6 17799 31.1 Alibi 2150 3.8 4604 8.1 7528 13.2 Alibi+1 722 1.3 1894 3.3 3440 6.0 Animal Planet 867 1.5 2306 4.0 4587 8.0 Animal Planet+1 359 0.6 1033 1.8 2118 3.7 attheraces 587 1.0 1093 1.9 1640 2.9 BBC 3 16476 28.8 32658 57.1 43517 76.1 BBC 4 8749 15.3 20565 36.0 31300 54.7 BBC HD 2788 4.9 6144 10.7 9734 17.0 BBC News 8816 15.4 16563 29.0 24042 42.1 BBC Parliament 598 1.0 1813 3.2 3734 6.5 BBC RB 6780 908 1.6 2421 4.2 4319 7.6 BBC RB 6781 22 0.0 80 0.1 217 0.4 BBC RB 6785 4 0.0 16 0.0 47 0.1 BBC RB 6786 10 0.0 36 0.1 99 0.2 BBC RB 6787 2 0.0 6 0.0 8 0.0 BBC RB 6788 12 0.0 49 0.1 122 0.2 BBC RB 6789 10 0.0 37 0.1 60 0.1 BBC RB 6790 60 0.1 171 0.3 337 0.6 BBC RB 6880 278 0.5 1092 1.9 2648 4.6 BBC RB 6881 436 0.8 1614 2.8 3772 6.6 BBC RB 6882 334 0.6 1275 2.2 3186 5.6 BBC RB 6883 225 0.4 894 1.6 2222 3.9 BBC RB 6884 275 0.5 1166 2.0 3077 5.4 BBC RB 6885 233 0.4 894 1.6 2247 3.9 BBC RB 6886 378 0.7 1220 2.1 2670 4.7 BBC RB FREEVIEW 301 1391 2.4 4088 7.2 7763 13.6 BBC1 46695 81.7 54214 94.8 56219 98.3 BBC2 35899 62.8 49386 86.4 54307 95.0 BET 185 0.3 529 0.9 1030 1.8 BET+1 111 0.2 321 0.6 704 1.2 Bio 1084 1.9 3310 5.8 6621 11.6 Blighty 755 1.3 2215 3.9 4443 7.8 Bliss 606 1.1 1720 3.0 3498 6.1 Boomerang 2019 3.5 4769 8.3 7782 13.6 Boomerang+1 1194 2.1 3054 5.3 5416 9.5 Bravo 3598 6.3 8620 15.1 14361 25.1 Bravo 2 1342 2.3 3949 6.9 7610 13.3 Bravo+1 2575 4.5 6939 12.1 12417 21.7 Cartoon Network 1713 3.0 3733 6.5 6022 10.5 Cartoon Network Too 1295 2.3 3299 5.8 5744 10.0 Cartoonito 1109 1.9 2671 4.7 4400 7.7 CBBC 5060 8.8 10183 17.8 15936 27.9 Cbeebies 5633 9.9 10488 18.3 15269 26.7 CBS Action 921 1.6 2470 4.3 4647 8.1 CBS Drama 848 1.5 2289 4.0 4382 7.7 CBS Reality TV 1421 2.5 3819 6.7 7102 12.4 CBS Reality+1 969 1.7 2658 4.6 5182 9.1 Challenge TV 1963 3.4 5205 9.1 9256 16.2 Challenge TV+1 914 1.6 2638 4.6 5237 9.2 CHANNEL 4 34408 60.2 48608 85.0 54182 94.8 CHANNEL 4+1 11973 20.9 25995 45.5 36877 64.5 Channel 5 28069 49.1 43774 76.6 51111 89.4 Channel AKA 631 1.1 1720 3.0 3284 5.7 Channel One 8101 14.2 18602 32.5 28888 50.5 Channel One +1 2706 4.7 7742 13.5 13833 24.2 Channel Starz 815 1.4 2138 3.7 3775 6.6 Chart Show TV 1074 1.9 2887 5.0 5145 9.0 CITV and CITV Breakfast 2543 4.4 5609 9.8 9137 16.0 Clubland TV 482 0.8 1394 2.4 2765 4.8 Comedy Central 3742 6.5 8522 14.9 13824 24.2 Source: BARB/RSMB BARB Quarterly Reach Report- Quarter 3 2010 (BARB weeks 2188-2201) Individuals 4+ Weekly Reach Monthly Reach Quarterly Reach 000s % 000s % 000s % Comedy Central Extra 2280 4.0 5795 10.1 10147 17.7 Comedy Central Extra+1 467 0.8 1544 2.7 3126 5.5 Comedy Central+1 2753 4.8 6754 11.8 11175 19.5 Community Channel 211 0.4 728 1.3 1593 2.8 Crime & Investigation Net+1 479 0.8 1171 2.0 1988 3.5 Crime & Investigation Network 898 1.6 2086 3.6 3696 6.5 Current TV 481 0.8 1629 2.8 3689 6.5 Dance Nation TV 338 0.6 1059 1.9 2198 3.8 Dave 11770 20.6 24607 43.0 34663 60.6 Dave ja vu 4438 7.8 11010 19.3 18542 32.4 Discovery 2373 4.2 5660 9.9 9173 16.0 Discovery HD 383 0.7 1100 1.9 2197 3.8 Discovery Home & Health 729 1.3 1892 3.3 3447 6.0 Discovery Home & Health+1 429 0.7 1183 2.1 2279 4.0 Discovery Knowledge 1342 2.3 3456 6.0 6097 10.7 Discovery Knowledge+1 296 0.5 939 1.6 2083 3.6 Discovery Real Time 1321 2.3 3665 6.4 6743 11.8 Discovery Real Time+1 1061 1.9 3086 5.4 5746 10.1 Discovery Science 1396 2.4 3638 6.4 6499 11.4 Discovery Science+1 325 0.6 1054 1.8 2170 3.8 Discovery Shed 1039 1.8 2479 4.3 4253 7.4 Discovery Travel & Living 507 0.9 1270 2.2 2403 4.2 Discovery Turbo 1323 2.3 3181 5.6 5477 9.6 Discovery+1 1712 3.0 4462 7.8 7784 13.6 Disney Channel 3212 5.6 5784 10.1 8057 14.1 Disney Channel+1 2750 4.8 5282 9.2 7499 13.1 Disney Cinemagic 787 1.4 1937 3.4 3555 6.2 Disney Cinemagic+1 407 0.7 1154 2.0 2106 3.7 Disney XD 1479 2.6 3446 6.0 5594 9.8 Disney XD +1 1506 2.6 3479 6.1 5488 9.6 Diva 236 0.4 681 1.2 1351 2.4 Diva+1 107 0.2 350 0.6 750 1.3 DMAX 1571 2.7 4701 8.2 8833 15.5 DMAX+1 982 1.7 3070 5.4 6143 10.7 DMAX+2 293 0.5 1035 1.8 2296 4.0 E! 1438 2.5 3666 6.4 6659 11.6 E4 12463 21.8 24685 43.2 35284 61.7 E4+1 8501 14.9 18987 33.2 28797 50.4 Eden 865 1.5 2522 4.4 5096 8.9 Eden+1 420 0.7 1412 2.5 2788 4.9 ESPN 971 1.7 2375 4.2 4193 7.3 ESPN Classic 582 1.0 1593 2.8 2943 5.1 Euronews 231 0.4 704 1.2 1464 2.6 Eurosport 1332 2.3 3328 5.8 5824 10.2 Eurosport 2 1174 2.1 2694 4.7 4656 8.1 Eurosport HD 259 0.5 691 1.2 1377 2.4 Extreme Sports Channel 373 0.7 1123 2.0 2251 3.9 Film 24 322 0.6 1171 2.0 2801 4.9 Film4 9991 17.5 21441 37.5 30704 53.7 Film4+1 2449 4.3 6892 12.1 11743 20.5 five USA 6089 10.6 13140 23.0 20393 35.7 five USA+1 1372 2.4 3959 6.9 7508 13.1 fiver 7091 12.4 16731 29.3 26184 45.8 fiver+1 1502 2.6 4884 8.5 9895 17.3 Flava 776 1.4 2137 3.7 4090 7.2 Food Network 449 0.8 1025 1.8 1928 3.4 Food Network +1 380 0.7 902 1.6 1741 3.0 Fox News 157 0.3 440 0.8 869 1.5 FX 1934 3.4 4500 7.9 7893 13.8 FX+ 934 1.6 2488 4.4 4608 8.1 G.O.L.D 5546 9.7 12350 21.6 18842 33.0 G.O.L.D.+1 2572 4.5 6779 11.9 11730 20.5 Source: BARB/RSMB BARB Quarterly Reach Report- Quarter 3 2010 (BARB weeks 2188-2201) Individuals 4+ Weekly Reach Monthly Reach Quarterly Reach 000s % 000s % 000s % Good Food 1229 2.1 3022 5.3 5342 9.3 Good Food +1 908 1.6 2297 4.0 4058 7.1 Hallmark 2062 3.6 4549 8.0 7616 13.3 Hallmark+1 1088 1.9 2858 5.0 5123 9.0 History 1414 2.5 3603 6.3 6383 11.2 History +1 786 1.4 2222 3.9 4111 7.2 Home 1449 2.5 3605 6.3 6233 10.9 Home +1 963 1.7 2595 4.5 4711 8.2 Horror Channel 983 1.7 2810 4.9 5078 8.9 Horror Channel +1 575 1.0 1814 3.2 3498 6.1 Horse and Country 179 0.3 538 0.9 1063 1.9 Investigation Discovery 548 1.0 1199 2.1 2026 3.5 ITV1 40836 71.4 51732 90.5 55531 97.1 ITV1 HD 2549 4.5 5297 9.3 8198 14.3 ITV2 18497 32.4 35003 61.2 45007 78.7 ITV2+1 8683 15.2 21215 37.1 33199 58.1 ITV3 11308 19.8 23322 40.8 33853 59.2 ITV3+1 1603 2.8 4440 7.8 8107 14.2 ITV4 10985 19.2 24680 43.2 36376 63.6 ITV4+1 1535 2.7 4839 8.5 9486 16.6 Kerrang 532 0.9 1454 2.5 2772 4.8 Kiss TV 1154 2.0 3099 5.4 5539 9.7 Kix! 274 0.5 737 1.3 1341 2.3 Lava TV 180 0.3 557 1.0 1163 2.0 Liverpool FC TV 422 0.7 1115 2.0 2068 3.6 Living TV 5657 9.9 12213 21.4 18403 32.2 Living TV+1 4129 7.2 10208 17.9 16292 28.5 LIVINGit 3818 6.7 9868 17.3 16314 28.5 LIVINGit +1 800 1.4 2657 4.6 5420 9.5 Magic TV 866 1.5 2588 4.5 4946 8.7 MGM HD 102 0.2 281 0.5 534 0.9 Military History 995 1.7 2469 4.3 4168 7.3 More 4 11382 19.9 24610 43.0 35126 61.4 More 4+1 2488 4.4 6817 11.9 11560 20.2 Motors TV 363 0.6 1030 1.8 1867 3.3 Movies 24 1344 2.4 3784 6.6 7029 12.3 Movies 24 + 1316 2.3 3657 6.4 6591 11.5 Movies 4 Men 917 1.6 2721 4.8 5001 8.7 Movies 4 Men 2 1014 1.8 2850 5.0 5296 9.3 Movies 4 Men 2+1 751 1.3 2262 4.0 4113 7.2 Movies4Men+1 658 1.2 2022 3.5 3962 6.9 MTV 1153 2.0 2829 4.9 5090 8.9 MTV +1 681 1.2 1934 3.4 3901 6.8 MTV Base 1128 2.0 3041 5.3 5523 9.7 MTV Classic 729 1.3 2228 3.9 4620 8.1 MTV Dance 693 1.2 2178 3.8 4215 7.4 MTV Hits 1423 2.5 3799 6.6 6806 11.9 MTV Rocks 592 1.0 1817 3.2 3683 6.4 MTV Shows 762 1.3 2352 4.1 4740 8.3 MUTV 192 0.3 416 0.7 741 1.3 National Geographic +1 1160 2.0 3341 5.8 6139 10.7 National Geographic HD 358 0.6 1152 2.0 2321 4.1 National Geographic TV 1589 2.8 4247 7.4 7670 13.4 National Geographic Wild 1005 1.8 2927 5.1 5511 9.6 Nick Jr 1709 3.0 3426 6.0 5329 9.3 Nick Jr 2 1265 2.2 2806 4.9 4634 8.1 Nickelodeon 2027 3.5 4501 7.9 7273 12.7 Nickelodeon Replay 1685 2.9 3969 6.9 6420 11.2 Nicktoons 1748 3.1 4048 7.1 6582 11.5 NickToons Replay 255 0.4 724 1.3 1483 2.6 NME TV 329 0.6 975 1.7 2047 3.6 Playhouse Disney 1474 2.6 3162 5.5 4974 8.7 Source: BARB/RSMB BARB Quarterly Reach Report- Quarter 3 2010 (BARB weeks 2188-2201) Individuals 4+ Weekly Reach Monthly Reach Quarterly Reach 000s % 000s % 000s % Playhouse Disney Plus 1105 1.9 2513 4.4 4048 7.1 Pop 821 1.4 2014 3.5 3551 6.2 Pop Girl 410 0.7 911 1.6 1580 2.8 Pop Girl+1 324 0.6 716 1.3 1319 2.3 Prime TV 255 0.4 557 1.0 771 1.3 Q 624 1.1 1963 3.4 3889 6.8 Quest 3918 6.9 8935 15.6 14867 26.0 Quest +1 407 0.7 1365 2.4 2967 5.2 Really 604 1.1 2036 3.6 4222 7.4 S4C 596 1.0 1503 2.6 2950 5.2 Scuzz 389 0.7 1099 1.9 2053 3.6 Sky 1 9377 16.4 18060 31.6 23794 41.6 Sky 2 6427 11.2 14725 25.8 21247 37.2 Sky 3 11009 19.3 23462 41.0 34185 59.8 Sky Arts 1 514 0.9 1615 2.8 3302 5.8 Sky Arts 2 257 0.5 785 1.4 1628 2.8 Sky Box Office (Movies) 298 0.5 1143 2.0 2427 4.2 Sky Movies Action & Adventure 1404 2.5 3686 6.4 6329 11.1 Sky Movies Classics 692 1.2 1952 3.4 3605 6.3 Sky Movies Comedy 1594 2.8 4165 7.3 6991 12.2 Sky Movies Crime & Thriller 1048 1.8 2910 5.1 5230 9.1 Sky Movies Drama & Romance 958 1.7 2899 5.1 5462 9.6 Sky Movies Family 1483 2.6 4050 7.1 6854 12.0 Sky Movies Indie 463 0.8 1542 2.7 3212 5.6 Sky Movies Modern Greats 1010 1.8 2984 5.2 5479 9.6 Sky Movies Premiere 2176 3.8 4871 8.5 7252 12.7 Sky Movies Premiere+1 1233 2.2 3399 5.9 5727 10.0 Sky Movies SciFi-Horror 1068 1.9 2976 5.2 5300 9.3 Sky Movies Showcase 1616 2.8 4285 7.5 7074 12.4 Sky News 5517 9.6 11160 19.5 17509 30.6 Sky News Active 513 0.9 1003 1.8 1596 2.8 Sky Sports 1 5153 9.0 8675 15.2 11251 19.7 Sky Sports 2 3970 6.9 7466 13.1 10296 18.0 Sky Sports 3 2733 4.8 5980 10.5 8517 14.9 Sky Sports 4 2000 3.5 4898 8.6 7980 14.0 Sky Sports Active 7 17 0.0 76 0.1 220 0.4 Sky Sports Active Other 107 0.2 414 0.7 947 1.7 Sky Sports News 6594 11.5 11406 20.0 16702 29.2 Smash Hits 834 1.5 2527 4.4 4816 8.4 Sunrise TV 470 0.8 900 1.6 1233 2.2 Syfy 2373 4.2