MEMPHIS AREA TRANSIT AUTHORITY TRANSIT OPERATING ENVIRONMENT June 16, 2011 Table of Contents 1 INTRODUCTION ...................................................................................................................................... 1 2 AGENCY OVERVIEW .............................................................................................................................. 1 Organizational and Institutional Structure ................................................................................................. 2 3 TRANSIT SERVICES ............................................................................................................................... 2 Fixed Route Bus Service .......................................................................................................................... 2 Rail Trolley Service ................................................................................................................................... 6 Paratransit Service (MATAplus) ................................................................................................................ 7 Special Event Shuttle Service ................................................................................................................... 7 4 PASSENGER FARES .............................................................................................................................. 7 Fixed-Route Bus Fares ............................................................................................................................. 7 Rail Trolley Fares ...................................................................................................................................... 8 MATAPlus Fares ....................................................................................................................................... 9 Special Event Shuttle Service ................................................................................................................... 9 5 FLEET, FACILITIES AND INFRASTRUCTURE ...................................................................................... 9 Transit Vehicles ...................................................................................................................................... 10 Transit Centers ....................................................................................................................................... 11 Shelters and Stops ................................................................................................................................. 15 Park-N-Ride Lots .................................................................................................................................... 16 Bicycle Accommodations ........................................................................................................................ 16 6 PASSENGER INFORMATION SYSTEMS ............................................................................................. 17 Printed Materials ..................................................................................................................................... 17 Customer Service Centers ...................................................................................................................... 17 On-Route Information ............................................................................................................................. 17 Telephone Resources ............................................................................................................................. 17 Web-Based Resources ........................................................................................................................... 18 7 INTELLIGENT TRANSPORTATION SYSTEMS .................................................................................... 19 8 RIDERSHIP ............................................................................................................................................ 19 Ridership by Route ................................................................................................................................. 20 Rider Characteristics .............................................................................................................................. 22 9 COSTS AND REVENUES ...................................................................................................................... 23 Operating Budget .................................................................................................................................... 24 Capital Budget ........................................................................................................................................ 25 Nelson\Nygaard Consulting Associates ▪ Kimley-Horn Associates ▪ Trust Marketing | i 10 SYSTEM PRODUCTIVITY ..................................................................................................................... 26 11 SUMMARY ............................................................................................................................................. 28 12 REFERENCES ....................................................................................................................................... 30 Nelson\Nygaard Consulting Associates ▪ Kimley-Horn Associates ▪ Trust Marketing | ii List of Figures Figure 1 MATA Organizational Chart ...................................................................................................... 3 Figure 2 Existing MATA Transit Routes .................................................................................................. 4 Figure 3 Vintage Rail Trolley ................................................................................................................... 6 Figure 4 MATA Fixed-Route and Express Service Cash Fares .............................................................. 8 Figure 5 MATA Passenger “Fast Pass” Fares ........................................................................................ 8 Figure 6 MATA Trolley Fares .................................................................................................................. 9 Figure 7 MATA Special Event Bulk Discount Fares ................................................................................ 9 Figure 8 Active MATA Fixed-Route Fleet .............................................................................................. 10 Figure 9 Active MATA Rail Trolley Fleet ............................................................................................... 11 Figure 10 Active MATA Plus Fleet .......................................................................................................... 11 Figure 11 Location of MATA Transit Centers .......................................................................................... 13 Figure 12 American Way Transit Center ................................................................................................. 14 Figure 13 MATA Transit Centers ............................................................................................................. 15 Figure 14 MATA Shelters and Stops ....................................................................................................... 16 Figure 15 MATA Sign .............................................................................................................................. 18 Figure 16 Google Transit with MATA Integration .................................................................................... 18 Figure 17 Annual Unlinked Passenger Trips ........................................................................................... 20 Figure 18 MATA Five Highest Ridership Routes ..................................................................................... 21 Figure 19 MATA Five Routes with Highest Ridership per Hour .............................................................. 22 Figure 20 MATA Rider Profile ................................................................................................................. 23 Figure 21 MATA Operating Budgets for FY 2010 and FY 2011 .............................................................. 24 Figure 22 Sources of MATA Operating Revenue 2003-2009 .................................................................. 25 Figure 23 MATA Capital Budgets for FY 2010 and FY 2011 ................................................................... 26 Figure 24 MATA Annual Performance Data and Indicators for 2009 ...................................................... 28 Nelson\Nygaard Consulting Associates ▪ Kimley-Horn Associates ▪ Trust Marketing | iii Short Range Transit Plan 1 INTRODUCTION The Memphis Area Transit Authority (MATA) retained a team of consultants (“the study team”), led by Nelson\Nygaard Consulting Associates to develop a Short-Range Transit Plan (SRTP). The objective of the SRTP is to conduct a detailed review of MATA services and the service network and consider the effectiveness and efficiency of the existing structure. The ultimate goal of the project is to identify opportunities to improve the service and best meet the needs of the Memphis community. As an initial step in the SRTP, the study team prepared the following overview of MATA’s transit organization and operations, including the agency’s organizational structure, existing service types, major facilities and funding structure. This inventory