CONVENTIONS, TOURISM & HOTELS WHERE ATLANTA’S VISITORS MEET, SHOP, CHEER AND STAY. The buyer’s market at AmericasMart draws 93,000 people each January. The SEC Football Championship lures 70,000 sports fans every December. The world-renowned Georgia Aquarium welcomes 2.2 million visitors all year long. And the list goes on. Welcome to Downtown, where the conventions, sports scene, concerts, shows and attractions are simply unmatched anywhere else in the city. Downtown Annual Attendance: Sporting Events Concerts & Shows Conventions Attractions 4.8 Million 2.6 Million 2.1 Million 13 Million Downtown Hotels Downtown is home to 11% of the region’s Downtown is home to 4 % of the region’s total total hotel rooms hotel properties Downtown Downtown Hotel Properties Rooms 11,500 Downtown Hotel Rooms 33 Downtown Properties Downtown hospitality employs more than 21,000 workers. Source: ACVB, RCLCO, Downtown Development Forecast, June 2011 Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 CONVENTIONS, TOURISM & HOTELS Annual Attendance at Downtown Attractions Centennial Olympic Park 3 Million Visitors Georgia Aquarium 2.2 Million Visitors World of Coca-Cola 1.1 Million Visitors Martin Luther King, Jr. National Historic Site 700,00 Visitors College Football Hall of Fame 450,000 Visitors est. National Center for Civil and Human Rights 350,000 Visitors est. CNN Studio Tours 300,000 Visitors est. Imagine It! Children’s Museum 200,000 Visitors State of the Downtown Hotel Market • Average daily hotel rate of $137 In 2010, Downtown generated $7.743 million in Hotel Tax • A 65.4 percent occupancy (hotels within 1 mile of the Georgia funds—77% of the city’s total World Congress Center) • Room nights demanded = 2,946,814 • In 2010, Downtown hotel room revenues = $384,916,319 • Downtown is projected to support an additional 1,750 hotel rooms over the next twenty years 77% • Increased occupancy in existing office space and new office development is porjected to generate 54% of the new hotel demand Source: RCLCO, Downtown Development Forecast, June 2011 “Atlanta is forecast to see a 4.8 percent increase in RevPAR in 2012, according to a recent presentation from Smith Travel Research. Gains in revenue are expected to be even greater in 2013, with RevPAR forecast to see a 6.6 percent increase.” - Atlanta Business Chronicle, July 2012 Historical Average Daily Rate, Downtown Hotels $140 $136.82 $136.70 $137.73 $135 $130 $130.70 $128.34 $125 $120 2008 2009 2010 2011 2012 Source: ACVB Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 CONVENTIONS, TOURISM & HOTELS Downtown is home to more than 8 million square feet of convention space. • AmericasMart – 4.2 Million SF • Georgia World Congress Center – 3.9 Million SF • Georgia Dome – 102,000 SF stadium space • Boisfeuillet Jones Atlanta Civic Center – 5,800 SF ballroom; 4,600 seat theater • Philips Arena – 17,000 SF exhibit space Top Conventions and Tourism Events in 2011 AmericasMart January Gift, Home Furnishings, Area Rug Market 93,000 AmericasMart July Gift, Home Furnishings, Area Rug Market 72,600 Chick-Fil-A Bowl 72,217 Chick-Fil-A College Kick Off 71,000 SEC Football Championship 2010 70,000 Cheersport Limited 2011 70,000 The average daily expenditure per conventioneer is $369.34. Lodging & Incidentals - $157.68 Food & Beverage - 117.41 Entertainment/Recreation - $12.24 Retail - $38.66 Local Transportation - $14.12 Auto Rental - $12.28 Gas/Tolls/Parking/Other - $16.95 The average length of stay is 3.5 days. Source: GWCC Authority and the Selig Center for Economic Growth, Terry College of Business, The University of Georgia (August 11, 2010). April 2013 - V.2.