GMM Grammy • Thailand Sony’s File-based Solutions Keep GMM Grammy on Track for Bigger Success CASE STUDY “ We have been using XDCAM for a long time and have come to trust its reliability and quality. Its archival quality is so outstanding that we are transferring many of our content on Beta tapes to Professional Discs and then sharing the assets with other Depts across the GMM Grammy network.” Sony PDW-HD1500 Recording Deck Mention GMM Grammy to any challenges faced by GMM Customer: music loving Thai, and the names Grammy was how best to create • GMM Grammy Bird McIntrye (Thailand’s number a true networked content one superstar with 20 million management system that Industry: albums sold), Bodyslam, Clash, connects ‘islands’ of ingest, Loso and many others will come editing, playout and archiving • Entertainment and media to mind. into a seamless whole, and more company based in Thailand importantly how best to make Established in 1983, GMM Grammy its assets accessible from any Challenges: is one of Thailand’s best-known networked PC. • To create a collaborative file- names in the entertainment based networked content industry. More than just being GMM Grammy found that answer management workflow from the country’s number one artist in Sony’s wide range of file-based production to editing to management company, it solutions. Mr. Kasama Adisaipanya archiving also has a finger in every pie (Director of Music Business covering music, films, radio, digital Support Dept.) of GMM Grammy Solution: and satellite television, event explains the reasoning behind • Acquire Sony’s wide range of management, book publishing its acquisition, “After careful file-based solutions and even digital content creation. evaluation we picked the Sony Little wonder than that GMM file-based solutions for its proven Benefits: Grammy has cornered 70% of track record. One year on, we are • A powerful and scalable Thailand’s entertainment industry. extremely satisfied with its ability platform to manage to boost our productivity. It’s now individuals and workgroups With its business in the video so much easier for our assets and help them work production and broadcast to ingest, share and certainly seamlessly segment registering phenomenal far easier to browse from any growth, one of the biggest networked PC.” CASE STUDY Sony’s file-based solutions Introduced in 2003, the XDCAM are designed as a shared, with its revolutionary collaborative and integrated end- file-based to-end video production system acquisition onto ideally suited for broadcast news, optical Professional Disc is now Sony PDW-U2 Drive Unit sports production, and post- considered one of the most production. The solutions adopt popular formats to record and Its file-based acquisition onto open standards and a scalable store High Definition images. Professional Disc, with thumbnail platform to provide an optimised and proxy operation also makes workflow for everything from Says Adisaipanya, “We have been the PDW-HD1500 ideal for acquisition to ingest to editing, using XDCAM for a long time and networked applications where play to air, channel distribution have come to trust its reliability speed of production is critical. management and archiving. and quality. Its archival quality is so outstanding that we are Adds Adisaipanya, “The HD1500 Although GMM Grammy had transferring many of our content helps us on the storage front looked at other file-based on Beta tapes to Professional Discs where we save substantially due solutions, Sony’s file-based and then sharing the assets with to its low operating cost. It is also a useful addition for the future as After careful evaluation we picked the Sony file- it works as a hybrid between file- “ based and AV.” based solutions for its proven track record. One year on, we are extremely satisfied with its ability to “With GMM Grammy moving fast towards Sony file-based solutions, boost our productivity. the XDCAM HD422 is an obvious ” Mr. Kasama Adisaipanya choice because of its ability to Director of Music Business Support Dept., GMM Grammy edit in native format,” Adisaipanya solutions platform provided other departments across the points out. compelling reasons for both the GMM Grammy network.” video production and broadcast As GMM Grammy continues to production teams. The platform, GMM Grammy also acquired grow, it can certainly count on which can be easily operated the PDW-HD1500 XDCAM deck. Sony to meet its evolving needs on any Windows or Mac OS A compact powerhouse that with a range of products and computer, also acts as a Media provides outstanding picture solutions that will keep them on Server Communications Protocol quality of MPEG HD422 as well track for greater success. (MOS) gateway integrating various as eight-channel (HD-SDI), 24-bit studio computers and servers, and audio recording capability. The also supports several popular non- HD1500 deck is ideally suited for linear editors including the Sony GMM Grammy’s evolving needs Vegas Pro, which is widely used by in mainstream entertainment GMM Grammy. programmes that require a high quality look and feel. As GMM Grammy is already using Sony XDCAM as its preferred file- based acquisition format, Sony file- based solutions were a natural fit. pro.sony-asia.com/broadcast © 2013 Sony Corporation of Hong Kong Ltd. All rights reserved. Reproduction in whole or in part without written permissions is prohibited..