www.shootonline.com Dir. Stacy Wall Nir Bashan Lands Wreaks Havoc On “Hot Date” For The Base Paths Honda In Spec For Gatorade Viral Webisode page 12 page 13 THE LEADING PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION May 25, 2007 $6.00 Director Yael Staav Finds Furlined Spot Roost AICP Show Having shifted her Canadian repre- Looks To sentation from Reginald Pike to Soft AAgencygency PedigreePedigree Citizen, Staav—who had been repped stateside by Biscuit Filmworks—now Past, Future lands at Furlined for both commer- Advertising Shop Artisans Featured Prominently By Robert Goldrich cials and music videos in the U.S. NEW YORK—In previewing the Among her notable credits is Dove’s In SHOOT’s Fifth Annual New Directors Showcase 16th annual AICP Show, slated for “Evolution,” which she co-directed its June 5th premiere at New York’s with O&M Toronto’s Tim Piper. A SHOOT Staff Report Museum of Modern Art (MoMA), See page 4 SHOOT finds itself having to look NEW YORK—SHOOT’s fifth annual New Directors Showcase—marked in opposite directions—with one eye by an evening screening, panel discussion and reception this week DP Feedback On HD, New cast towards the future, the other (5/23) at the Directors Guild of America (DGA) Theatre in New York— Creative Opportunities getting a glimpse of much needed offers a total of 30 helmers (25 individual directors, a three-person A trio of noted cinematographers context with the induction of this team and a directorial duo). weighs in on HD lensing spanning year’s honorees and a sense of how Prominent in the mix are ad agency artisans who have acted on commercials and new media projects. they relate to their counterparts their directorial aspirations, including Jeffrey Morgan, current- The latter work is opening up new from the past. ly a staff producer at Deutsch New York, who made his IREC creative challenges and opportunities WD TO First, the future—the morning pro- feature film directorial debut at the recently E RS in the advertising sector. Gain insights N S gram will feature the first AICP Next concluded Tribeca Film Festival with T H from DPs Jordan Valenti, Roman O O Awards, which recognize the winners Lillie & Leander: A Legacy O W Jakobi and Academy Award winner H of the Show’s new category, Advertis- of Violence, a documentary S C Dion Beebe, ASC, ACS. A ing Excellence/Next. that uncovers a family secret E See page 18 S The session will provide insights H of racially motivated mass E T • into the development of notable new Terry George Pays A Visit murders in the early 1900s. • content forms, specifically the three Morgan not only directed 2 To SHOOT’s Chat Room 0 E honored in the Next category: Ecko but also edited and co-pro- 0 U The acclaimed director of Hotel 7 S Unlimited’s “Still Free” for which duced the feature. 5t I S Rwanda makes his first foray into h A AL agency Droga 5 and production house Other 2007 SHOOT New NNU commercialmaking, signing with Smuggler collaborated; “Iconoclasts,” Directors Showcase honor- bicoastal/international Hungry Man produced by @radical.media in con- ees with agency pedigrees for representation. George—who’s junction with Gray Goose Entertain- include: received two Oscar nominations for ment and the Sundance Channel; • Geordie Stephens who last his screenwriting—reflects on his de- and “Tea Partay” for Smirnoff out of year exited his creative director post cision to diversify into spots, why he Bartle Bogle Hegarty and produced at Crispin Porter + Bogusky, Miami, to selected Hungry Man and shares de- by HSI Productions. focus full-time on a directorial career, tails about his upcoming projects. With key contributors to all three joining bicoastal Tool of North America. He See page 20 projects slated to be on hand, the earned inclusion in the SHOOT Showcase based Next Awards event will delve into on such work as Keep California Beautiful’s the genesis and strategic underpin- Agency HD Perspectives Continued on page 26 Continued on page 9 Heads of production reflect on their hi-def prospects, concerns. The Show See page 16 DraftFCB Chicago’s Sam Ciaramitaro Makes By Robert Goldrich ning tried to literally make The breakthrough integrated TV/web In several key respects, “An CHICAGO—“Making The Show” is Show, a documentary series that campaign “An Army of One.” While Army of One” parallels The Show in the aspiration of some 8,000 mi- follows six Triple A minor league some installments of that work terms of its documentary spirit, hu- nor leaguers looking to break into baseball players vying for the were directed by such notables as man-driven storytelling and focus Major League Baseball. They stand chance to become big leaguers. Tony Scott, Jonathan Schwartz- on people’s personal and profes- roughly a three percent chance of Ciaramitaro is perhaps best man, Andrew Douglas and Hank sional aspirations. “The U.S. Army realizing their dream. known for his two tours of duty at Benson, Ciaramitaro helmed the work is what inspired The Show,” Facing similarly long odds was Leo Burnett, Chicago, the second lion’s share, which chronicled the related Ciaramitaro. veteran agency producer Sam of which saw him produce and progression of recruits from civil- There also turned out to be a Ciaramitaro—a staffer at DraftFCB, direct some 15 commercials and ian life through to basic training common bond in terms of produc- Chicago—who for several years run- 70 webisodes in the U.S. Army’s and becoming soldiers. Continued on page 15 Perspectives spot.com.mentary By Robert Goldrich THE LEADING PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION Gray Area May 25, 2007 Volume 48 • Number 9 As this issue’s cov- case at the DGA Theatre in New York such shops as BBDO New York and age of promising prospects who www.SHOOTonline.com erage celebrates because less than two years later Gray Goodby, Silverstein & Partners, San eventually don’t quite make the EDITORIAL Publisher & Editorial Director the talent in was at the DGA Awards ceremony in Francisco, served him in good stead. grade despite years of trying. But Roberta Griefer 203.227.1699 ext 13 [email protected] SHOOT’s fifth annual New Directors Los Angeles as a nominee for best Those same dynamics—persever- that makes it all the more important Showcase—honored during a screen- commercial director of ‘06. ance, talent, careful reflection—are Editor to cite examples like Gray, which Robert Goldrich ing/panel discussion/reception event I’m not referencing Gray’s career evident in this year’s crop of New thankfully aren’t all that isolated 323.960.8035 [email protected] at the DGA Theatre in New York—I’d progression to pat ourselves on the Directors Showcase talent. And like during SHOOT’s five years of pre- Associate Editor Nicole Rivard like to take the opportunity to reflect back but rather because it’s inspir- Gray, there are several from the senting Showcase directors. Among 203.227.1699 ext. 16 [email protected] on the competition. ing to the unique brand of artisans agency ranks who have aspired to the noteworthy others is Nelson Ca- Associate Editor Ironically while five Ken Liebeskind Less than two years after he was in SHOOT’s 2005 Showcase, Gray was 203.227.1699 ext. 17 [email protected] years is a short span, my first thought is related Contributors a DGA Award nominee for best commercial director of ‘06. Christine Champagne to an even shorter time ADVERTISING frame--just back a couple of years to who struggle, scramble and dedi- directing careers and made great brera who I first met in the audience East/Midwest/Canada the 2005 Showcase, which included cate themselves to becoming viable strides toward that end. But there during our first Showcase. Robert Alvarado 203.227.1699 ext. 15 [email protected] a promising talent, David Gray, who directors in a marketplace that is are also in the ‘07 Showcase many A veteran first a.d. on commer- International made an impressive transition from highly competitive and oversatu- others from diverse backgrounds, cials, Cabrera was just starting to do Roberta Griefer noted agency creative to a full fledged rated in numbers. including film students who have spec work, hoping to demonstrate 203.227.1699 ext. 13 [email protected] director at Hungry Man. And truth be told, as reported in shown incredible initiative, connect- his filmmaking sensibilities. The West Coast Carl Gilliard It was the offbeat, charmingly fun- our profile of Gray in this spring’s ing with notable established cre- next year he gained inclusion into 818.763.2678 [email protected] ny Starter work he directed, featur- Directors Series, he was hardly an atives to secure strong conceptual our second annual Showcase and Advertising Production ing Green Bay Packers’ quarterback overnight success. The fact is that it spec concepts. appeared on stage. Today he’s an Gerald Giannone 203.227.1699 ext. 12 [email protected] Brett Favre, that caught our atten- was many years on the agency side Let’s face it, though—it is indeed established director with HKM, un- tion and gained Gray a slot in that of the business that groomed him an uphill, often daunting yet excit- derscoring just one aspect of what Classified 203.227.1699 ext. 12 [email protected] third annual SHOOT Showcase. to be a director. And the lessons he ing climb. And new talent showcases makes the Showcase so gratifying OFFICES I hearken back to that ‘05 Show- learned along the way as a creative at of all sorts still have a high percent- for all of us at SHOOT.