Promotora de Informaciones, S.A. (Prisa) and Subsidiaries Consolidated Financial Statements and Consolidated Directors' Report for 2010, together with Auditors’ Report Translation of consolidated financial statements originally issued in Spanish and prepared in accordance with IFRSs as adopted by the European Union (see Notes 2 and 31). In the event of a discrepancy, the Spanish-language version prevails. PROMOTORA DE INFORMACIONES, S.A. (PRISA) AND SUBSIDIARIES Consolidated Financial Statements for 2010 prepared in accordance with International Financial Reporting Standards as adopted by the European Union, together with Consolidated Directors’ Report for 2010 PROMOTORA DE INFORMACIONES, S.A. (PRISA) AND SUBSIDIARIES Consolidated Financial Statements for 2010 prepared in accordance with International Financial Reporting Standards as adopted by the European Union PROMOTORA DE INFORMACIONES, S.A. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS AT 31 DECEMBER 2010 AND 2009 (Thousands of euros) ASSETS Notes 12/31/2010 12/31/2009 EQUITY AND LIABILITIES Notes 12/31/2010 12/31/2009 A) NON-CURRENT ASSETS 6,293,489 6,420,766 A) EQUITY 11 2,650,185 1,373,019 I. PROPERTY, PLANT AND EQUIPMENT 5 295,560 345,754 I. SHARE CAPITAL 84,698 21,914 II. GOODWILL 6 3,903,514 4,319,603 II. OTHER RESERVES 1,120,539 833,697 III. INTANGIBLE ASSETS 7 360,512 365,670 III. ACCUMULATED PROFIT 798,876 403,478 - From prior years 871,746 352,999 IV. NON-CURRENT FINANCIAL ASSETS 8 70,611 57,218 - For the year: Profit attributable to the Parent (72,870) 50,479 V. INVESTMENTS ACCOUNTED FOR USING THE EQUITY METHOD 9 613,542 13,644 IV. TREASURY SHARES (4,804) (3,044) VI. DEFERRED TAX ASSETS 21 1,046,030 1,313,820 V. EXCHANGE DIFFERENCES 20,213 (1,561) VII. OTHER NON-CURRENT ASSETS 3,720 5,057 VI. MINORITY INTERESTS 630,663 118,535 B) NON-CURRENT LIABILITIES 3,526,496 2,351,466 B) CURRENT ASSETS 1,854,312 1,514,898 I. NON-CURRENT BANK BORROWINGS 12 2,931,190 1,917,963 I. INVENTORIES 10 203,152 218,066 II. NON-CURRENT FINANCIAL LIABILITIES 12-13 362,754 249,538 II. TRADE AND OTHER RECEIVABLES III. DEFERRED TAX LIABILITIES 21 28,555 72,799 1. Trade receivables for sales and services 999,237 991,723 2. Receivable from associates 35,908 16,077 IV. LONG-TERM PROVISIONS 14 185,592 90,150 3. Receivable from public authorities 21 39,733 56,463 4. Other receivables 255,492 221,645 V. OTHER NON-CURRENT LIABILITIES 18,405 21,016 5. Allowances (84,683) (78,704) 1,245,687 1,207,204 C) CURRENT LIABILITIES 1,974,773 4,263,133 III. CURRENT FINANCIAL ASSETS 160,260 6,593 I. TRADE PAYABLES 1,234,846 1,181,437 IV. CASH AND CASH EQUIVALENTS 244,988 82,810 II. PAYABLE TO ASSOCIATES 16,361 10,955 V. OTHER CURRENT ASSETS 225 225 III. OTHER NON-TRADE PAYABLES 99,583 107,693 IV. CURRENT BANK BORROWINGS 12 411,109 2,796,362 V. CURRENT FINANCIAL LIABILITIES 12 17,788 3,295 VI. PAYABLE TO PUBLIC AUTHORITIES 21 154,879 124,288 VII. PROVISIONS FOR RETURNS 9,804 9,417 VIII. OTHER CURRENT LIABILITIES 30,403 29,686 C) ASSETS CLASSIFIED AS HELD FOR SALE 15 3,653 257,388 D) LIABILITIES ASSOCIATED WITH ASSETS CLASSIFIED AS HELD FOR SALE 15 0 205,434 TOTAL ASSETS 8,151,454 8,193,052 TOTAL EQUITY AND LIABILITIES 8,151,454 8,193,052 The accompanying Notes 1 to 31 and Appendix I and II are an integral part of the consolidated balance sheets at 31 December 2010 and 2009. PROMOTORA DE INFORMACIONES, S.A. AND SUBSIDIARIES CONSOLIDATED INCOME STATEMENTS FOR 2010 AND 2009 (Thousands of euros) Notes 12/31/2010 12/31/2009 Revenue 16 2,687,773 3,155,105 Other income 16 134,958 53,479 OPERATING INCOME 2,822,731 3,208,584 Cost of materials used (839,223) (1,125,648) Staff costs 17 (592,081) (619,972) Depreciation and amortisation charge 5-7 (170,363) (196,657) Outside services 17 (794,500) (835,672) Change in allowances, write-downs and provisions 17 (37,210) (55,547) Impairment of goodwill 6 (51,179) (3,228) Other expenses (2,023) (2,878) OPERATING EXPENSES (2,486,579) (2,839,602) PROFIT FROM OPERATIONS 336,152 368,982 Finance income 8,765 15,758 Finance costs (178,769) (252,107) Changes in value of financial instruments 8,677 22,185 Exchange differences (net) 2,116 (105) FINANCIAL LOSS 18 (159,211) (214,269) Result of companies accounted for using the equity method 9 (99,553) (20,158) Loss from other investments 8 (4,302) (4,256) PROFIT BEFORE TAX FROM CONTINUING OPERATIONS 73,086 130,299 Income tax 21 (73,024) (63,045) PROFIT FROM CONTINUING OPERATIONS 62 67,254 Loss after tax from discontinued operations 19 (35,011) (2,429) CONSOLIDATED PROFIT FOR THE YEAR (34,949) 64,825 Profit attributable to non-controlling interests (37,921) (14,346) PROFIT ATTRIBUTABLE TO THE PARENT (72,870) 50,479 BASIC EARNINGS PER SHARE (in euros) 23 (0.28) 0.23 The accompanying Notes 1 to 31 and Appendix I and II are an integral part of the consolidated income statements for 2010 and 2009. PROMOTORA DE INFORMACIONES, S.A. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF RECOGNIZED INCOME AND EXPENSE FOR 2010 AND 2009 (Thousands of euros) 12/31/2010 12/31/2009 CONSOLIDATED PROFIT FOR THE YEAR (34,949) 64,825 Income and expense recognized directly in equity 40,639 33,150 Translation differences 40,639 33,150 TOTAL RECOGNIZED INCOME AND EXPENSE 5,690 97,975 Attributable to the Parent (45,817) 77,282 Attributable to non-controlling interests 51,507 20,693 The accompanying Notes 1 to 31 and Appendix I and II are an integral part of the consolidated statements of recognized income and expense for 2010 and 2009. PROMOTORA DE INFORMACIONES, S.A. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY FOR 2010 AND 2009 (Thousands of euros) Reserves for first-time Prior years´ Accumulated Equity Share Share application accumulated Treasury Exchange profit attributable to Non-controlling capital premium Reserves of IFRSs profit shares differences for the Year the Parent interests Equity Balance at December 31, 2008 21,914 112,665 738,924 (72,364) 315,979 (24,726) (18,422) 82,996 1,156,966 101,270 1,258,236 Treasury share transactions (Note 11-f) - Delivery of treasury shares - 290 290 290 - Purchase of treasury shares - (884) (884) (884) - Sale of treasury shares 3,888 36,204 40,092 40,092 - Reserves for treasury shares 13,928 (13,928) - - Distribution of 2008 profit - Directors' remuneration - - - Dividends - - - Reserves 37,161 45,835 (82,996) - - Income and expense recognised - Translation differences (Note 11-h) 9,942 16,861 26,803 6,347 33,150 - Profit for 2009 50,479 50,479 14,346 64,825 Others (531) 26 (18,757) (19,262) 1,173 (18,089) Changes in non-controlling interests - Dividends paid during the year (5,786) (5,786) - Due to changes in scope of consolidation (193) (193) - Due to capital increases 1,378 1,378 Balance at December 31, 2009 21,914 112,665 793,370 (72,338) 352,999 (3,044) (1,561) 50,479 1,254,484 118,535 1,373,019 Capital increases (Note 11a y 11b) 62,784 296,363 359,147 359,147 Treasury share transactions (Note 11f) - Delivery of treasury shares - 510 510 510 - Purchase of treasury shares - (5,723) (5,723) (5,723) - Sale of treasury shares - 3,291 3,291 3,291 - Reserves for treasury shares (162) 162 - - Distribution of 2009 profit - Directors' remuneration - - - Dividends - - - Reserves (7,683) 58,162 (50,479) - - Income and expense recognised - Translation differences (Note 11h) 5,279 21,774 27,053 13,586 40,639 - Profit for 2010 (72,870) (72,870) 37,921 (34,949) Other (1,353) (323) 455,306 453,630 (25,506) 428,124 Changes in non-controlling interests - Dividends paid during the year (18,222) (18,222) - Due to changes in scope of consolidation (713) (713) - Due to changes in percentage of ownership 503,538 503,538 - Due to capital increases 1,524 1,524 Balance at December 31, 2010 84,698 409,028 784,172 (72,661) 871,746 (4,804) 20,213 (72,870) 2,019,522 630,663 2,650,185 The accompanying Notes 1 to 31 and Appendix I and II are an integral part of the consolidated statements of changes in equity for 2010 and 2009. PROMOTORA DE INFORMACIONES, S.A. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS FOR 2010 AND 2009 (Thousands of euros) 12/31/2010 12/31/2009 PROFIT BEFORE TAX FROM CONTINUING OPERATIONS 73,086 130,299 Depreciation and amortisation charge and provisions 260,179 254,768 Changes in working capital (181,017) (84,109) Inventories 21,051 17,265 Accounts receivable (92,651) (198,932) Accounts payable 44,250 101,676 Other current assets (153,667) (4,118) Income tax recovered (paid) (31,537) (30,569) Other adjustments to profit 151,124 198,107 Financial loss 159,211 214,269 Gains and losses on disposal of assets (30,665) (2,453) Other 22,578 (13,709) CASH FLOWS FROM OPERATING ACTIVITIES 271,835 468,496 Recurrent investments (206,009) (127,997) Investments in intangible assets (126,285) (98,158) Investments in property, plant and equipment (79,724) (29,839) Investments in assets classified as held for sale - - Investments in non-current financial assets (16,158) (1,118) Proceeds from disposals 90,000 8,579 Other cash flows from investing activities 2,263 (3,011) CASH FLOWS FROM INVESTING ACTIVITIES (129,904) (123,547) Proceeds and (payments) relating to equity instruments 573,652 33,325 Proceeds relating to financial liability instruments 47,461 20,666 Payments relating to financial liability instruments (1,651,978) (186,510) Dividends and returns on other equity instruments paid (25,668) (4,969) Interest paid (124,787) (158,685) Other cash flows from financing activities 1,186,266 (25,871) CASH FLOWS FROM FINANCING ACTIVITIES 4,946 (322,044) Effect of foreign exchange rate changes 15,301 10,473 CHANGE IN CASH FLOWS IN THE YEAR 162,178 33,378 Cash and cash equivalents at beginning of year 82,810 49,432 Cash and cash equivalents at end of year 244,988 82,810 The accompanying Notes 1 to 31 and Appendix I and II are an integral part of the consolidated statements of cash flows for 2010 and 2009.