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CALL MICHAEL PRESTO 718-706-2310 www.thenda.com • www.magsexpress.com • www.2mikesdelights.com Contents 5 • PBAA - The Periodical & Book Association of America 7 • Speakers and Conference Committee Members 15 • General Merchandise Category Sales Data and Trends by Mark Mechelse 17 • Conference Agenda 25 • Magazine Publishing CEOs and Magazine Distributing CEOs Discuss Major Issues at This Year’s Act 6 Experience by Linda Ruth 29 • Magazine Publishers and their Retailers on Distribution and Sales in the UK by Jim Bilton 34 • One on One Table Hosts Conference Sponsors To MBR for hosting the Wednesday Industry Reception To Hearst Magazines, OTG, Paradies Lagardere & Trofie Productions for donating the Goodie Bag Snaks PLATINUM SPONSOR 5 OF THE TOP 10 SELLING MONTHLY MAGAZINES* *AAM 1H2015 COSMOPOLITAN is the #1 selling monthly magazine :20$1·6'$<'52=7+(*22'/,)()22'1(7:25.+*79 are all in the top 10 and are category leaders %5$1'6 are 100 years or older 72:1 &28175< 0(75232/,7$1+20( celebrates its relaunches in upscale 170th anniversary bookazine format. Welcome back! For more information contact Jim Miller, VP Retail Sales, Hearst Magazines, 212-649-2931 or [email protected]. The Voice of Periodical & Book Association of America, Inc. 481 Eighth Avenue, Suite 526, New York, NY 10001 the Newsstand 212-563-6502 • 212-563-4098 FAX • www.pbaa.net Industry Board of Directors Officers Chair President Since 1965 Jay Annis Will Michalopoulos Jannis Media Consultants Hearst Magazines [email protected] From the PBAA Chair [email protected] Executive Vice President Board Members Bob Bedor Welcome to the Hyatt Regency Greenwich and the Time Inc. Retail [email protected] 2016 Retail Conference. As I write this message, the David Alleger Clark Distribution Systems, Inc. Staff merger of PBAA and IPDA is pending finalization [email protected] with the state of New York. It will mean the formation Executive Director Jay Annis Richard Alleger of a new trade organization called MBR (Association Jannis Media Consultants [email protected] of Magazines and Books at Retail). This merger, [email protected] Associate Director Jose Cancio Bob Bedor which was approved by the membership of both [email protected] organizations, is just another indication of how Time Inc. Retail [email protected] General Counsel consolidation is changing the way we do business Yee Wah Chin and the necessity for all channels to work together. Allison Fleming [email protected] Hearst Magazines Certified Public Accountant More than a simple merger that was driven primarily [email protected] Peter B. Morse [email protected] John MacKethan out of financial needs, I see it as a final wake-up call Directory Listings Manager for the industry to figure out how we create excitement National Geographic [email protected] John Morthanos around the magazine category, drive consumers to the [email protected] stores and generate incremental sale. We cannot con- Bruce Sherbow Art Director Penny Publications Robert Romagnoli tinue to operate in the way we have and expect differ- [email protected] [email protected] ent results. We need to engage with our retailers to understand what motivates them and their customers. We also need all channel partners to have a stake in Just Released the game if we are to be successful. Publishers cannot PBAA’s 2016 Directory continue to burden every incremental cost to test and is available to Directory implement new ideas at retail. Everyone needs a seat advertisers and PBAA at the table and must contribute for all to be success- member companies, and ful moving into the future. I hope the formation of this for purchase by others. new organization is just the first step in helping the in- There is an Excel version, dustry meet these needs. Please consider participat- regularly updated on the ing as “all hands on deck” is the way forward. members only pages of the PBAA website: This retail conference has always been about educa- www.pbaa.net. tion and collaboration. It is the one time we have every channel participant together to discuss how we can in- fluence the single copy business. And I have always encouraged everyone to make the most of their time here. Our convention steering committee has worked extremely hard to put a conference program together that can challenge, educate, and motivate us to do whatever we can to drive our businesses in a positive direction. In that this is my last conference message as the Chairman of PBAA, I urge each of you to take re- sponsibility and work collaboratively to do what is best for the magazine category as a whole. Only through dedication and cooperation will this be possible. I wish you all much success in the future. Clockwise from top: Magazines at Retail Conference 2015, Will Michalopoulos | Chair, PBAA PBAA Canada, Annual Kick Off Party MAGAZINES AT RETAIL 5 JUNE 13 – 15, 2016 PLATINUM SPONSOR Premium Brands + Passionate Readers = Power l Retail Profi ts NOVEMBER 2015 Cheerful New Makeup Smile! Later, Gray KATE HUDSON Her Golden-Hued, Fresh, Fairy-Dusted Life Glowing Skin 23 SUPERSIMPLE HACKS NO MORE BORING HAIR Flowered Garlands and Jeweled Headbands It’s Our Happiness Issue You’re Seconds Away From a Better Mood The #1 wedding magazine JUNE/JULY 2014 R TO ENTE P A TRI WIN ITI! TAH TO 34 PAGE 2 STEAL HER STYLE! OLIVIA PALERMO Fashion’s It Girl 621 Reveals Her DETAILS Wedding Plans WE LOVE! FLOWERS, CAKES, INVITES & MORE OUR NO- REGRETS GUIDE TO WEDDING PHOTOS WAYS TO PAGE 221 SAVE $500 WITHOUT SACRIFICING A THING 2014 HONEYMOON AWARDS THE 20 MOST ROMANTIC DESTINATIONS WE’VE GOT YOUR DRESS ALL SHAPES! ALL BUDGETS! from the publisher of Vogue & Glamour ALL AMAZING! Home to many of the world’s most celebrated magazines, CONDE NAST is committed to journalistic integrity, infl uential reporting and superior design. Month a er month, we inspire, engage and activate consumers who spend $150 million annually in your stores. For more information contact Joseph Bertolino, V.P. Retail Sales, at 212.286.3849 or [email protected] Speakers and Conference Committee Members Rob Ader’s career has “Industry Action Group”, consisting Learning. Professor Baron has ap- spanned over 25 years of leaders within the industry from peared extensively in the media, in- in the CPG space with the Publishing, Wholesale Agency, cluding interviews on Good Morning companies including Consulting, National Distributor and America, ABC News 20/20, CNN, The Time Warner Retail, Industry Association fields, that are Diane Rehm Show, All Things Con- Catalina Marketing, working together to find creative and sidered, the BBC, The New York Source Interlink and positive solutions for today’s News- Times, the Wall Street Journal, The Park City Group. Rob recently joined stand Industry. And, being a board Washington Post, The Chronicle of TNG and is focusing on front end member of the CMC “The Voice of Higher Education, The New Yorker, management and other strategic Audience Development”, gives her a Fortune, and Time. merchandising opportunities. slightly different perspective on this ever-changing, dynamic, challeng- Bob Bedor has spent Richard Alleger has ing, and yet exciting industry. 31 of his 38 years in successfully and prof- Conference Committee Member the publishing indus- itably managed major try with Time Inc. He retail, advertising, mar- Naomi S. Baron is began his career in keting and product Executive Director, 1978 as the Hartford clients. He drove team Center for Teaching, Sales Representative and division success Research and Learn- for Time Distribution Services, and across North America and Europe. ing World Languages over the next several years ad- Specialties include Supply Chain man- and Cultures. Profes- vanced through a variety of execu- agement, positive and successful client sor Baron is interested in language tive management positions at TDS. and partnership management, senior and technology, reading, the relation- After a brief stint at TV Guide and executive and board level strategic ship between speech and writing, the COMAG Marketing Group, Bob re- planning, new product development history of English, and higher educa- turned to Time Inc. as the COO of and launches, contracts and pricing, tion. A former Guggenheim Fellow, Warner Publisher Services in 2001. building successful sales teams, mar- Fulbright Fellow, and Visiting Scholar In 2004 TDS and WPS merged to be- keting and sales analytics, and working at the Stanford Center for Advanced come Time/Warner Retail, now Time with editors towards executing the best Study in the Behavioral Sciences, she Inc. Retail, at which time Bob as- covers possible. He has worked with has published eight books. Always sumed the role of Executive Vice ARAmark Management Training, Mar- On: Language in an Online and Mo- President, Client Marketing and vel Comics and Rodale, Inc. Richard is bile World won the English-Speaking Business Development, a position Executive Director of PBAA. Union’s Duke of Edinburgh English that he holds today. Bob and his Conference Committee Member Language Book Award for 2008. Her family reside in Blue Bell, PA. newest book, Words Onscreen: The Conference Committee Member Anita Baldwinson Fate of Reading in a Digital World, ap- has been with TNG for peared in 2015.