Safer Internet Day 2017 Public report on campaign activities and successes March 2017 Further information on Safer Internet Day can be found at www.saferinternetday.org Safer Internet Day 2017 Public report, March 2017 Contents Introduction .............................................................................................................................. 3 Coordination and planning of Safer Internet Day 2017 ..................................................... 5 Visual identity ........................................................................................................................ 5 Date, theme, key messages and campaign collateral ................................................. 5 The Safer Internet Day website .......................................................................................... 7 Social media ......................................................................................................................... 7 Safer Internet Day – uniting stakeholders across the globe for a safer and better internet ...................................................................................................................................... 9 Safer Internet Day highlights from the Insafe network .................................................... 9 Safer Internet Day Committees across the globe ......................................................... 11 Additional countries supporting SID................................................................................. 13 Organisational and industry supporters of SID ............................................................... 13 The European Commission and Safer Internet Day .......................................................... 16 Measuring impact .................................................................................................................. 18 Social media ....................................................................................................................... 18 Twitter ............................................................................................................................... 18 Facebook ........................................................................................................................ 22 Thunderclap campaign ................................................................................................ 25 Web traffic ........................................................................................................................... 26 Media activity ..................................................................................................................... 27 Conclusions ............................................................................................................................. 29 Annex 1: Best practices of Safer Internet Centres (SICs) across Europe for Safer Internet Day 2017 .................................................................................................................................. 30 Austria .................................................................................................................................. 31 Belgium ................................................................................................................................ 32 Bulgaria ................................................................................................................................ 33 Croatia ................................................................................................................................. 34 Cyprus .................................................................................................................................. 35 Czech Republic .................................................................................................................. 36 Denmark .............................................................................................................................. 37 Estonia .................................................................................................................................. 38 Finland.................................................................................................................................. 39 Page 1 of 61 Safer Internet Day 2017 Public report, March 2017 France .................................................................................................................................. 40 Germany ............................................................................................................................. 41 Greece ................................................................................................................................ 42 Hungary ............................................................................................................................... 43 Iceland ................................................................................................................................. 44 Ireland .................................................................................................................................. 45 Italy ....................................................................................................................................... 46 Latvia.................................................................................................................................... 47 Lithuania .............................................................................................................................. 48 Luxembourg ........................................................................................................................ 49 Malta .................................................................................................................................... 50 Netherlands ......................................................................................................................... 51 Norway................................................................................................................................. 52 Poland .................................................................................................................................. 53 Portugal ............................................................................................................................... 54 Romania .............................................................................................................................. 55 Russia .................................................................................................................................... 56 Slovenia ............................................................................................................................... 57 Slovakia ................................................................................................................................ 58 Spain .................................................................................................................................... 59 United Kingdom .................................................................................................................. 60 Page 2 of 61 Safer Internet Day 2017 Public report, March 2017 Introduction The 14th annual edition of Safer Internet Day (SID) took place on Tuesday, 7 February 2017 with a campaign theme of “Be the change: Unite for a better internet”. In championing a better internet, the theme aimed to encourage people to “be the change” and make the most of the positive opportunities offered online, while giving them the resilience, skills, knowledge and support they need to navigate any online risks they may come across. Organised by the Insafe network (coordinated by European Schoolnet) and INHOPE (the International Association of Internet Hotlines), on behalf of the European Commission1, Safer Internet Day 2017 was celebrated in over 130 countries, with exciting events and activities promoting the safe and positive use of digital technology right across the globe. A few highlights from the day include: A Thunderclap campaign helped spread the better internet message on the morning of Safer Internet Day with a potential reach of close to two million people. On social media, the coordination-level profiles concluded the day with 16,000 fans on Facebook and 23,000 followers on Twitter. The #SID2017 and #SaferInternetDay hashtags trended worldwide several times during the day with in excess of 125,000 tweets and a potential 1.1 billion impressions. The day also benefited from the support of many influential organisations and individuals such as Twitter, INTERPOL, Europol, ITU, European Commission, Andrus Ansip, UNODC, Members of the European Parliament, UNICEF and Manchester United football club, to name just a few. This year’s campaign was also boosted by some great industry collaborations. Google included a Safer Internet Day promotion on a few of its market search pages, promoting the #SaferInternetDay hashtag and encouraging a Google security check- up in honour of the day. Facebook provided free ad credit to help boost SID posts. Snapchat created a special SID geofilter for its users (with a custom one for SID events in the UK and the US also) along with an original animation on its Discover channel, while Twitter helped to raise visibility of the official campaign hashtags by creating a special Safer Internet Day emoji. The