CREATIVE INDUSTRIES Brazil FILM AND TELEVISION MARKET REPORT MARKET GUIDANCE FOR CANADA’S CREATIVE EXPORTERS This report was commissioned by the Consulate General of Canada in Rio de Janeiro on behalf of the Canadian Trade Commissioner Service (TCS). The opinions expressed herein are those of the authors and do not necessarily reflect those of the Government of Canada. Table of Contents 1. Executive Summary . .5 . 2. Industry Overview . .6 . 2.1. Commercial Environment. 6 2.2. Challenges/Opportunities for Foreign Companies in Brazil . .8 . 2.3. Industry Characteristics - What Makes Businesses Fail?. 9 2.4. How Do Canadian Companies Access These Opportunities? . .9 . 3. Sectoral Breakdown: Film, Television and VoD . 11 3.1. Film Sector . .12 . 3.1.1. Market Entry Strategies . .15 . 3.1.2. Key Decision Makers, Market Agents and Stakeholders. 15 3.2. Television Sector. 16 3.2.1. Market Entry Strategies . .17 . 3.2.2. Key Decision Makers, Market Agents and Stakeholders. 18 3.2.3. Coproduction with Television channels . .18 . 3.2.4. Production service. 19 3.2.5. Branded content . 19. 3.3. Online Exhibitors/ VoD Operations. 19 4. Film and Television Project Funding . 22. 4.1. Audiovisual Sectoral Fund (FSA) (Law 11,437/06) . 22. 4.2. Financing Funds in the National Film Industry (“FUNCINEs”) – MP 2,228-1/2001 . .23 . 4.3. The Audiovisual Act (Law 8,685/93). 24 4.3.1. Article 1 . .24 . 4.3.2. Article 1-A (Sponsorship) . 24. 4.3.3. Article 3 . .25 . 4.3.4. Article 3-A. 25 4.4. Article 39, X, of MP 2,228/2001. 26 4.5. Law 8,313/91 (“Rouanet Act”) . .26 . 4.5.1. Article 18 . 27. 4.5.2. Article 26 . 27. 3 Brazil Film and Television Market Report 2018 5. Key Legal and Regulatory Concepts . 28. 5.1. Copyrights and Regulation. 28 5.2. Coproductions under the Brazil-Canada Treaty . .33 . 6. Education and Training . 34 7. Key Theatrical and Television Industry Sectoral Events . .35 . 7.1. Market Events in Brazil . .35 . 7.2. Film Markets with Brazilian Booth or Delegation. 35 7.3. TV/VoD Content Markets with Brazilian Stand or Delegation . .36 . 8. Appendix . .37 . List of Appendix Contents: . .37 . 8.1. List of Acronyms . .38 . 8.1.1. Technical terms, definitions, sectorial programs and mechanisms . 38. 8.1.2. Audiovisual sector organizations, related institutions. 38 8.1.3. Universities and technical training institutions. 39 8.2. Government organizations. 40 8.3. Semi-state organizations . 42 8.4. Private sector companies . .44 . 8.5. Key publishing and distribution companies . 48. 8.6. Studio facilities, special effects, post-production houses and laboratories . 52 8.7. Film commissions . .54 . 8.8. List of educational programs . .56 . 8.9. List of channels . .59 . 8.10. Brazil-Canada Productions . ..