ISSN-2277-5811 IJTC International Journals of Trade and Commerce International Journal of Trade and Commerce-IIARTC Volume-I | Number-I | January-June 2012 I I A R T C Indian Institute of Advanced Research in Trade and Commerce Indian Institute of Advanced Research in Trade and Commerce INTERNATIONAL JOURNAL OF TRADE AND COMMERCE-IIARTC CHIEF PATRON DR N.P.SINGH, Principal, Meerut College, Meerut, U.P. India CHIEF EDITOR DR. S.K.S. YADAV, Associate Professor, Faculty of Commerce & Business Administration, Meerut College, Meerut, U.P., India. REFEREED PANEL Prof. RADHEY SHYAM, Former Pro Vice Chancellor, Lucknow University, India Dr. K.D. GAUR, Ex Director & Consultant, I.C.S.S.R., New Delhi, India Prof. NAWAB ALI KHAN, Salman Bin Abdul Aziz University, Al-Khraj, Kingdom of Saudi Arabia Prof. K. M. PANDEY, Ex Head & Dean of Faculty of Commerce, Former Registrar, Banaras Hindu University, Varanasi, India. Prof. MOHD. ALI Ex Head, Commerce Department, Aligarh Muslim University, Aligarh, India Prof. M.B. SHUKLA, Commerce Department, Kashi Vidyapeeth, Varanasi, India Dr. N.L.SHARMA, Ex HOD & Dean of Faculty of Commerce, MJP, Rohilkhand University, Bareilly, India Prof. D.N. YADAV Department of Philosophy, PDD Gorakhpur University, Gorakhpur, India ADVISORY BOARD Prof. ABBAS J. ALI , Editor In Chief, International Journal of Commerce & Management, Indiana, USA. Prof. KAMAL NAYAN AGARWAL, Dept. of Information Systems and Decision Sciences, School of Business, Howard University, Washington- DC , U.S.A. Ms. VASSILIKI BAMIATZI, Leeds University Business School, Leeds, United Kingdom Ms. JULIETTE OVERLAND, The University of Sydney Business School, Sydney, Australia Mr. ASHOK MISHRA, Senior Research Scientist, BASF, Singapore Dr. NGBOAWAJI DANIEL NTE, Associate Professor, Novena University, Ogume, Nigeria Dr. NASSER S. AL-KAHTANI, Dean, College of Business Administration, Salman Bin Abdulaziz University, Al-Khraj, Kingdom of Saudi Arabia Dr. S . SARANGAPANI, Sr Faculty In Business Studies, Ibra College of Technology, Ibra, Sultanate of Oman IVO KUZMANOV, Beogradska, Bitola, Macedonia Prof. NAWAB ALI KHAN, Salman Bin Abdul Aziz University, Al-Kharj, Kingdom of Saudi Arabia HON’ABLE SHRI RAM NARESH YADAV, Governor of Madhya Pradesh, M.P. India HON’ABLE JUSTICE RAVINDRA SINGH YADAV, Judge, Allahabad High Court, Allahabad U.P. India HON’ABLE JUSTICE RAM SURAT SINGH, Former Judge, Allahabad High Court and Ex- Chairman Of State Obc Commission, U.P. India Prof. P.K.YADAV HOD, Department of Business Administration, Faculty of Management, MJP Rohilkhand University Bareilly, U.P. India Prof. Y.P. SINGH, Former HOD, Commerce Department, Delhi School of Economics, Delhi University, Delhi, India Prof. R D SHARMA, Dean Academic Affairs, And Dean Business Studies, University of Jammu, Jammu;Ex- Visiting Fulbright Professor of Business Administration Uri, Kingston (USA) Prof. MANIVANNAN SETHURAMAN CEO, TJPRC PVT LTD., Chennai, India Dr. D.R.DANDAPAT, Professor, Department of Commerce, University of Calcutta, Secretary, Indian Accounting Association, Research Foundation, Best Bengal, India Prof. VIJAYA LAXMI CHARI SETH, Damoderdas School of Commerce, Gujarat University, Ahmedabad, Gujrat, India Dr. PATTHIRA PHON-NGARM, Chairman of Ph.D. Program In Regional Development Strategies, Loei Rajabhat University ,Thailand Prof. P. N. MISHRA, Core Faculty Team of The National Management Programme at Management Development Institute, Gurgaon and Fellow in the Department of Economics & Accounting, University of Liverpool, Liverpool, UK. Dr. KRIPA SHANKER GUPTA, Chief Facilitator, KSG Center for Learning and Development (Ksg-Clnd), Bangalore, India Prof. PRAMOD KUMAR GUPTA , Institute of Management Studies, Devi Ahilya University, Indore, India, Dr. SAMEER PINGLE, Institute of Management, Nirma University, Ahmedabad (Gujarat), India Prof. ANUPAM BASU, IBS, Kolkata, India ISSN-2277-5811 INTERNATIONAL JOURNAL OF TRADE AND COMMERCE-IIARTC (Refereed Research Journal of Social Science & Humanities) Volume-I | Number - I |January-June 2012 Dr. S.K.S. Yadav Editor-in-Chief Associate Professor Faculty of Commerce & Business Administration Meerut College, Meerut, U.P., India (C.C.S. University, Meerut, India) INDIAN INSTITUTE OF ADVANCE RESEARCH IN TRADE AND COMMERCE (IIARTC) Faculty of Commerce & Business Administration Meerut College, Meerut, U.P., India ANUPAM MITRA, Symbiosis Institute of Business Management (SIBM), Bangalore, India Dr. MURUGESAN, Vice-Chairman of the Indian Institution of Plant Engineers, TNC, Chennai, India Prof. RAMESH CHANDRA MISHRA, Director, Institute of Professional Studies, Nainital , U.K. India Dr. MANAS PANDEY, Dean Faculty of Management Studies, VBS Purvanchal University, Jaunpur, U.P. India Dr. V.M. SAXENA, Ex-HOD Commerce Deptt, D.N. College & Hony. Secretary, Mangt. Committee, CPE, Meerut, India Dr. A.P. SINGH, Associate Professor, Department of Commerce, Meerut College, Meerut, India Dr. KANCHAN SINGH, HOD, Geography Department, Meerut College, Meerut, India. Dr. S.N.MITTAL, HOD, Ex-Dean, Ex-Convener of R.D.C., Faculty of Commerce, CCS University, Meerut, India Dr. A.B. LAL, HOD, Ex-Dean, Ex-Convener of R.D.C., Faculty oF Commerce, CCS University, Meerut, India Dr. P.K.SINGH, Associate Professor, Department of Commerce, Meerut College, Meerut, India Dr. D.R. YADAV, Associate Professor, Department of Commerce, Meerut College, Meerut India Sri RAJESH YADAV, Commissioner Food & Supply, Bareilly, U.P., India Dr. GOVIND RAM GUPTA, Principal, Vardhaman [P.G.] College, Bijnor, U.P. India Dr. MAUKAM SINGH YADAV, Principal, K.K. P G College, Etawah, U.P. India Dr. AJAB SINGH YADAV, principal, National P.G. College, Bhogaon, Distt. Mainpuri, U.P. India Dr. W.A. QUERESHI, Former Associate Professor, Dept. of Commerce, Meerut College, Meerut, India. DEPUTY CHIEF EDITOR Dr. RAJIV KUMAR,HOD, Faculty of Management Studies, Manav Rachna International University, Faridabad, India. EDITORS Dr. S.K.GUPTA, Associate Professor, Department of Commerce, Meerut College, Meerut, India Dr. RAKESH KUMAR, Associate Professor, Department of Commerce, Meerut College, Meerut, India Dr. SUBHASH CHAND, Associate Professor, Department of Chemistry, Meerut College, Meerut, India Dr. ASHOK KUMAR, Head of Mathematics Department, Meerut College, Meerut, India Dr. SANJAY KUMAR, Assist. Prof. Dept. of Defense Study, Meerut College, Meerut & Professorial Fellow India Studies Centre, Bangkok, Thailand Dr. M.P. VERMA, Assistant Professor, Law Department, Meerut College, Meerut, India Mr. DHARMENDRA YADAV, M.Sc. (Math), M.Phil., NET, JRF, Keshav Mahavidyalaya, Delhi University, Delhi, India MANAGING EDITORS Dr. ANIL YADAV, Department of Commerce, D.D.U. University, Gorakhpur, U.P., India Dr. M.K. SIRAS, Associate Professor, Department of Commerce, Meerut College, Meerut, U.P., India Dr. IJRAIL MIYA, Head of Psychology Department, Meerut College, Meerut U.P., India Dr. MRIDULA SHARMA, Associate Professor, Psychology Deptt., Meerut College, Meerut U.P., India Dr. H.P. MALONIA, Associate Professor, Dept. of Commerce, S.R.K. P.G. College, Firozabad, U.P., India Dr. NISHANT KUMAR, Assistant Professor, Department of Business Administration, University of Lucknow, India Dr. RAJIV SINGH, Assistant Professor, Department of Geography, Meerut College, Meerut India ASSISTANT EDITORS Dr. PREETY SINGH, Assistant Professor, Jagan Institute of Management Studies, Rohini, Delhi, India Dr. ANUJ KUMAR, Assistant Professor, B. L. Academy of Higher Education, Lawar, Meerut, India Dr. MEENAKSHI YADAV, Assistant Professor, Department of Chemistry, Meerut College, Meerut, India Dr. GULAB CHNDRA LALIT, Fellow, I.C.S.S.R., Political Science, C.C.U. University, Meerut, India KUMKUM CHAUDHARY, Faculty of Mangt. Studies, Sir Chotu Ram Institute of Engineering &Technology, Meerut Dr. PRABHAT KUMAR, Dr MEENAKSHI, & Ms. SHILZA, Research Fellows, Dept. of Commerce, Meerut College, Meerut, India ADMINISTRATION (HONORARY) General Manager Mr. R.D.YADAV, Ex-Senior Superintendent Engineer, ONGC, Dehradun, U.K., India Circulation Manager Dr. PRATIBHA SINGH YADAV Legal Advisors Mr. R.D. RATHORE, Advocate, Supreme Court of India Mr. HIMANSHU TYAGI, Associate Company Secretary, India Financial Advisor Mr. RAKESH GOYAL, Fellow Chartered Accountant, India Mr. RAJVEER SINGH YADAV, Ex-Principal GIC, Meerut, India EDITORIAL I feel immense pleasure in presenting the first issue of International Journal of Trade and Commerce-IIARTC - A Journal of Social Science and Humanities. The basic aim of this Journal is both to sharpen the intellectual field of research and to present fruitful and relevant material of common interest and concern. It provides a basic platform to the new, bonafide and genuine researches in the field of Commerce, Economics, Law, Management and Trade. Research Papers, Articles, Case-studies, Discussions, Opinions, Commentary, Book Reviews and Biographies of the legends of bonafide and genuine nature are given place in the journal. It was found that the researchers in the aforesaid fields were not having a suitable platform to put forward their thoughts and interact with experts in the relative fields. This Journal gives them opportunities to communicate their views to a broad listeners' group. It also throws the light on the contemporary issues of global interests. We invite theoretical and applied research papers concerning areas including global, regional, business/trade, commerce, primary and secondary market issues, business ethics,