A) Bandwagon effect The bandwagon effect is a phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases the more that they have already been adopted by others. In other words, the bandwagon effect is characterized by the probability of individual adoption increasing with respect to the proportion who have already done so.[1] As more people come to believe in something, others also "hop on the bandwagon" regardless of the underlying evidence. (Wikipedia) B) Glittering generalities A glittering generality (also called glowing generality) is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used by politicians and propagandists. (Wikipedia) C) Plain folks A plain folks argument is one in which the speaker presents him or herself as an average Joe — a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker. (Wikipedia) D) Name calling Name calling is a form of verbal abuse in which insulting or demeaning labels are directed at a person or group. This phenomenon is studied by a variety of academic disciplines from anthropology, to child psychology, to politics. It is also studied by rhetoricians, and a variety of other disciplines that study propaganda techniques and their causes and effects. The technique is most frequently employed within political discourse and school systems, in an attempt to negatively impact their opponent. (Wikipedia) E) Association fallacy An association fallacy is an informal inductive fallacy of the hasty-generalization or red-herring type and which asserts, by irrelevant association and often by appeal to emotion, that qualities of one thing are inherently qualities of another. Two types of association fallacies are sometimes referred to as guilt by association and honor by association. (Wikipedia) F) False Dilemma A false dilemma is a type of informal fallacy in which something is falsely claimed to be an "either/or" situation, when in fact there is at least one additional option. (Wikipedia) G) Argument to authority An argument from authority (argumentum ab auctoritate), also called an appeal to authority, or argumentum ad verecundiam, is a form of defeasible argument (a form of reasoning which is rationally compelling but not valid) in which a claimed authority's support is used as evidence for an argument's conclusion. It is well known as a fallacy, though it is used in a cogent form when all sides of a discussion agree on the reliability of the authority in the given context. (Wikipedia) .