Canada’s 150th Anniversary JUNE 2017 © 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. © 2017 Ipsos 0 Contents 3 2 Canada 150th 7 Methodology Canadian Progress, anniversary Culture and Identity 15 19 25 The Monarchy Attitudes and Immigration Perceptions of Racism 31 Demographics © 2017 Ipsos 1 Methodology • These are findings of an Ipsos poll conducted on behalf of Global News. • For this survey, a sample of 1,004 Canadians from the Ipsos I-Say panel was interviewed from May 19th to May 23rd, 2017. • Quotas and weighting were employed to ensure that the sample’s composition reflects the overall population according to census information. • The precision of online polls is measured using a credibility interval. In this case, the results are accurate to within +/- 3.5 percentage points, 19 times out of 20, of what the results would have been had all Canadian adults been polled. • Credibility intervals are wider among subsets of the population. © 2017 Ipsos 2 Canada’s 150th Anniversary © 2017 Ipsos 3 CANADA’S 150TH ANNIVERSARY Celebrating 150 • This summer, Canada will celebrate its 150th birthday. While half (51%) of Canadians feel there’s no better time than now to celebrate, excitement is muted compared to how Canadians felt about celebrating the 125th anniversary back in 1992 (-21 pts). Many (42%) Canadians are less excited, comprised of one in three (27%) who say it’s not important either way, and 15% say 150 years together is little cause for celebration. Nearly one in ten (8%) are unsure how they feel about celebrating Canada’s birthday. 1992 No better time than now to celebrate 51% 72% More likely to say the Not important either way 27% 6% 55+ celebrations are not important either way More likely to say there is little cause for celebration Little cause for celebration 15% 20% Unsure 8% 2% Q1. This summer, Canada will celebrate its 150th birthday. Some feel there is little cause for celebration, while others feel that there is no better time than now to unite Canadians in appreciation of their 150 years together. Which view is closet to your own? © 2017 Ipsos Base: All Respondents n=(1,004) 4 CANADA’S 150TH ANNIVERSARY Marking Canada Day • In line with the downturn in overall excitement for the 150th, fewer Canadians (30%) say they plan to mark Canada with a special activity or event that celebrates the country, compared to those celebrating the 125th anniversary in 1992 (-16 pts). Many more are unsure (30%, +26 pts), while four in ten (41%) say they do not plan on participating in any special activities (-9 pts). • Millennials, Atlantic Canadians and Ontarians are more likely to be showing their Canadian pride and participating in activities celebrating Canada’s birthday this year. %Yes 1992 AGE Unsure 18-34 35-54 55+ 46% 30% (n=251) (n=402) (n=351) C D E Yes 37%E 32%E 22% 50% 30% REGION 4% No BC AB SK/MB Ontario Quebec Atlantic (n=134) (n=110) (n=106) (n=389) (n=159) (n=106) 41% A B C D E F 30% 29% 23% 36%CE 21% 37%E Significantly Higher Q2. Do you plan on marking Canada Day this year with any kind of special activity or event which celebrates this country? © 2017 Ipsos Base: All Respondents n=(1,004) 5 CANADA’S 150TH ANNIVERSARY Government Spending on Celebrations • The Government of Canada is spending roughly $500 million to commemorate and celebrate the country’s 150th birthday. A majority of Canadians (70%) believe this amount is too much, while three in ten (29%) say it’s about the right amount to spend, and only 1% feel the budget is too little. More likely to say Too Much About Right More likely to say the the government is 70% 29% government is spending spending too much the right amount Too Little 1% 3. The Government of Canada is spending roughly $500 million to commemorate and celebrate Canada's 150th birthday. Do you © 2017 Ipsos think that this amount is ... Base: All Respondents n=(1,004) 6 Canadian Progress, Culture and Identity © 2017 Ipsos 7 CANADIAN PROGRESS, CULTURE AND IDENTITY Defining Canadian Culture • Our language and historic identity as a British colony is seen as the least important factors of our identity and what it means to be Canadians. Social services, government and tolerance are seen as being much more important. Very important Somewhat important Not very important Not at all important The type of English/French that we speak and how it is different from English/French in other countries 21% 34% 29% 16% Our history as a British colony and our membership in the Commonwealth 23% 41% 25% 11% The fact that Canada is a bilingual country 35% 35% 20% 10% Our national sporting events such as Hockey Night in Canada 31% 41% 19% 9% Our literature and cultural areas such as theatre and the arts 27% 51% 17% 5% Our climate 35% 43% 18% 3% Canada's multicultural diversity 44% 37% 13% 6% Our day to day lives...the routine things that Canadians do everyday 37% 46% 13% 3% Our tolerance for people of other faiths or ethnicities 48% 36% 10% 6% Our system of government 43% 41% 12% 4% Our social services such as Medicare 65% 27% 6%2% Q4. When you think about Canadian Culture and how we are different from other people in other countries, how important are the following to your personally in your © 2017 Ipsos 8 definition of Canadian culture or what it means to be Canadian? Base: All Respondents n=(1,004). Note: in 1989, question asked on a 3-point scale (very/somewhat/not important). 2017 data compared to 1989 ‘very important’. CANADIAN PROGRESS, CULTURE AND IDENTITY Defining Canadian Culture • Women are more likely than men to consider social services, our system of government, multicultural diversity and our Commonwealth history as important to defining Canadian culture. More Millennials see the importance of bilingualism and the type of English/French that we speak, while Baby Boomers are more likely to see social services, system of government and our day to day lives as important. Bilingualism, linguistic differences, and arts and culture tend to be seen as more important elements of defining Canadian culture in the eastern half of the country than the west. T2B - IMPORTANT GENDER AGE REGION Total Male Female 18-34 35-54 55+ BC AB SK/MB Ontario Quebec Atlantic Base: All Respondents 1004 475 529 251 402 351 134 110 106 389 159 106 A B C D E A B C D E F Our social services such as Medicare 93% 91% 95%A 87% 94%C 96%C 97% 92% 93% 92% 92% 94% Our system of government 84% 82% 87% 80% 85% 87%C 83% 88% 86% 86% 79% 87% Our tolerance for people of other faiths or 84% 79% 89% 86% 85% 82% 84% 83% 81% 84% 85% 83% ethnicities A Our day to day lives...the routine things 83% 81% 85% 78% 84% 87% 88% 77% 81% 84% 81% 87% that Canadians do everyday C B Canada's multicultural diversity 81% 76% 86%A 86% 80% 79% 78% 77% 73% 85%C 83% 79% Our literature and cultural areas such as 78% 75% 81% 81% 78% 77% 68% 73% 73% 80%A 85%ABC 80% theater and the arts Our climate 78% 77% 80% 74% 82% 78% 77% 74% 78% 81% 78% 80% Our national sporting events such as 72% 71% 73% 76% 75% 66% 63% 71% 72% 77% 69% 71% Hockey Night in Canada E E A The fact that Canada is a bilingual country 70% 67% 73% 81%DE 68% 63% 50% 59% 57% 72%ABC 87%ABCDF 69%A Our history as a British colony and our 64% 59% 68% 62% 63% 66% 63% 60% 65% 69% 54% 74% membership in the Commonwealth A E E The type of English/French that we speak and how it is different from English/French 55% 56% 55% 68%DE 51% 50% 43% 48%C 31% 59%AC 68%ABCF 52%C in other countries Significantly Higher © 2017 Ipsos Q4. When you think about Canadian Culture and how we are different from other people in other countries, how important are th e 9 following to you personally in your definition of Canadian culture or what it means to be Canadian? Base: All Respondents n=( 1,004) CANADIAN PROGRESS, CULTURE AND IDENTITY The Best • Asked to choose the best thing about Canada from the list below, nearly four in ten (39%) Canadians picked nature and landscape as the best thing about this country. One in four (23%) say it’s the people and diversity, while nearly two in ten (17%) say it’s Canadian values. Smaller numbers favour Canadian democracy (9%), the culture (6%), the cities (4%) and the cuisine (3%). More likely to say the Nature and landscape 39% 35-54 nature & landscape is the best thing Its people and diversity 23% Atlantic Canada (20%) and SK/MB (20%) more likely to believe the BC (47%) more likely to say best thing about Canada is its Its values 17% nature and landscape is the best value thing about Canada, followed by Alberta (45%), Ontario (41%), Atlantic Canada (38%), SK/MB Its democracy / form of government 9% (32%) and Quebec (30%) More likely to say Canada’s democracy is Its culture 6% 55+ the best thing about the Those born in Canada are more likely to country cite nature and landscape as the best thing about Canada than those born Its cities 4% elsewhere.