International Conference on Engineering and Business Management 2010 (EBM 2010) Chengdu, China 25 - 27 March 2011 Volume 1 of 4 Pages 1 - 740 ISBN: 978-1-61782-807-2 Printed from e-media with permission by: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 Some format issues inherent in the e-media version may also appear in this print version. Copyright© (2010) by the Scientific Research Publishing Inc. All rights reserved. Printed by Curran Associates, Inc. (2011) For permission requests, please contact the Scientific Research Publishing Inc. at the address below. Scientific Research Publishing Inc. P.O. Box 54821 Irvine, CA 92619-4821 Phone: (408) 329-4591 [email protected] Additional copies of this publication are available from: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 USA Phone: 845-758-0400 Fax: 845-758-2634 Email: [email protected] Web: www.proceedings.com Contents Volume 1 Entrepreneurship, Decision and Investment A Study of Corporate Information Disclosure in Social Responsibility Crisis Based on Subjective Game Yongsheng GE………………………………………………………………………………………………………………………(1) The Influence Degree of Management Active Behaviors on Financial Ratios Adjustment Jianguang Zhang, Valerie Zhu, Junrui Zhang, Linyan Sun, Donglin Liu…………………………………………………………(5) A Financial Warning Method for the Listed Companies of Information Industry Based on Bayesian Rough Set Zhang Hongmei, Tong Yuesong…………………………………………………………………………………………………(12) Research on relationship between top management team incentive, ownership structure and corporate technology innovation: an empirical study Zhang Ping…………………………………………………………………………………………………………………………(16) Model and Application for Evaluating the Corporate Action Efficiency Based on Grey Correlation Analysis Feng Guiping………………………………………………………………………………………………………………………(21) Research on Evaluation Index System of Professional Managers' Reputation Qiu Qian, Wang Desheng…………………………………………………………………………………………………………(27) The Comprehensive Evaluation Model of the Corporate Culture Adaptability Based on FAHP Guo Yuexian, Bai Shiqiang…………………………………………………………………………………………………………(31) Administrating Innovation of Company in China on the Basis of Informal Institutional Arrangement Cao Yu;Chen Qinghong, Lei Youxin………………………………………………………………………………………………(35) A Management Model of “Three-level Budget Targets” Based on Low-cost Strategy Luo Biao, Yu Jiejie…………………………………………………………………………………………………………………(40) The Seeking of Corporate soft power's connotation and Mechanism of Its Development Ji Guoping…………………………………………………………………………………………………………………………(44) Strategic Analysis of Synergistic Effect on M&A of DSI Company by Geely Automobile Xia Zhou, Xiuzhi Zhang……………………………………………………………………………………………………………(47) An Empirical Study on the Effects of Managerial Overconfidence on Corporate Cash Dividend Policy Zhang Xizhen……………………………………………………………………………………………………………………(53) The Research about the Employee's Job Satisfaction Xu Meihua…………………………………………………………………………………………………………………………(59) Evaluation study on the external survivable environment of SMEs of China based on FAHP Zhang Xiaomao, Zhang Qiaoyun, Li Haizhen……………………………………………………………………………………(63) China's automobile industry development strategy under the financial crisis Jinhang Pan, Jianming Bai………………………………………………………………………………………………………(68) Exploration on improvement model of the corporation strategic flexibility Tan Liwen, Kong Gang, Zhang Shengtai, Li Qian…………………………………………………………………………………(72) The Construction and Cultivation of the Core Competence Model of the Small and Medium-sized Electric Manufacturers Leng Zhihua, Liu Jinxia…………………………………………………………………………………………………………(77) The Empirical Study of Cross-Functional Knowledge Integra-tion on Performance of New Product Development Li Rongxi, Chen Li…………………………………………………………………………………………………………………(83) The cost analysis of shooting experimentation Wang Yaming, Ma Yongkai…………………………………………………………………………………………………………(87) A Demonstration Study on Executive Compensation and Ownership Diversion Chen Kaigui, Shen Weitao…………………………………………………………………………………………………………(91) The Research on the Effects of Social Capital on Diversi-fication and Capital Structure Strategy in Small and Medium-sized Enterprises Cao Bing…………………………………………………………………………………………………………………(95) Overseas listing, Liquidity and the cost of Equity Capital Haiyan Wang, Haixin Yao…………………………………………………………………………………………………………(101) A Empirical Study of the Effects of Equity Structure on Earning Quality in Electric Power Industry Peng Yanmin, LI Xuebin…………………………………………………………………………………………………………(105) The Practice of Guanxi By the Business to the Government in China Zheng Yuyao, Wang Huafeng……………………………………………………………………………………………………(111) Study on Enterprise Organizational Engineering Wenting Guo, Wenfeng Wang……………………………………………………………………………………………………(117) The Study on the Level System of Corporation Capability System and Characters Qingzhu Qi………………………………………………………………………………………………………………………(121) A Review on Evaluation Standards and Operation Methods of Government Achievement Excellence Award in Ohio State of US Xiao Yihu…………………………………………………………………………………………………………………………(125) Customer Delivered Value Model in the mobile communications industry and applied research Li Ye, Zhang Haohong……………………………………………………………………………………………………………(129) Empirical Research on Finance of the Small and Medium-sized Enterprises in Wuhu City Yao Guorong……………………………………………………………………………………………………………………(134) Relationship between Work Family Conflict and Work Performance of Macau Foreign Worker Li Ye, Zhang Haohong, Zhou Fei…………………………………………………………………………………………………(138) On Entrepreneurial Partners' Forms to Growth of an Enterprise Tong Yan, An Liren………………………………………………………………………………………………………………(142) The international comparison of the family firm succession models and its influential factors Wang Lina……………………………………………………………………………………………………………………(146) Empirical Study on the Mechanisms of Corporate Governance and Earning Management after the Non-tradable Shares Reform Zhang Bingcai, Zhou Jing………………………………………………………………………………………………………(150) Enterprise's Costs Control Under the Angle of Value Chain Management Theory Yan Liping………………………………………………………………………………………………………………………(155) Research of Industry choice in Diversified Enterprises Based on Entropy Weight and TOPSIS Zhang Yongan, Zhang Xianfeng…………………………………………………………………………………………………(159) Research on the Budget Management of Knowledge Businesses under “Speed Economy”: From “Sale Oriented” to “R&D Oriented” Yishan Qi…………………………………………………………………………………………………………………………(163) The study of gender's differences at technology acceptance in ERP implementation Qiyuan Li, Mei Wu………………………………………………………………………………………………………………(167) Political connection, diversification and firm valuation Tao Lan, Xie Huobao……………………………………………………………………………………………………………(172) Empirical Research about Factors Influencing National Defense Enterprises' Dynamic Core Competence Han Fengjing, Shi Chunsheng……………………………………………………………………………………………………(176) Study on Culture Integration in Chinese Enterprises' Cross-border Merger & Acquisition Weidong Li, Yanzhao Tang, Zhizhe Wang…………………………………………………………………………………………(180 Operations Strategy for Developing Chinese Flower Auction Markets: Results from a Comparative Analysis Qin KaiDa, Yang BaoJian………………………………………………………………………………………………………(186) The Modulator of Relationship between Leader-Member Exchange and Team Performance and Its Application Ma Shuming, Yang Ke……………………………………………………………………………………………………………(193) Empirical study on usefulness of internal control in Chi-nese listed companies Cao Jianxin, Zou Jun……………………………………………………………………………………………………………(196) Strategic orientation and market performance: 3PL user perspective Wang Xiaoyu, Liao Junfeng………………………………………………………………………………………………………(200) Can Improving Strategy Description and Stimulating Cognitive Effort Alleviate the Judgmental Bias in Performance Evaluation Wu Guocan, GongYifei……………………………………………………………………………………………………………(204) Research on Selection of Cultural Integration Mode of Cross-Border M&A for Chinese Enterprises Tang Yanzhao, Li Meiyan, Liu Juan………………………………………………………………………………………………(210) Corporate Capital Structure and Technical Efficiency Liu Jiaguo, Wei Xiaojing…………………………………………………………………………………………………………(216) Making an analysis on the mechanism of outsourcing bringing to enterprises' performance from the angle of knowledge alliance Xu Shu…………………………………………………………………………………………………………………………(221) Overview of technology innovation mode and influencing factors Zhang Qingwei……………………………………………………………………………………………………………………(224) The SMEs'Strategy Based on Game Theory and Core Competencies Li Wei, Li Yuejuan…………………………………………………………………………………………………………………(228) Study on Cash Dividends and Cash Flow Manipulation in Refinancing of China Listed Companies Huiting Guo, Junrui Zhang, Bin Li, Donglin Liu…………………………………………………………………………………(232) Comparative Study of Overseas Development Strategy between China National Petroleum Corporation (CNPC) and Chinese Petroleum Corporation (CPC) Chu Zhijun, Kong Rui……………………………………………………………………………………………………………(239) The Effect of Uncertainty Avoidance Cultural Difference on Supply Chain Management Xie Dongmei, Fan Li-li, Yi Jiabin…………………………………………………………………………………………………(244) Study on the Cultivation Way of Enterprise's Intellectual Property Capability Li Wei……………………………………………………………………………………………………………………………(248) Green Supply Chain Management Analysis -Case Study of An Electronic Manufacturer Hsiao_lin Teng, Men_Han Lee……………………………………………………………………………………………………(252) On the Design of Incentive Mechanisms for Outsourcing Risk