Partnership Brochure Join one of the fastest growing teams in the UK “The BTCC is the pinnicale of British Motor racing watched by a global audience. It’s your time to shine.” THE GOOD OLDIt’s DAYS time to join ARE the BACKfamily....... Contents 1 Welcome 4 2 Advertising 6 3 TV & Spectator Data 8 4 Advertising Space 12 5 Hospitality 14 6 Trackdays 15 7 The Calendar 16 8 Packages 18 9 Testimonials 19 “Our great championship continues to go from strength-to-strength with interest from teams, drivers, sponsors, media and fans at an all-time high. We believe that this document identifies exactly why the BTCC is ‘the only show in town.” Alan Gow BTCC Series Director 1 Welcome Tony Gilham - Team Owner “Motorsport started for me with track days in my own car 20 years ago. My instructor told me that I should pursue a career in racing. In 1999 I raced against BTCC stars of the past Matt Jackson and James Pickford. However, it wasn’t until 2005 that I could really get into motor racing due to budget restrictions. In 2005 I entered the ‘cheap as chips’ championship of MR2 racing, winning the championship at the first time of asking. For 2006 we entered the VW cup which we are still in today. We won the championship in 2007 and moved to the Porsche Carrera cup in 2008-2010. 2011 was the breakthrough, securing a deal to race in the British Touring Car Championship (BTCC). We picked up podium finishes and independent wins in 2012 which is a fantastic achievement for such a new team. However, 2013 was the year that Team HARD Racing Limited was formed. This was the year that we started fielding other drivers in our cars and not just myself. We are approaching our 6th year as a professional team and we are going from strength to strength. We have gone from running one car in 2013 to 40 cars in 2018. A small family run team is now one of the biggest in the UK. I’m still pinching myself and I can’t thank my partners enough. We use Motorsport as an activation method which is essentially an extensive and varied business hub and one of the largest networking events in the UK. We have a dedicated team that work for our partners to deliver unrivalled value for money opportunities and head up what is a unique concept. Our set up is a perfect platform for any brand and we can take the exposure and lead generation to a whole new level whilst introducing a far greater level of interaction and communication. We have one of the biggest followings in British motorsport as well the 2017 VW Cup champion joined the as a collective reach way over and team demonstrating that we are one above our nearest competitor. We offer of the most exciting teams on the grid. corporate entertainment on track in a They will be with us once again this range of race cars which again is not term. available at the same level anywhere else. That is on top of the high class Realistically, all we want to do is to of race weekend corporate hospitality keep improving. We want to win every that we also offer and manage in championship we compete in and we house. A unique concept that now have done in the Britcar, VW Cup and covers the complete motorsport British GT, yet the BTCC still eludes journey with the BTCC at the forefront. us. To win the BTCC would write our For me, there is nothing like the BTCC team in UK motorsport history. We as a fan, a driver, a team owner or a are a young team that is pushing businessman. At every level it ticks established manufacturers to the limit all the boxes. It’s a TV show with and our plan is to bring our partners some great characters which is full of along for the rise to the top of the UK’s highs and lows. The marketing of the most prestigious championship and championship is fantastic with the fan beyond! base being second to none. You won’t find another championship like it. This Thank you for taking the time to read season we will be running our four this partnership brochure. You can find Volkswagen CC’s which are proven all of our contacts details on the back machinery in the BTCC paddock. In page of this booklet.” 2018 the 2017 Clio Cup champion and 2 Advertising Media Attention This year the BTCC and its supporting most comprehensive of any motor sport series will again be shown live and free- series anywhere in the world. to-air on the UK’s largest commercial broadcaster and will remain so until The BTCC championship also continues at least 2022 after the longest ever to generate more media coverage contract was signed between Britain’s than ever before, both through the biggest motor sport series and the ITV latest media agreement with leading Network. publishing house Haymarket Consumer Media and the literally hundreds ITV has broadcast the series since 2002 of independent media outlets that – with its coverage levels increasing follow and report on the BTCC both hugely in recent years – and this latest in the UK and around the world. The contract will take the partnership into championship’s high-calibre sporting, an incredible 20th year. The BTCC professional and entertainment levels remains the only series to boast such attract major national TV, radio, extensive live free-to-air motor racing magazines, newspapers and online television coverage of every round, with media to cover the sport, which even Formula 1 moving to pay-per-view subsequently helps bring the series to TV. This high quality and dedicated many more millions globally. coverage provided by ITV is one of the On top of this massive marketing We pride ourselves on giving exposure, partners get up close excellent value for money with and behind the scenes of the racing maximum exposure for our drivers and team. We have partners. We realise that without very professional our partners we simply would not be hospitality units as here. seen in section 5. The team has fans from all over Partners get the world who often message us invited on after watching BTCC in their home to the grid country. This is a truly global sport. before each race. The team have expansive social Savour media channels which are unique the tension to the rest of the grid who fail to and interact with partners and fans alike. atmosphere We have a combined following of moments 20,000 followers across our Twitter, before a race, Facebook and Instagram channels. wave at the TV Now whilst this isn’t the biggest, cameras, get your it’s been growing at over 20% per picture taken with month throughout the 2018 season. one of our grid girls. We are a team on the rise. With huge multinational companies involved, the BTCC opens lots of business to business opportunities. 3 TV & Spectator Data UK TELEVISION UK TV AIRTIME BREAKDOWNS As television audiences move towards 10x Live Programmes hours consuming content in different ways, via 72:25 online streaming and on-demand services, the presence of the ITV Hub and itv.com/ btcc is an ever-increasing one. Supporters 10x Live Programmes 72:25hours can watch anywhere, on any device and at any time. Furthermore, from 2019, the BTCC is set to be the only major motor TOTAL ITV LIVE sport championship to be screened live on BROADCAST HOURS free-to-air TV in the UK. 144:50 10x Highlights programmes 30:00hours (totalling 3 hrs per event including repeats) TOTAL UK TV AUDIENCE 10x Highlights programmes 30:00hours UK TV AUDIENCE (MILLIONS) (totalling 3 hrs per event including repeats) 10x Highlights programmes 12:30hours 19.4 (totalling 1.25 hours each event) *Cumulative sustained audience viewer hours, 10x Highlights programmes 12:30hours weighted according to programme duration (totalling 1.25 hours each event) UK TV AIRTIME 10x & Season highlights 04:00hours TOTAL NUMBER OF HOURS OF ITV TOTAL ITV COVERAGE IN 2017 233:50 HIGHLIGHTS HOURS 89 ITV SPORT FIGURES TOTAL ITV LIVE ITV SPORT & HIGHLIGHTS HOURS Website 31,531,729 233:50 Unique annual vistors The above does not include the ‘plus one hour’ re-broadcast channels (ie. ITV4+1 & ITV1+1) which would add another 117.15 hours onto the total number of hours of ITV coverage. • All TV data sourced from IFM Sports Marketing Surveys Ltd BTCC Twitter BTCC FACEBOOK FOLLOWERS LIKES 66,000 165,000 2016 2016 2015 2015 2014 2014 2013 2013 2012 2012 0 50,000 100,000 150,000 200,000 0 20,000 40,000 60,000 80,000 The championship, its drivers and teams and of course the fans take to Twitter to discuss everything BTCC. It’s a hub for anyone wanting MONTHLY to get involved in the discussion and keep their IMPRESSIONS finger on the pulse. #BTCC can often be found among the UK’s national trends. twitter.com/DunlopBTCC 11,315,505 WWW.BTCC.NET The official BTCC Facebook page continues to grow with 25,000 more fans joining the UNIQUE community over the last year. Monthly total MONTHLY impressions VISITORS – the number of times any content associated 204,000 with the page is seen – exceeds 10 million a month. It’s one of our 2015 most valuable assets in reaching our fans and our engagement figures rival anybody’s. 2014 facebook.com/OfficialBTCC 2013 NTERNATIONAL TELEVISON 2012 countries with 52 minute highlights per round.