SHARING IS CONTAGIOUS THIS INFOGRAPHIC CHARTS THE RISE OF COLLABORATIVE CONSUMPTION: THE RAPID EXPLOSION IN TRADITIONAL SHARING, BARTERING, LENDING, TRADING, RENTING, GIFTING, AND SWAPPING REDEFINED THROUGH TECHNOLOGY AND PEER COMMUNITIES. WWW.COLLABORATIVECONSUMPTION.COM 1960-2010 PEER-TO-PEER PRODUCT SHARING STARTS TO RELAYRIDES / WHIPCAR / MU DRIVE MY CAR RENTALS / WHEELS B-CYCLE / MELBOURNE BIKE SHARE THREDUP/ 99 DRESSES / OPENSPOT / PRIMOSPOT THING LOOP / SNAPGOODS YES-SECURE / IGRIN BECOME MAINSTREAM AND HYPER-LOCAL 2010 STICKY BITS / ITIZEN BLOCKCHALK ZIBIGO / RIDEPENGUIN / CAB CORNER NICE RIDE / BIXI (LONDON) / ECOBICI SHARE ZEN / CROWDRENT COZYBUG SWAPBOOKS SHARED EARTH / URBAN GARDEN SHARE NEIGHBORGOODS / TRADESCHOOL PAYPAL 2.0 / PEEPEX/ OURGOODS 1.96 BN ELINOR OSTROM WINS NOBEL PRIZE FOR ECONOMICS HOURCAR / WHIZZ CAR CARSHARE HFX / CONNECT HIRE THINGS / SMARTYRENTS / SWAPITBABY / SWAPSTER / SWAPCOVE / FIRST TO WIN WITH A THEORY IN THE EFFICIENCY OF COMMONS-BASED SOCIETIES 2009 FOURSQUARE U-CARSHARE / WECAR / CAR2GO BIXI / DUBLIN BIKES / VILLO WEAR TODAY, GONE TOMORROW REUSEITNETWORK TOYSWAP / THREDSWAP CRASHPADDER / ISTOPOVEROFFICE SHARE SOME SUGAR VENMO / TINY / QUIDS / KROONOS 1.8 BN ACCESS IS THE NEW OWNERSHIP GREAT FINANCIAL CRASH SHOCKS CONSUMER BEHAVIORS RENTALIC / BABYPLAYS / AIRBNB / LAUNCHPAD / SPAREGROUND / PRESIDENT OBAMA (MYBO.COM) PROVES THE POWER OF MASS COLLABORATION 2008 CONNECT / CITYWHEELS / MINT HZ BIKE / VEL'OH / BIKE ONE LUCKYDUCK / DRESSEDUP KASHLESS DIGNSWAP / SWAPACE LANDSHARE / ROOMORAMA WECOMMUNE / ECOMODO / SHAREHOOD BANK OF HAPPINESS 1.5 BN SMART PHONES & APPS COME OF AGE RENTOID / RENTCHARLIE / WE ENTER THE PERIOD OF SHARING ANYTIME, ANYWHERE 2007 TUMBLR GOWALLA / EVERYBLOCK GOLOCO / CITYHOP / ORIX AUTO VÉLIB' / BICING / SEVICI SOLARCITY / ZILOK SCOODI STOREATMYHOUSE VEN / DIVVY 1.3 BN PEER-TO-PEER COLLABORATIVE SITES GLOBALLY MUSHROOM FACEBOOK (CORPORATE NETWORKS) CITIZEN SPACE / TECHSHOP / SOCIAL MEDIA TOOLS START TO BECOME A PART OF 'REAL' LIFE 2006 SLIDESHARE TWITTER STREETCAR / FLEXICAR / ZIMRIDE USEDCARDBOARDBOXES / GIGOIT BOOKMOOCH PARKATMYHOUSE LENDING CLUB / PROSPER 1.1 BN 2005 YOUTUBE LOOPT GOGET VELO'V SWAPBABYGOODS CO-WORKING NEIGHBORROW ZOPA BAG BORROW OR STEAL / SWAPTREE / PAPERBACKSWAP / 2004 DIG / FLICKR / VIMEO / YELP LINKEDIN / FACEBOOK GREENWHEELS FROMBAGSTORICHES CLOTHING EXCHANGE THE LINE BETWEEN WHAT IS PUBLIC & PRIVATE, REAL WORLD & VIRTUAL BEGINS TO BLUR 2003 SKYPE D.E.L.I.C.I.O.U.S / WORDPRESS MYSPACE / SECOND LIFE CALL A BIKE (BERLIN) FREECYCLE ZUNAFISH / SWAPAGIFT 682 MM COUCHSURFING / THE HUB 2002 FOTOLOG FRIENDSTER NURIDE / I-GO CAR SHARING HUB CULTURE WIKIPEDIA / CREATIVE COMMONS BELIEF IN THE COMMONS MAKES A COMEBACK 2001 STUMBLE UPON / BIT TORRENT MEETUP / RYZE 513 MM 2000 MIGENTE / DODGEBALL ZIPCAR / VRTUCAR / FLEXCAR CALL A BIKE / CITY RADER GUMTREE TECHNOLOGY ENABLES PEER-TO-PEER SHARING & CULTURE OF DEMATERIALIZATION 1999 NAPSTER LIVEJOURNAL / CYWORLD 248 MM 1998 CARE2 CAR SHARING PORTLAND / AUTOSHARE PAYPAL EARLY FORMS OF COLLABORATIVE CONSUMPTION START APPEARING DISRUPTING MODELS OF OWNERSHIP AND REINVENTING TRADITIONAL RENTING EXPERIENCES 1997 SIX DEGREES / ASIAN AVENUE MOBILITY 70 MM 1996 GOOGLE / MAPQUEST STAJL PLEJS BIKEABOUT WEB BECOMES SEARCHABLE & SOCIABLE TRUST BETWEEN STRANGERS BUILDS VIRTUALLY 1995 WIKIWIKIWEB MATCH / CLASSMATES BYCYKLEN EBAY / CRAIGSLIST FUREAI KIPPU 16 MM 1994 COMMUNAUTO 1993 GLOBAL EMAIL 1992 ERWISE 1991 LINUX EUROPEAN CAR SHARING WORLD WIDE WEB / ARCHIE 1990 BARTERCARD 1988 STATTAUTO 1985 INTERNET / WELL / GNU WEB STARTS TO BECOME ORGANIZED (WE CAN CONNECT WITH EACH OTHER) 1980 USENET TIME BANKING 1974 WITKARS YELLOW BICYCLES 1965 1960 ARPANET / NLS WHITE BICYCLES SOCIAL PERSON-TO-PERSON PERSON-TO-PERSON CAR, RIDE & BIKE RENTAL REUSE SWAP TRADING PERSON-TO-PERSON PERSON-TO-PERSON PERSON-TO-PERSON INTERNET USERS HALLMARKS IN CONSUMPTION BEHAVIOURS TECHNOLOGIES RESOURCE SHARING SOCIAL NETWORKS TAXI SHARING SHARING SYSTEMS MARKETPLACES MARKETPLACES SPACE SHARING NEIGHBORHOOD SHARING BANKING WORLDWIDE DIGITAL SHARING PRODUCT SERVICE SYSTEM REDISTRIBUTION MARKETS COLLABORATIVE LIFESTYLES THIS GRAPH REPRESENTS JUST A FEW EXAMPLES OF COLLABORATIVE CONSUMPTION SHARING IS CONTAGIOUS THIS INFOGRAPHIC CHARTS THE RISE OF COLLABORATIVE CONSUMPTION: THE RAPID EXPLOSION IN TRADITIONAL SHARING, BARTERING, LENDING, TRADING, RENTING, GIFTING, AND SWAPPING REDEFINED THROUGH TECHNOLOGY AND PEER COMMUNITIES. WWW.COLLABORATIVECONSUMPTION.COM 1960-2010 KEY ARPANET WIKIWIKIWEB ADVANCED RESEARCH PROJECTS AGENCY NETWORK - PREDECESSOR OF THE CONTEMPORARY GLOBAL INTERNET FIRST USER-EDITED “WIKI”; A MANUAL ON THE INTERNET; SHOWS HOW POWERFUL RESOURCES CAN BE BUILT AND UPDATED IN A COLLABORATIVE WAYS NLS "ON-LINE SYSTEM" - SART OF THE INTERACTION BETWEEN MULTIPLE USERS AND COMPUTERS GOOGLE NEXT GENERATION OF WEB PAGES BECOME SEARCHABLE AND HIGHLY ORGANIZED USENET EARLY INTERNET DISCUSSION SYSTEM AND PRE-CURSOR TO BULLETIN BOARDS (BBS) MAPQUEST EARLY ETXAMPLE OF A SHARED ONLINE TOOL MAKING AN OWNED PHYSICAL OBJECT OBSOLETE INTERNET ARPANET RENAMED SKYPE VOICE-OVER IP ENABLING FREE CALLS OVER THE INTERNET. PROVED HOW QUICKLY PEOPLE WILL MASS ADOPT WELL NEW TECHNOLOGY & CHANGE EVERYDAY BEHAVIOURS “WHOLE EARTH 'LECTRONIC LINK" - COMMUNITY OF USERS LINKED BY ONLINE DISCUSSION BBS STICKY BITS GNU BARCODES YOU CAN ATTACH TO OBJECTS THAT TRIGGER AUDIO, VIDEO, PHOTO, & TEXT MESSAGES WHEN PRE-CURSOR TO THE COLLABORATIVE OPEN SOURCE SOFTWARE MOVEMENT SCANNED. ANOTHER STEP TOWARDS BRINGING THE PHYSICAL AND DIGITAL SHARING WORLDS TOGETHER ARCHIE ITIZEN FIRST INTERNET “SEARCH ENGINE" TRACKIT TAGS PROVIDE A WAY TO TELL, SHARE, AND FOLLOW THE “LIFE STORIES” OF SHARED OBJECTS WORLWIDE WEB WWW BROWSER THAT ENABLES PEOPLE TO VIEW PAGES CONTAINING TEXT, IMAGES, VIDEOS & OTHER MULTIMEDIA, & NAVIGATE BETWEEN PAGES USING ‘HYPERLINKS’ ERWISE KICK-STARTED GRAPHICAL BROWSER REVOLUTION THAT MADE THE WEB MUCH EASIER TO USE GLOBAL EMAIL LARGE NETWORK SERVICE PROVIDERS START TO CONNECT PROPRIETARY EMAIL SYSTEMS TO THE INTERNET LINUX WORDPRESS OPEN SOURCE SOFTWARE DEVELOPED BY MASS ONLINE COLLABORATION OPEN-SOURCE CMS AND BLOG PLATFORM. EXPONENTIALLY INCREASES NUMBER OF PEOPLE SHARING THOUGHTS & CONTENT ON A REGULAR BASIS NAPSTER INTERNET CHANGED THE EXPERIENCE OF SHARING MUSIC FROM SHARING A GOOD (E.G. A TAPE) DIGG TO EASILY SHARING INFORMATION P2P SOCIAL NEWS WEBSITE DRIVEN BY COMMUNITY VOTING WIKIPEDIA FLICKR COLLABORATIVE ONLINE ENCYCLOPAEDIA EDITED BY THE INTERNET COMMUNITY SHARED PHOTO LIBRARY CREATIVE COMMONS VIMEO FREE LEGAL LICENSES REVOLUTIONIZES THE LEGAL ASPECTS OF DIGITAL SHARING VIDEO-CENTRIC SNS STUMBLE UPON YELP COMMUNITY PLATFORM FOR USERS TO RATE WEB CONTENT - START OF PEOPLE USING SNS TO LOCAL 'CROWDSOURCED' REVIEW PLATFORM MAKE PERSONALIZED RECOMMENDATIONS TO PEERS YOUTUBE BIT TORRENT VIDEO-SHARING COMMUNITY P2P FILE-SHARING PLATFORM; EXPONENTIALLY INCREASES THE AMOUNT OF DIGITAL CONTENT THAT COULD BE EASILY SHARED SLIDESHARE A COMMUNITY FOR SHARING PRESENTATIONS (POWERPOINT MEETS YOUTUBE). PART OF THE SHIFT FOTOLOG OF ‘PROPRIETARY KNOWLEDGE” BECOMING PART OF THE PUBLIC COMMONS USERS SHARING PICTURES THROUGH PHOTO DIARIES OR BLOGS, SHOWING HOW PEOPLE WILL RECORD AND SHARE PERSONAL MOMENTS IN LIFE TUMBLR EASY AND CUSTOMIZABLE BLOGGING PLATFORM. MADE IT EASY FOR ANYONE TO SHARE D.E.L.IC.I.O.U.S PHOTOS, VIDEO, LINKS, MUSIC ETC. PUBLIC SOCIAL BOOKMARKING PLATFORM OF WEB PAGES & PART OF THE RISING WAVE OF CONTRIBUTING TO A SHARED COMMONS OF KNOWLEDGE MATCH MIGENTE LOOPT ONLINE DATING PLATFORM ETHNIC-NICHE SNS SHOWS HOW PEOPLE LIKE TO USE HERITAGE AS A CONNECTOR & MEET GEO-SOCIAL NETWORKING PLATFORM THAT SHOWS USERS WHERE FRIENDS ARE LOCATED ON COMMON GROUND AND WHAT THEY ARE DOING VIA MAPS ON THEIR MOBILE PHONES CLASSMATES PRE-CURSOR TO OTHER FRIEND-BASED SNS PLATFORMS WHERE USERS EXPERIENCE THE POWER OF RECONNECTIONS RYZE FACEBOOK (CORPORATE NETWORKS) LINKS PROFESSIONALS, PARTICULARLY NEW ENTREPRENEURS STAJL PLEJS TWITTER EUROPE’S FIRST DIGITAL COMMUNITY FOR USERS TO CREATE PROFILES MEETUP ‘MICROBLOGGING’ PLATFORM ENABLING 'TWEETS'. SHARING THOUGHTS, LINKS, AND IDEAS FACILITATES OFFLINE GROUP MEETINGS. EARLY EXAMPLE OF “USING THE INTERNET TO GET OFF THE INTERNET” BECOMES A MINUTE-BY-MINUTE REAL TIME ACTIVITY SIX DEGREES “WEB OF CONTACTS” THAT ALLOWS USERS TO MEET PEOPLE THEY DON’T KNOW THROUGH THE PEOPLE THEY DO KNOW FRIENDSTER GOWALLA PRE-CURSOR TO FACEBOOK, MYSPACE - MAKING IT EASY TO SHARE ONLINE CONTENT WITH FRIENDS LOCATION-BASED SOCIAL NETWORKING PLATFORM ASIAN AVENUE AND MEET NEW PEOPLE FOCUSED ON THE ASIAN-AMERICAN COMMUNITY ALLOWING USERS TO CREATE PERSONAL AND PROFESSIONAL PROFILES EVERYBLOCK MYSPACE A 'MICRO-LOCAL’ NEWS FEED AGGREGATOR FOR NEIGHBORHOOD BLOCKS. PART OF THE RISE CARE2 FOR FRIENDS AND CLASSMATES. START OF MAINSTREAM USE OF SNS TO MAINTAIN OFFLINE IN VALUING OUR LOCAL COMMUNITIES CONNECTS ACTIVISTS AROUND THE WORLD TO COLLABORATE ON ISSUES THEY CARE ABOUT RELATIONSHIPS AND MAKE NEW ONLINE CONNECTIONS FOURSQUARE LIVEJOURNAL SECONDLIFE LOCATION-BASED SOCIAL NETWORKING PLATFORM AN ONLINE DIARY FOR USERS TO SELF-CHRONICLE THROUGH A DIGITAL BLOG A VIRTUAL WORLD WHERE USERS INTERACT THROUGH AVATARS BLOCKCHALK CYWORLD FACEBOOK NEIGHBORHOOD MESSAGING NETWORK TAPPED INTO THE POWER OF AVATARS CALLED “MINIME’S” & ENABLED TRADING OF ‘VIRTUAL GOODS’ INITALLY JUST FOR UNIVERSITY CLASSMATES. SHARING THOUGHTS, PHOTOS, KNOWLEDGE BECOMES A DAILY ACTIVITY DODGEBALL EARLY LOCATION-BASED SOCIAL PLATFORM THAT ENABLES YOU TO SMS YOUR FRIENDS TO LET THEM