LED BY INNOVATION 4 DRIVEN BY COMMITMENT 54 Daimler: Pioneering Innovations BharatBenz Universe Daimler: For all who keep the world moving Bringing trucks to where you are ProServ GUIDED BY UNDERSTANDING 10 Genuine Parts BharatBenz Financial Relevant insights and rigorous analysis BharatBenz Power Pack Insurance Dieselaabh STEERED TOWARDS EXCELLENCE 16 BharatBenz Excellenz 7 years, 1 lakh vehicles on road. Truckonnect BharatBenz Exchange FORWARD WITH BSVI 20 Committed to you at all times Performance through pedigree CONTENTS PROFIT TECHNOLOGY+ 27 The pillars of Profit Technology+ Class-leading benefits that empower your business AHEAD WITH BEST-IN-CLASS FEATURES 30 The engine for every need Higher fuel efficiency Low maintenance Unmatched reliability Unparalleled safety Stunning aesthetics Better driving comfort Comprehensive selection of class-leading models LED BY INNOVATION 4 5 A tradition of innovation 1896 By combining a cab-over-engine and a cart, Gottlieb Daimler introduces spanning over 130 years the world’s first motorised truck. Well over a century ago, when Numerous patents in automotive The pioneers 1954 horse-drawn modes of transport were performance, safety and eco-friendly Daimler introduces the of motoring first truck in India. the only known ways of mobility in the innovations, some of which are world, Gottlieb Daimler and Carl Benz milestones in the history of the came up with a revolutionary idea: truck, are eloquent testimonies to motorised movement. our commitment towards redefining Daimler: 1923 mobility for the world. Introduction of the first By combining an engine with Pioneering diesel-engined trucks. a cab-over-chassis structure, they Global leadership and a rich reservoir Carl Benz Innovations invented the first truck. Beginning in of local insights are a natural outcome 1886, Daimler gave the world the first of our zeal for innovation. The creation car, the first truck and the first bus in of new markets and opportunities is 1954 quick succession. the result of the value we place on Mercedes-Benz launches excellence, the strong belief in our the LG 6600 for military use. At Daimler, excellence is the driving brands and our constant endeavour Gottlieb Daimler 1932 force behind our history of innovation to provide only the very best. Daimler-Benz launches the Lo 2000 that continues into the 21st century. (2 tonnes), the world’s first Our designers and engineers have series-production light truck, at the Geneva Motor Show. ensured that we remain at the forefront of the trucking industry. 6 7 Daimler: For all who keep the world moving Trucks for Europe/Latin America Trucks for Asia Trucks for North America Trucks for North America Trucks for India Tailor-made solutions for the As one of the leading State-of-the-art technology, Western Star is the premium BharatBenz is the youngest medium-duty and heavy-duty manufacturers of commercial superb efficiency and manufacturer in North America member of the Daimler truck segments. vehicles in Asia, Mitsubishi optimum safety. for heavy-duty trucks for commercial vehicle family. Fuso Truck and Bus Corporation special-purpose and The brand was developed produces light, medium and long-distance haulage. specifically for the heavy-duty trucks. Indian market. Food, clothing, furniture, building materials brands, they all have one thing in common: Leadership – these and numerous other items are we build trucks you can trust. We have transported by truck from point A to point B vehicles to suit every purpose, with a product through diverse each and every day. As the largest range that includes light, medium and manufacturer of trucks over six tons, we have heavy-duty trucks for long-haul, short-radius brands a global footprint and build the right trucks distribution and construction site operations. to meet the needs of each specific market. The portfolio is rounded off with a range Our international family is made up of of special-purpose vehicles, including for six brands. Whether the truck is from our municipal operations. Mercedes-Benz, Freightliner, FUSO, Western Star, BharatBenz or Thomas Built Buses 8 9 GUIDED BY UNDERSTANDING 10 11 Relevant insights and rigorous analysis A deep understanding of Indian conditions As India’s skyline soars through the clouds and modern growth, logistics will be at the centre of India’s progress. roads uncoil swiftly over its vast vistas, its steady growth Yet, as a professional in the logistics business, you has made it an attractive opportunity. At Daimler, we have still face several challenges. Whether you are a mining approached our Indian journey with a spirit of discovery contractor in the forested heartland, an entrepreneur and an eye for detail - with a crystal-clear focus on the working out of a bustling city, or a transporter Indian customer and his needs, and on the Indian market bringing perishable farm produce to emerging towns, and its conditions; all with our customary thoroughness. you could certainly derive an advantage from trucks that As every industry in India moves to the next level of help you meet the rising demands of your customers and 12 13 ensure timely deliveries at competitive prices. Margins are You need to strengthen your reputation for reliability with always under pressure due to relentless competition, modern vehicles that will deliver more, deliver faster and deliver ever-increasing fuel prices and recurring fleet maintenance cheaper, while conquering the challenges of the Indian terrain. costs. Powerful trucks designed for frugal fuel consumption At Daimler, we understand that it is not enough to just stay on and faster turnaround times will boost your profits. the road; it is important to stay ahead. Then there is the opportunity cost of needless downtime. Ensuring delivery despite poor roads, treacherous terrains and inclement weather, through trucks that give you trouble-free performance, is critical for you to gain the trust of your clients. 14 15 STEERED TOWARDS EXCELLENCE 16 17 MDT - Made for More New Axle Load Launch 6 Year Warranty 2019 200th Touchpoint First Genuine Parts Outlet New Generation MDT All New HDT Range 2016 100th Touchpoint 2017 High Five Yatra 50K Sales Kilometer Millionaire BharatKaBenz Yatra 2018 CV Manufacturer of the Year 2015 Start of More than 1 lakh vehicles on road. Bus Sales In less than 7 years of our journey. Tractor Trailers & 2014 Construction and Mining Launch MDT Launch 2013 50th Touchpoint Market Launch 2012 Power Yatra 18 19 At BharatBenz, we believe in taking responsibility. Of not only our customers, products, employees, community or nation… but of the environment as well. Hence, the new BSVI emission norms, FORWARD for us, came as a welcome step in the right direction. And being already aligned with the Euro VI emission standards, we were excited WITH BSVI to push our boundaries further and explore the possibilities on offer. So, we left no stones unturned in making sure that our BSVI trucks not only aid the environment, but also inspire a whole new generation that is taking this big leap into the future. 20 21 Performance Globally through pedigree proven platforms For the rest of the nation, the transition to BSVI emission norms BharatBenz trucks draw their pedigree from these proven platforms, may seem like entering a whole new realm of operations, and are specially designed and built for India, bringing to the fore by taking unprecedented steps and employing major overhauls the highest levels of technological advancement, efficiency and to their products. But for us at BharatBenz, it was just about reliability, while at the same time playing a relevant part in building taking advantage of our global heritage. a healthier environment. Having many years of superlative experience in Euro VI technology, Daimler’s BSVI equivalent products have been available in more than 40 countries since 2010. With more than 1.4 million trucks and buses plying on the road, globally. 1.4 million+ Daimler trucks and buses on road 40+ countries with BSVI - equivalent norms More than 9 years of solid experience in BSVI technology 22 23 Class-leading benefits that empower your business We understand how much your business for the Indian environment and in means to you and the lengths to which complete harmony with it. The truck you go, to shape your business into its designs are based on meticulous research most optimal, productive form. done on road-load data patterns across the country and have been tested on Which is exactly why we offer you our various terrains. Its superior pulling power line-up of world-class commercial and gradeability will make each trip in vehicles, built for India, that do not a mining operation faster and easier. compromise on performance and Its unmatched fuel-efficiency will make provides superior value for money. intercity trips more profitable. The low Our remarkable portfolio of trucks maintenance and longer service intervals includes Medium Duty Trucks make it a perfect asset for operating in (9-14.5 tonnes), Heavy Duty Haulage remote locations, and lead to an increased (16-42 tonnes), Tippers (12-31 tonnes) vehicle uptime. and Tractors (40-55 tonnes). Designed to give you more of everything, Every truck that rolls out of BharatBenz a BharatBenz is the perfect partner for your is a marvel of engineering excellence, business to soar. And achieve greatness. a product of the Indian environment, 24 TOWARDS The Pillars of GREATNESS WITH Class-leading trucks specially built for India with With Profit Technology+, BharatBenz is all set to leap into a new era. An era of best-in-class productivity. Of higher efficiency. Of better safety. And most importantly, of a greater respect for the environment. With BharatBenz, step towards the future. Reliability Towards greatness. Connectivity Fuel Efficiency Fuel Safety & Comfort Maintenance Cost BSVI - Emission Compliance BharatBenz Brand 28 29 AHEAD WITH BEST-IN-CLASS FEATURES 30 31 Powerful, reliable, economical – that’s what a modern day trucker looks for, from an engine.