ME IJMEE Vol. 12 No. 2 THE NEWS MAGAZINE OF THE MEDIA January 14, 2002 $3.95 MARKET INDICATORS Scooby Doo to Sleuth Again NAWIMAL TV: ACTIJE Athed sers in seal New version of classic cartoon series will lead Kids' WB's fall schedule PAGE 4 catec xies have freed up Insley for Janiary scEtt, including aged goods. teleccm CHILDREN'S TV and onie studios Nets are reportedly gettng PBS Growing rats above upfront. NET CABLE: SLOW Kids Audience Sa as axecs report that firE.:-qoarter scatta- Ratings expand, but ad- mc ieis tricklinc in, vertisers can't cash in bu- of the last min Ile in mc31cases. Autos are PAGE 4 spend ng, as are movie stt.dios in advance of Hciyrood awards. NETWORK TV SPIT -V: WEAK ABC's Lyne Steve Bornstein Ja-uvy is slower :han us _ al, with stations had it easy when repot ng minimal activ- Eyes Changes he ran ESPN. Now ity a -I wide-open highl, negotiable nven- New prime -time chief he's got to make the torr. Political ad dollars vows to take some risks ABC Family cable are expected to start rant in March. PAGE 5 nelii r_II a profitable in Disney's RPM lk MIXED HISPANIC TV Dricin by auto dealers, TV roster. local activity is pacing slid,* ahead of last Movies to Star no layup year. The retail categ)- ( LARSON ry remains spotty at Page 18 bast Sates are nego- For TeleFutura tiable as station clus- te-s rice for shar3. American !aims, original M:st 3uys are pined series highlight new net closz to airdates PAGE 6 M:411ZINES: WAIMING BE arV advertisiii in Mediaweek Magazine first loader is hding itE mil against last !Monitor PAGE 23 year in fashion Er d women's titles, az mar- kEterr. expect sales cf itexpansive cosTetiG gcDlE to grow daspite I I311 the tight economy. 0 899 2 ii HE'S THE STRONGESTMAN ON THE INTERNET. LET HIS MUSCLE WORKFOR YOU. Advertising with Jeeves puts the power of the Web's #1 ranked search engine brand to work for you. That strength puts your message in the right place, at the right time, in front of the right people. Ask Jeeves' unique and targeted ad products break through the online clutter and delivera result 6 times higher than the industry average for traditional ads. But that's what you'd expect fromsomeone as mighty as Jeeves. To meet your sales goals, call 1 877 4 JEEVES or contact us at [email protected] How can I reach millions of people at the moment they're most interested in my product? *NPD Nirve 4 study, March 2001 © 2001 Asks Inc. All rights reserved Laura K. Jones JAN 2 4 200'i Schultz Is Out as Initiative Chairman which closed in mid -September. Total magazine revenue in Lou Schultz, chairman/CEO of Initiative Media Worldwide, was 2001 fell 4.9 percent, to $16.2 billion, according to the Publish- asked to step down last week after two years running Interpub- ers Information Bureau, and ad pages tumbled 11.7 percent, to lic Group of Cos.' global media network. No replacement was 237,613. The biggest ad -category decline in revenue: technolo- named. Schultz is expected to remain with IPG in a still -undeter- gy, which dropped 28.8 percent. mined role. Initiative this month lost its flagship client, the Walt Disney Co., to Starcom in a $500 million media consolidation. NAB, CEA Select Markets for DTV Effort The National Association of Broadcasters and the Consumer Sepp Steps Up to Publisher at Fast Co. Electronics Association will kick off a promotional campaign at Linda Sepp has been promoted from associate publisher of G+J the end of January aimed at increasing consumer awareness USA's Fast Company to publisher, replacing Gary Mirkin, who of digital TV. The effort will run in Indianapolis; Portland, Ore.; exited after a little more than a year with the magazine. Sepp, and Houston, with Washington, D.C., slated for later this year. who helped launched Fast Company in 1995, is the third pub- A total of 229 TV stations in 80 markets are now broadcasting lisher for the title since G+J acquired it in December 2000. Fast digital signals. Company struggled in 2001 with the challenging ad market, sliding 53.6 percent, to 987 ad CNN/SI to Shut Down for NBA Net pages, according to the Mediaweek Monitor. AOL Time Warner will shut down its CNN/SI cable network upon finalizing a 50-50 partnership with NBC & Co. Double Olympics Hours the National Basketball Assn. on a new cable net- NBC, MSNBC and CNBC plan to air 375.5 hours work featuring NBA games. Management has of coverage from the Salt Lake City Olympics for offered to let the 190 CNN/SI employees apply 17 days beginning Feb. 8, more than double the for positions at the planned new AOL Sports Net- 179 broadcast hours that aired on CBS and TNT work or accept severance packages. The NBA's from the Winter Games in Nagano, Japan, in current deals with NBC and TNT and TBS ends in 1998. NBC will air 168.5 hours, including 110.5 June. A new deal with AOL Time Warner and Walt hours of live coverage. The two cable networks Disney Co. had not been signed as of press time will air 207 total hours, of which 131 will be live. last week. ABC Says YES to Begging Sports Addenda: UPN president Dean Valentine offi- The Yankee Entertainment and Sports (YES) Net- cially left the company last Friday...CBS Television work has tapped ABC's New Media Sales unit, a president Leslie Moonves said the network will division of ABC National Television Sales, as its not follow NBC in accepting liquor ads...Michael Newsweek editor Mark exclusive sales representative. The three-year pact Teicher, senior vp of ad sales at Replay TV, has Whitaker is upgrading the covers national and regional advertising for the been hired by Warner Bros. Domestic Television look of his book Page 21 network, which will premiere in March to viewers in Distribution as executive vp of media sales, over- New York, Connecticut and Pennsylvania. seeing ad sales for first -run and off -network pro- Local Media 9 gramming...USA Network named Rick Holzman ABC Pushes Chair Before Chamber vp of research and planning...The Weather Chan- ABC has moved up the premiere date of its new Market Profile 10 nel will be the exclusive weather info provider to reality series, The Chair, to Jan. 15 at 8 p.m. Fox Media Elite 25 Gannett Co.'s USA Today beginning Jan. 21...CMP plans to launch its similarly themed The Chamber Media last week shuttered Internet Week, which on Sunday, Jan. 20, before moving the show to its Media Person 26 launched in 1983 as Communications Week...The regular 8 p.m. Friday slot on Jan. 25. The two Radio -Television News Directors Association will shows are so similar that ABC is suing Fox and hold its 2002 convention in tandem with the Na- Chamber producer Dick Clark for copyright infringement tional Assn. of Broadcasters' convention in April...Executives at MTV Networks and Showtime confirmed last week they are Magazines in 2001: From Bad to Worse exploring a new network that would target gay and lesbian audi- Magazine publishers, which had already suffered from an adver- ences...Hearst Custom Publishing will produce a new young tising downturn last year, were further hurt in the fourth quarter men's lifestyle magazine for Nike with Michael Jordan called Jor- by the ripple effects of Sept, 11. Monthlies in particular were hit dan Magazine, to launch Feb. 8...John Fennell, exec vp/C00 of hard when many advertisers backed out of December issues, Hachette Filipacchi Media U.S., is leaving the company. MEDIAWEEK (ISSN 0155-176X, USPS 885-580) is published 46 times a year. Regular issues are published weekly except 7/8, 7/22, 8/5, 8/26, 12/23 and 12/30 byVNU Business Publications USA., 770 Broad- way, New York, NY 10003. Subscriptions are $149 one year, $249 two years. Canadian subscriptions are $342 per year. All other foreign subscriptions are$319 (using air mail). Registered as a newspaper at the British Post Office. Canadian Post Publication Agreement Number 1430238. Periodicals postage paid at New York, NY, and additional mailing offices.Subscriber Service (1-800) 722-6658. MEDIAWEEK, 770 Broadway, New York, NY, 10003. Editorial: New York, (646) 654-5250; Los Angeles, (323) 525-2270; Chicago, (312) 583-5500. Sales: (646) 654-5125. Classified: (1-800-7-ADWEEK). POSTMASTER:Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT, 06813-1976. If you do not wish to receive promotional material from mailers other than ADWEEK Magazines, pleasecall (800) 722-6658. Copyright 2002, VNU Business Media, Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by anymeans, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Reprints (651) 582-3800. www.mediaweek.com January 14, 2002 MEDIAWEEK 3 MediaWire Thinks! Scooby Doo Court TV Argues for Access To Moussaoui Terror Trial New version of the classic cartoon series, supported by live -action Court TV, backed by broadcast networks ABC, NBC and CBS, last week asked KIDS TV By Eric Schmuckler U.S. District Court Judge Leonie Brinke- Kids' WB this week will announce Where Are You?-will "stay very loyal to the ma in Alexandria, Va., that it be allowed production of the first new series in original's roots," said Donna Friedman, Kids' to broadcast the October trial of Zac- more than a decade featuring 1970s WB executive vp.