EXAMPLES OF SURVEY METHODOLOGICAL REPORTING THAT ARE CONSISTENT WITH AAPOR TRANSPARENCY INITIATIVE STANDARDS Transparency Initiative Coordination Committee American Association for Public Opinion Research Revised August 1, 2015 Examples of Methodological Reporting that are Consistent with AAPOR Transparency Initiative Standards. Page 1 INTRODUCTION Participation in AAPOR’s Transparency Initiative involves willingness to provide the items listed below in any reports of survey research results that are publicly released, or to make them publicly available, preferably on the organization’s web site, immediately upon release of that report. These items correspond to the first part of Section III.A of AAPOR’s Code of Professional Ethics and Practices, which was revised in May 2015. This document provides several annotated examples of methodological reporting that includes each of these elements: Item 1: Who sponsored the research study and who conducted it. If different from the sponsor, the original sources of funding will also be disclosed. Item 2: The exact wording and presentation of questions and response options whose results are reported. This includes preceding interviewer or respondent instructions and any preceding questions that might reasonably be expected to influence responses to the reported results. Item 3: A definition of the population under study and its geographic location. Item 4: Dates of data collection. Item 5: A description of the sampling frame(s) and its coverage of the target population, including mention of any segment of the target population that is not covered by the design. This many include, for example, exclusion of Alaska and Hawaii in U.S. surveys; exclusion of specific provinces or rural areas in international surveys; and exclusion of non-panel members in panel surveys. If possible the estimated size of non-covered segments will be provided. If a size estimate cannot be provided, this will be explained. If no frame or list was utilized, this will be indicated. Item 6: The name of the sample supplier, if the sampling frame and/or the sample itself was provided by a third party. Item 7: The methods used to recruit the panel or participants, if the sample was drawn from a pre-recruited panel or pool of respondents. Item 8: A description of the sample design, giving a clear indication of the method by which the respondents were selected, recruited, intercepted or otherwise contacted or encountered, along with any eligibility requirements and/or oversampling. If quotas were used, the variables defining the quotas will be reported. If a within-household selection procedure was used, this will be described. The description of the sampling frame and sample design will include sufficient detail to determine whether the respondents were selected using probability or non- probability methods. Examples of Methodological Reporting that are Consistent with AAPOR Transparency Initiative Standards. Page 2 Item 9: Method(s) and mode(s) used to administer the survey (e.g., CATI, CAPI, ACASI, IVR, mail survey, web survey) and the language(s) offered. Item 10: Sample sizes (by sampling frame if more than one was used) and a discussion of the precision of the findings. For probability samples, the estimates of sampling error will be reported, and the discussion will state whether or not the reported margins of sampling error or statistical analyses have been adjusted for the design effect due to weighting, clustering, or other factors. Disclosure requirements for non-probability samples are different because the precision of estimates from such samples is a model- based measure (rather than the average deviation from the population value over all possible samples). Reports of non-probability samples will only provide measures of precision if they are accompanied by a detailed description of how the underlying model was specified, its assumptions validated and the measure(s) calculated. To avoid confusion, it is best to avoid using the term “margin of error” or “margin of sampling error” in conjunction with non-probability samples. Item 11: A description of how the weights were calculated, including the variables used and the sources of weighting parameters, if weighted estimates are reported. Item 12: Contact for obtaining more information about the study. Section III.D of the AAPOR Code is also applicable: Item 13: If the results reported are based on multiple samples of multiple modes, the preceding items will be disclosed for each. In addition, other items included in the second part of Section III.A of the AAPOR Code are to be released within 30 days of any request for those materials, and Sections III.E-F are also to be observed. Finally, the revised AAPOR Code also includes disclosure standards for qualitative research and for content analysis, in Sections III.B and III.C, respectively. These are considered in separate documents. The examples provided below are intended to emphasize the fact that an infinite variety of formats can be employed to successfully report these disclosure elements and comply with Transparency Initiative requirements. Examples of Methodological Reporting that are Consistent with AAPOR Transparency Initiative Standards. Page 3 Example 1: Dual Frame Landline/Cell Phone Sample Design Example 2: Dual Frame Landline/Cell Phone Sample Design Example 3: Dual Frame Landline/Cell Phone Sample Design Example 4: Mixed Mode Survey for a Dual Frame Address Based Sample Combined with a Landline RDD Sample Example 5: Web Survey Example 6: Area Probability Face-to-Face Survey Examples of Methodological Reporting that are Consistent with AAPOR Transparency Initiative Standards. Page 4 EXAMPLE 1 DUAL FRAME LANDLINE/CELL PHONE SAMPLE DESIGN ABOUT THE SURVEY The analysis in this report is based on telephone interviews [9] conducted (INCLUSIVE DATES) [4] among a national sample of adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia [3] (NNNN respondents were interviewed on a landline telephone, and NNNN were interviewed on a cell phone, including NN who had no landline telephone) [10]. The survey was conducted by interviewers at (ORGANIZATION NAME) [1]. Interviews were conducted in English and Spanish [9. The questionnaire used in this survey is available at: 222.xxxxx.com/qs. [2] A combination of landline and cell phone random digit dial samples were used [5]. As the proportion of Americans who rely solely or mostly on cell phones for their telephone service continues to grow, sampling both landline and cell phone numbers helps to ensure that our surveys represent all adults who have access to either (only about 2% of households in the U.S. do not have access to any phone). Both the landline and cell phone samples were provided by (NAME OF VENDOR) [6]. The design of the landline sample ensures representation of both listed and unlisted numbers (including those not yet listed) by using random digit dialing [8]. This method uses random generation of the last two digits of telephone numbers selected on the basis of the area code, telephone exchange, and bank number. A bank is defined as 100 contiguous telephone numbers, for example 800-555-1200 to 800-555- 1299. The telephone exchanges are selected to be proportionally stratified by county and by telephone exchange within the county. Only banks of telephone numbers containing three or more listed residential numbers are selected. The cell phone sample is drawn through systematic sampling from dedicated wireless banks of 100 contiguous numbers and shared service banks with no directory-listed landline numbers (to ensure that the cell phone sample does not include banks that are also included in the landline sample). The sample is designed to be representative both geographically and by large and small wireless carriers. Both the landline and cell samples are released for interviewing in replicates, which are small random samples of each larger sample. Using replicates to control the release of telephone numbers ensures that the complete call procedures are followed for all numbers dialed. The use of replicates also improves the overall representativeness of the survey by helping to ensure that the regional distribution of numbers called is appropriate. Respondents in the landline sample were selected by asking at random for the youngest adult male or female who is now at home. If there is no eligible person of the requested gender at home, interviewers ask to speak with the youngest adult of the opposite gender, who is now at home. Interviews in the cell sample were conducted with the person who answered the phone, if that person was an adult 18 years of age or older [8]. At least 7 attempts were made to complete an interview at every sampled telephone number. The calls were staggered over times of day and days of the week (including at least one daytime call) to maximize the chances of making contact with a potential respondent. Interviewing was also spread as evenly as possible across the field period. An effort was made to recontact most interview breakoffs and refusals to attempt to convert them to completed interviews. Examples of Methodological Reporting that are Consistent with AAPOR Transparency Initiative Standards. Page 5 The response rate for this survey was (RR) in the landline sample and (RR) in the cell sample, as computed using the American Association for Public Opinion Research’s Response Rate 3. The response rate is the percentage of known or assumed residential households for which a completed interview was obtained. Survey participation tends to vary for different subgroups of the population, and these subgroups are likely to also vary on questions of substantive interest. To compensate for these known biases, the sample data are weighted for analysis. The sample is first weighted by household size for those with landline phones to account for the fact that people in larger households have a lower probability of being selected.