SUMMER 2010 Navigation tools COVER / BACK PAGE ENLARGE QUADRANT RETURN TO SPREAD VIEW PREVIOUS / NEXT PAGE TABLE OF CONTENTS CLICK ON TITLES TO GO TO STORY SCROLL PAGE ( IN ENLARGED VIEW ) WEB LINKS URLS IN TEXT & ADS ALSO CLICKABLE CLICK HERE TO EXIT OR USE ctrl/cmd-Q Note: This PDF is designed for viewing only. To print stories, please visit the web version digiTAL EdiTion of the stories or order a personal copy through HP’s MagCloud on-demand printing service. v9n3 See the world. Make a difference. ALSO: ThE AcAdEMic LibRARy in ThE AgE of googLE :: big idEAS WASHINGTON STATE MAGAZINE (ONLINE EDIT) __05_01_10__ TRIM: 9”wide x 10.875”high 0UBC8492PRV_PrivateBank_WSM v9n3 will y o u r SUMMER 2010 w e a l t h Features endure? 8 :: Dear Reader A printed magazine story sits alone on a page with relatively little competition for the reader’s attention. An online story sits only a few keystrokes from a torrent of other stories, tweets, videos, free classifieds and emails. And why exactly does this matter? by Eric Sorensen 34 :: Time Out in the World Today’s graduates aren’t just dropping into the rat race. They’re going to Africa, South America, Seattle and Spokane. They’re out to see the world and make a difference. by Hannelore Sudermann 44 :: The Academic Library in the Age of Google Information naivete suggests a broader blind faith in the offerings of Google — mirroring a general faith in technology that in some ways defines our culture and propels our economy. by Tim Steury 55 :: Big Ideas We delve into WSU’s rich intellectual history, listing some of the great ideas and discoveries that have come out of our institution. by staff writers essaY 51 :: Booked: The Long Sentence of an Apprentice Reader What would it mean to refuse connectedness? Is it even possible? by Bill Morelock ’77 Panoramas 19 You, too, can run a nuclear reactor :: 21 Interview with Michael Pollan 26 WSU myths and legends :: 28 Cougs behind the camera DePartments 3 FIRST WORDS :: 7 LETTERS :: 23 Sports: Bill Moos — Back from the ranch 30 In SEaSOn: The best berries :: 67 C LaSS nOTES :: 70 In MEMORIaM 76 LaST WORDS: World of Mateo: The work of Matthew Leiker tracking You want to protect your wealth from the tides of change. ThE aDvEnTuRE COugS: 67 Dan Nelson ’89 — 25,000 miles of trails 70 Annie Thiessen ’99 — The pace maker : : 72 Derren Patterson ’07 — We have the strength to help you ensure it lasts. Dangerous beauty Cover photo: Scott Jones “taking time off.” By Rajah Bose Robert Williams, Vice President, Wealth Market Executive, 206-587-4771 ©2010 Union Bank, N.A. unionbank.com/private Gatorade® by day. Cabernet by night. first words Shall I Eat a Peach? At the risk of sounding either shopworn (which I hope People all over the country are starting I’m not) or like a Luddite (my identification with said philosophy depending to catch on to the world-class wines on the day of the week), the thing I’m most looking forward to in “retirement,” grown here in the Walla Walla Valley. besides being able to focus full-time on farming and my craft, is being able to go But what most don’t realize is the area as long as I want without having to stare at this computer screen. is also an outdoor recreation Mecca, Don’t get me wrong. This computer is a marvelous thing. Besides serving as a super-charged typewriter, it gathers all sorts of information, almost effortlessly, in far less time than that with plenty of places to bike, climb outmoded method of reading books and poring through abstracts or indexes in a library. and hike. Of course, nothing caps “Knowledge is of two kinds,” noted Samuel Johnson in 1775. “We know a subject ourselves, or off a busy day outdoors like a meal in we know where we can find information upon it.” Johnson would surely raise an eyebrow over how his observation has been amplified. Indeed, that second type of knowledge is now so negotiable as one of our many fine restaurants — to render the first almost unnecessary. complete with a glass of locally grown Just kidding. I think so, anyway. Cabernet. Learn more about what we But what is it about this medium, which offers so much in the way of information and have to offer by visiting wallawalla.org communication, that irks and oppresses in various ways. Is it that it delivers its information so unfiltered, with such little discretion that it becomes in the end more diversion and distraction than or calling 1-877-WWVISIT. useful tool? Is it that the information it delivers is so dominantly trivial, juvenile, and silly? Is it, as some worry, that it is destroying my concentration, my ability to read a book? And I have, indeed, noticed a strange disruption of my attention span, an exaggerated compulsion toward diversion and tangent, a tendency to glean my information in bits and chunks. And it’s hard to argue with the fact that I can learn all I need to know about Eisenhower’s role in D-Day quickly, in easily digestible summary, from this computer. Why would I need to read Michael Korda’s Ike to attain that isolated information? Well, besides what I think are obvious reasons, such a question strikes me as parallel to the challenge of those clean-fingernailed folks who ridicule the habit of gardening because it can’t possibly be economical. (And even though it was also Dr. Johnson who said, “No man but a blockhead ever wrote except for money,” the pleasure here is indeed in the writing.) The medium, as Marshall McLuhan argued long before the Internet entered the public imagination, is never neutral. It is, in fact, the message. Of course, Socrates understood the same thing centuries earlier when he worried that writing would damage one’s native memory. One wonders what form the Big Ideas explored in this issue might have taken had their originators spent their days in front of a computer screen? I doubt that entomologist A.L. Melander would have spent much time at all watching videos on YouTube had it been available in 1915. But then again, the seduction of the Internet’s databases might well have drawn his attention away from the careful observation that led him to first realize that certain populations of insects were not dying from pesticides as they should have been. Or what if Enoch Bryan had spent his days deleting his email and writing his education blog rather than tending to his growing young college? The role of the liberal arts in an agricultural and scientific education may have lost its import in the face of the Internet’s presumed universal knowledge. But then again, with such readily available information to aid their thinking, their ideas might well have been even Bigger. Tim Steury, Editor 3 WSM Summer 2010 TWW_ad_WA_StateMag.indd 1 4/22/10 3:28 PM v9n3 S u MME R 2 0 1 0 Get into the Editor Tim Steury AssoCiAtE Editor/Senior WritEr Hannelore Sudermann ASSISTANT EDITOR/WEB EDITOR Larry Clark ’94 Art director John Paxson SciEnce WritEr Eric Sorensen PhotographErs Shelly Hanks ’88, Robert Hubner Contributors WritErs: Chris Bruce, Bill Morelock ’77, E. Kirsten Peters PhotographErs: Ted Alway, Gilbert W. Arias, Ingrid Barrentine, SWING Rajah Bose ’02, Dean Chamberlain, Judith Van Dongen, Penni Gladstone, Chuck Goolsbee, Matt Hagen, Jennifer Hanson, Zach Mazur ’06, Dan Pelle, Tyler Tjomsland Alumni play at Resident Rate and receive 10% off in our golf shop. iLLUSTRATOR: David Wheeler PrEsidEnt Washington State University, Elson S. Floyd Get a peek at the course View our rates Vice PrEsidEnt University Relations and Executive director Alumni Relations and Washington State University Alumni Association, Tim Pavish ’80 100%100%100% PurePurePure CougarCougarCougar AssoCiAtE Vice PrEsidEnt University Relations, Barbara B. Petura How this course fits WSU’s academic needs to a tee lettErs: Washington State Magazine invites letters on its content or on TheTheThe WSUWSU WSU Alumni AlumniAlumni Association’s Association’sAssociation’s New New Members-OnlyMembers-Only Members-Only Online Online Online Store Store Store topics related to the University. Letters for publication must be signed and may be edited for style, length, and clarity. Shorter letters are more likely to be published due to space limitations. Writers should include an address and daytime phone number. Letters may be submitted online at wsm.wsu.edu/contact or sent to: Washington State Magazine The WSUAA is pleased to offer cool 111 0 0 0 0 0 0 % % % P PP U U U R R E E TheThe WSUAA WSUAA is is pleased pleased to to offer offer cool cool PO Box 641227 Cougar merchandise to our valued Pullman, WA 99164-1227 CougarCougar merchandise merchandise to to our our valued valued : : Annual and Life Members. If you e-mail [email protected] fax 509-335-8734 AnnualAnnual and and Life Life Members. Members. If Ifyou you are 100% Pure Cougar, then WSUAA Washington State Magazine is published quarterly by Washington State areare 100% 100% Pure Pure Cougar Cougar, then, then WSUAA WSUAA 100% Pure Cougar merchandise is University, PO Box 641227, Pullman, Washington 99164-1227. Editorial 100%100% Pure Pure Cougar Cougar merchandise merchandise is is offices are located at Washington State University, Information Technology for you. Current Life and Annual Building, Room 2013, Pullman, Washington 99164-1227. forfor you. you. Current Current Life Life and and Annual Annual members will be able to shop COUGAR membersmembers will will be be able able to to shop shop Views expressed in Washington State Magazine are those of the authors COUGARCOUGAR 100% Pure Cougar by registering on and do not necessarily reflect official policy of Washington State University.