Capturing CBD Growth Together Kathy Casey, Chief Customer Officer, [email protected] confidential What the what? Vendor Selection Framework INGREDIENTS: Beeswax, Olive Oil, Shea Butter, Jeechem CTG, CBD Isolate (Aerial Parts), Menthol UPC Code Ingredients Dosage/Facts Batch number QR Code MG 300 600 1000+ Third-Party COA Cannabinoid ID Plant Certificate Potency No Claims 2 confidential COMMITMENT TO QUALITY, EFFICACY, SAFETY, AND COMPLIANCE 1 FACTS, FEATURES 2 CBD PACKAGING 3 THIRD PARTY & BENEFITS COMPLIANCE TESTING Product Image CBD Content Third Party Certificate Capture Ingredients Claim Free Lab Name, Certifications CBD Details, Breakdown QR Code Cannabinoid & Terpenes Detail Pricing SKU UPC Pass/Fail UPC THC Level 3 confidential OUR STORY • Early entrant into the CBD back in 2017. Based in Phoenix, Arizona • Founded by two entrepreneurs that had an interest in cannabis, particularly CBD. • Dedicated to highest quality, trusted Hemp CBD that improves the quality of people’s lives…the best version on yourself • Fast forward to today: • Top 5 Brand in the U.S. Market with 100,000 Instagram followers (#3 ranking). • Led by an experienced Consumer Products Good team • Insight-driven innovation pipeline based on need states and usage occasions. confidential – oct 31, 2019 WHY ? NATIONAL CONSUMER POWERHOUSE BRAND, TECHNOLOGY ENABLED Strict standards in efficacy and quality driving trial, repeat and loyalty. Maniacal focus on quality, efficacy, Data-driven Paid Media Social Shopper safety, transparency and compliance Marketing Pressure Influencer Experience Platform Model Speak directly to Clean ingredients: Natural, non-GMO, Build brand A scaled direct to our Retailers A highly targeted awareness via consumer Consumers Made in the U.S.A. consumer creative platforms platform (digital and in engagement to drive capturing loyalty, store) bringing model with education, trust brand Point of Purchase Significant brand pressure to reach compliance at and trial engagement to Life scale consumers, drive conversion/velocities, and loyalty 5 confidential Portfolio Kathy Casey, Chief Customer Officer [email protected] Retailer Core Priority SKU’s - Top Performing Velocity CORE Tinctures, Softgel capsules, Gummies, Menthol topicals, Patch, Balms INNOVATION Committed to consumer driven innovation pipeline to drive scale • Expanding targeting to mainstream OTC consumer • Based on primary need states/usage occasions • Natural alternative to Pharma Innovative solutions driven pipeline • Energy & Sleep • High efficacy Pain formulas • Pet Expansion - Tinctures, flavor differentiation • Natural, “Simple” ingredient list 8 confidential “Need State” Active Ingredient Innovation - Driving Consumer Demand INNOVATION Tincture flavors, Energy Capsules, Sleep Capsules, Honey Sticks, Pet Tincture, Extra Strength Topicals, Lip Balms Item Detail Kathy Casey, Chief Customer Officer [email protected] VEGAN CBD GUMMIES PureKana Brand Super potent CBD infused gummies. Product Name: Vegan CBD Gummies These are vegan and GMO free. Our Size/Volume oz: 20 Gummies gummies are THC Free isolate gummies. CBD Detail 25MG of CBD per gummy, 500MG of Delivery: Edible CBD per bottle (20 gummies). These are Total CBD: 500 mg designed to help relax after a long day. Dose/Serving: 25 mg CBD Type: Isolate • Potent 25mg CBD per gummy 3rd Party Tested? Yes • Delicious natural fruit flavors THC Free? Amount? Zero THC • 100% vegan Farm Location: Colorado • Low-carb Extraction Type: CO2 Extraction Item Detail • Packed with our CBD therapeutic Caddy Item Count: TBA formula UPC Package: 855652008115 INGREDIENTS: Organic Cane Sugar, Organic Tapioca UPC Caddy: TBA Syrup, Organic Grape Juice Concentrate, Pectin, Citric Acid, Ascorbic Acid, Colors Added (Black Carrot Juice Concentrate, Organic Turmeric, Organic Annatto), Natural Flavors, Hemp CBD Isolate. DIRECT TO RETAILER WAREHOUSE PRICING confidential CBD PATCH 3-PACK This is the 3-pack version of our popular Pain Patch consisting of 60mg of Full PureKana Brand Spectrum CBD, transdermal delivery, CBD Patch 3-Pack Product Name: organic essential oils, and organic aloe Size/Volume oz: 0.5g (.0018 oz) Each Vera for maximum pain relief. Fast- CBD Detail Delivery: Topical acting, waterproof, and discreet, you just Total CBD: 180 mg have to stick it, forget it and get back to a Dose/Serving: 60 mg Each pain-free life for up to 4 days. CBD Type: Full Spectrum 3rd Party Tested? Yes • 3 individual patches per container THC Free? Amount? Zero THC • Long-lasting with up to 96 hours of Farm Location: Oregon constant relief Extraction Type: CO2 Extraction • Waterproof and discreet Item Detail • Formulated with organic essential oils, INGREDIENTS: Purified Water, Aloe Barbadensis Leaf Caddy Item Count: TBA aloe Vera, and full-spectrum CBD Extract, Squalane, Glycerin, Stearic Acid, Cetyl Alcohol, 855652008948 UPC Package: • Additive-free and hypoallergenic Stearyl Alcohol, Ethylene Glycol Distearate, Menthol, UPC Caddy: TBA Sodium Acrylates Copolymer, Cannabis Sativa Seed • Quick effects thanks to the Oil, Arnica Montana Flower Extract, Boswellia Serrata transdermal delivery - CBD is directly Extract, Allantoin, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Lecithin, Glycerylstereate, Peg 100, absorbed in the bloodstream Stereate, Diasonilidyl, Tocopherol Acetate. DIRECT TO RETAILER WAREHOUSE PRICING confidential NEW Fruity Pebblz (Brand Name TBC) 300MG, 600MG & 1000MG CBD OIL TINCTURE New PureKana “FRUITY” CBD Oil brings PureKana Brand flavor fun to CBD. This new delicious Product Name: 300 mg CBD Oil Size/Volume oz: 1 fl oz (30mL) flavor provides all the efficacy of CBD Detail PureKana’s core line. All natural fruit Delivery: Ingestible flavors, adds variety to a daily CBD Total CBD: 300mg, 600mg, 1000mg regime. A great choice for helping quell Dose/Serving: 7.5 mg issues that may plague your day-to-day CBD Type: Full Spectrum life, such as managing regular stresses, 3rd Party Tested? Yes or helping maintain a good outlook on life THC Free? Amount? Less than 0.3% through mood elevation. Farm Location: Kentucky Extraction Type: CO2 Extraction • Offered in 300 MG, 600 MG and 1000 Item Detail MG full Spectrum strengths. Caddy Item Count: TBA • Contains pure, organic ingredients UPC 300 MG: INGREDIENTS: Hemp Derived CBD Extract (Aerial • Rich in full-spectrum hemp extract Parts), Natural Flavors, MCT Oil (Medium Chain UPC 600 MG: Triglycerides derived from coconuts). UPC 1000 MG: • Free of pesticides, residual solvents UPC Caddy: TBA and heavy metals • Lab-certified for cannabinoid content • Contains less than 0.3% THC content confidential NEW PREMIUM CITRUS 300MG, 600MG & 1000MG CBD OIL TINCTURE Deliciously subtle, smooth and refreshing PureKana Brand all natural Citrus Flavor CBD Oil Drops. Product Name: CITRUS CBD Oil Size/Volume oz: 1 fl oz (30mL) Robust and effective in terms of the total CBD Detail milligram amount of phytocannabinoids. Delivery: Ingestible Total CBD: 300mg, 600mg, 1000mg Same trusted quality and reliability that Dose/Serving: 7.5 mg you get with all PureKana products. CBD Type: Full Spectrum 3rd Party Tested? Yes • Offered in 300 MG, 600 MG and 1000 THC Free? Amount? Less than 0.3% MG full Spectrum strengths. Farm Location: Kentucky • Contains pure, organic ingredients Extraction Type: CO2 Extraction • Rich in full-spectrum hemp extract Item Detail • Free of pesticides, residual solvents Caddy Item Count: TBA and heavy metals UPC 300 MG: INGREDIENTS: Hemp Derived CBD Extract (Aerial • Lab-certified for cannabinoid content Parts), Natural Flavors, MCT Oil (Medium Chain UPC 600 MG: Triglycerides derived from coconuts), turpenes. UPC 1000 MG: • Contains less than 0.3% THC content UPC Caddy: TBA confidential TOPICAL CBD CREAM PureKana Topical Cream is made from PureKana Brand extracting CBD rich hemp oil from some Product Name: Topical CBD Cream of the best Kentucky sources, and Size/Volume oz: 3.4 oz (100mL) infusing it into everyday moisturizing CBD Detail cream. Our Topical gives a cooling Delivery: Topical sensation while the CBD absorbs in the Total CBD: 1500 mg skin. With an extremely smooth texture Dose/Serving: 15 mg and no oily feeling, you are guaranteed to CBD Type: Isolate get the results you are looking for. 3rd Party Tested? Yes THC Free? Amount? Zero THC • Icy menthol feel for maximum relief Kentucky Farm Location: • Hemp extract comes from same raw Extraction Type: CO2 Extraction plant material as our CBD oils Item Detail Caddy Item Count: TBA • Naturally moisturizing ingredients for INGREDIENTS: Water, Arnica Montana Flower supple, healthy skin Infusion, Butylene Glycol, Butyrospermum Parkii UPC Package: 855652008443 (Shea) Butter, Cannabis Sativa (Hemp) Seed Oil, UPC Caddy: TBA • Fast-acting effects (CBD does not Capsicum, Carbomer, C12-15 Alkyl Benzoate, have to enter bloodstream) Ceteareth-20, Cetearyl Alcohol, Cetyl Alcohol, Ethylhexylglycerin, Glycerin, Hemp Extract Oil, Isopropyl Palmitate, Olea Europaea (Olive) Fruit Oil, Phenoxyethanol, Stearyl Alcohol, Tetrasodium EDTA, Tocopheryl Acetate, Triethanolamine. DIRECT TO RETAILER WAREHOUSE PRICING confidential CAFFEINE AM CAPSULES Our AM Capsules are formulated with a PureKana Brand proprietary natural ENERGY BLEND that Product Name: Caffeine AM Capsules Size/Volume oz: 30 Softgels is designed to give you a boost when you CBD Detail need it most. Delivery: Ingestible Total CBD: 450 mg • Full Spectrum Hemp Extract (15mg) Dose/Serving: 15 mg • Caffeine(78mg): Sourced from natural CBD Type: Full Spectrum coffee beans 3rd Party