An A-Z of Cruise Brands, their Fleets and Passengers Published March 2017 2017 Sponsored by For more information: contact Nina Marston, Marketing Manager, Cruise Portfolio Tel: +44 (0)1206 201522; Email: [email protected] www.seatrade-cruise.com CRUISE BRAND REPORT 2017 Getting to know the cruise lines The art of persuading cruise lines to schedule more calls at So, to secure the calls you want, you need to know what will your port or destination is the same as that required to come make the passengers of an individual company, brand or ship out of an interview with a job offer: you need to learn as much want to come to your destination, enjoy it and book lots of tours. about their business as possible before you apply. So Seatrade has used its unparalleled experience and Some cruise companies have lots of brands; some only have expertise in the global cruise world to provide information in one. Some brands have lots of ships; some only have one. this Whitepaper that will help you do just that. Some have only mega-ships; some only have yacht-sized ones; some have a mix of both. Featuring 57 brands and 290 ships (plus 72 on order/new builds) under the industry’s own categories: Contemporary Their passengers also come in all different nationalities, age (mass-market/3 star-plus); Premium (Four star); Premium-plus and income groups. (Four star-plus); Luxury (Five Star) as well as those operating in Budget or other market niches. There is a lot to learn and, with new brands and ships being introduced on a regular basis, it is hard for anyone to keep up Read and keep this Whitepaper to ensure you don’t fail but it is vital for your own business that you do. your next interview. For there are three main reasons a cruise line selects a port for a call (and then keeps coming back): 1. Affordable port fees and charges 2. High passenger appeal and satisfaction levels And 3. High revenues from shore excursion sales They always say that 2 is the most important factor but really it is 2 and 3 combined. www.seatrade-cruise.com 2 PORTPORRTT & SHORESHS ORE OPERATIONSOPERAERAATTIONS worldwidewworldwiddw de Photo courtesy of the Malta Tourism Authority shore excursions turnaround services port agency With over 60 yyearsears experiencexperiencee e in cruise passenger handling in Malta,Malta, SMS InternationalInternaI tional ShoreShore OperationsOper are today providingviding turturnaroundnaround and shoreshore excursione servicesservices in overer 20 portsports including in Denmark,Denmark,enmar Ire- land, Italy, Libya,a, MMalta, TTunisia,unisia, UK & USA. TheT list is growing cconstantlyonstantly depending on the rrequirementsequirementsequir of our principalsprincipals and clients,clients, so it is no wonderwonder wew are rated as the ttopop shorshoree serservicingvicing ccompanyompany in the world.w SMS INTERNATIONAL SHORE OPERATIONS 65, Birkirkara HIll, St Julian’s, Malta | 1007 North America Way, Suite 505, Miami FL33132, USA Tel +356 2577 1111 | Mob + 356 9949 5235 www.sms.com.mt | [email protected] CRUISE SHIPS REPORT 2017 TOP THREE MULTI-BRAND GROUPS Click names for details CARNIVAL CORPORATION & PLC AIDA CRUISES (Contemporary) 11 CARNIVAL CRUISE LINE (Contemporary) 6 COSTA CRUISES (Contemporary) 9 CUNARD LINE (Premium) 19 FATHOM (Premium) 50 HOLLAND AMERICA LINE (Premium) 16 P&O CRUISES (Premium) 18 P&O CRUISES AUSTRALIA (Budget/Contemporary) 38 PRINCESS CRUISES (Premium) 15 SEABOURN CRUISES (Luxury) 29 ROYAL CARIBBEAN CRUISES AZAMARA CLUB CRUISES (Premium Plus) 25 CELEBRITY CRUISES (Premium) 17 PULLMANTUR CRUISES (Budget) 37 Joint venture with Springwater Capital ROYAL CARIBBEAN INTERNATIONAL (Contemporary) 7 TUI CRUISES (Premium) 14 Joint venture with TUI AG NORWEGIAN CRUISE LINE HOLDINGS NORWEGIAN CRUISE LINE (Contemporary) 8 OCEANIA CRUISES (Premium) 24 REGENT SEVEN SEAS CRUISES (Luxury) 30 www.seatrade-cruise.com 4 CRUISE BRAND REPORT 2017 KEY SINGLE BRAND COMPANIES Click names for details ADRIANA CRUISES (Budget) 51 AURORA EXPEDITIONS (Expedition) 53 BOHAI CRUISE (Budget) 45 CELESTYAL CRUISES (Budget) 40 CLUB MED CRUISES (Sail-Cruise) 48 CRUISE & MARITIME VOYAGES (Budget) 41 CRYSTAL CRUISES (Luxury) 28 DISNEY CRUISE LINE (Contemporary) 12 DREAM CRUISES (Premium) 21 FRED. OLSEN CRUISE LINES (Budget) 39 FTI CRUISES (Budget) 44 HAPAG-LLOYD CRUISES (Luxury) 31 HEBRIDEAN ISLAND CRUISES (Luxury) 35 HURTIGRUTEN (Expedition) 57 LINDBLAD (NATIONAL GEOGRAPHIC) CRUISES (Expedition) 52 MAJESTIC INTERNATIONAL CRUISES INC (Budget) 43 MITSUI OSK (Budget) 61 MSC CRUISES (Contemporary/Luxury) 10 NOBLE CALEDONIA (Premium) 58 OCEANWIDE EXPEDITIONS (Expedition) 59 ONE OCEAN EXPEDITIONS (Expedition) 56 PAUL GAUGUIN CRUISES (Premium) 22 PEARL SEA CRUISES (Soft Adventure) 49 PHOENIX REISEN (Budget) 42 PLANTOURS (Soft Adventure) 60 PONANT CRUISES (Luxury) 33 POSEIDON EXPEDITIONS (Expedition) 54 QUARK EXPEDITIONS (Expedition) 55 SEA CLOUD CRUISES (Sail-Cruise) 47 SEADREAM YACHT CLUB (Luxury) 34 SILVERSEA CRUISES (Luxury) 27 SAGA CRUISES (Premium) 20 SEMESTER AT SEA (Budget/Educational) 62 STAR CLIPPERS (Sail-Cruise) 46 STAR CRUISES (Contemporary) 13 THOMSON CRUISES (Budget) 36 VIKING OCEAN CRUISES (Premium Plus) 26 VOYAGES OF ANTIQUITY (Premium) 23 WINDSTAR CRUISES (Premium/Luxury) 32 www.seatrade-cruise.com 5 <Back to contents page CRUISE BRAND REPORT 2017 Contemporary Brands CARNIVAL CRUISE LINE - A CARNIVAL BRAND FLEET/ORDERBOOK MARCH 2017 Ship Berths Tonnage Length(m) Draft(m) Carnival Breeze 4,641 128,250 305.5 8.2 Carnival Conquest 3,700 110,250 290.2 8.3 Carnival Dream 4,631 128,250 305.5 8.2 Carnival Ecstasy 2,594 70,500 262.0 7.9 Carnival Elation 2,594 70,500 262.0 7.9 Carnival Fantasy 2,634 70,500 260.6 7.9 Carnival Fascination 2,634 70,500 262.0 8.0 Carnival Freedom 3,783 110,300 290.2 8.3 Carnival Glory 3,700 110.250 290.2 8.3 Carnival Spirit Carnival Imagination 2,634 70,400 262.0 7.9 Carnival Inspiration 2,634 70,400 262.0 7.9 On order Berths Tonnage Carnival Legend 2,680 85,950 292.5 7.8 Carnival Horizon (2018) 3,954 133,500 Carnival Liberty 3,700 110,300 290.2 8.3 TBA (2019) 3,954 133,500 Carnival Magic 4,631 128,050 305.5 8.4 TBA (2020) 5,200 180,000 Carnival Miracle 2,680 85,950 292.5 7.8 TBA (2022) 5,200 180,000 Carnival Paradise 2,594 70.500 262.0 7.9 Carnival Pride 2,680 85,900 292.5 7.8 Carnival Sensation 2,634 70,500 262.0 7.9 Carnival Spirit 2,680 85,900 292.5 7.8 Carnival Splendor* 3,783 113,300 289.8 8.3 Carnival Sunshine 3,754 102,850 272.4 8.3 Carnival Triumph 3,390 101,500 272.8 8.3 Carnival Valor 3,700 110,250 290.2 8.3 Carnival Victory 3,473 101,500 272.2 8.3 Carnival Vista 3,954 133,500 324.0 8.2 www.carnival.com *To P&O Cruises Australia (2019) Where they cruise now Caribbean and Central America, Australia and Pacific, Mediterranean, Bermuda, Canada/New England and Alaska. Crew Multi-national and ranging from 900 to 1,400 on the different-sized ships. Key passenger characteristics Primarily English-speaking with North Americans dominating except on cruises from Australia where Australians are largest single group on board. Average age in the 40s but with many families, particularly on Caribbean cruises where high activity-based tours are big sellers. Drawn from the lower end of the income bracket, they will still spend big on retail and f&b if prices are perceived as high value. www.seatrade-cruise.com 6 <Back to contents page CRUISE BRAND REPORT 2017 Contemporary Brands ROYAL CARIBBEAN INTERNATIONAL - A ROYAL CARIBBEAN BRAND FLEET/ORDERBOOK MARCH 2017 Ship Berths Tonnage Length(m) Draft(m) Adventure of the Seas 3,998 137,300 311.1 8.6 Allure of the Seas 6,294 225,000 361.0 9.3 Anthem of the Seas 4,905 167,800 347.0 8.8 Brilliance of the Seas 2,500 90,100 294.0 8.2 Empress of the Seas 1,877 48,600 210.0 7.1 Enchantment of the Seas 2,800 81,500 301.4 7.8 Explorer of the Seas 3,998 137,300 311.1 8.6 Freedom of the Seas 4,375 154,400 338.8 8.8 Grandeur of the Seas 2,440 74,100 279.1 7.8 Oasis of the Seas Harmony of the Seas 6,294 227,700 361.0 9.3 Independence of the Seas 4,375 154,400 338.8 8.8 Jewel of the Seas 2,500 90,100 294.0 8.2 On order/to come Berths Tonnage Legend of the Seas* 2,068 69,100 264.3 8.1 Symphony of the Seas (2018) 6,294 227,700 Liberty of the Seas 4,375 154,400 338.8 8.8 Quantum IV (2019) 4,905 168,600 Majesty of the Seas 2,744 73,900 268.3 7.9 Quantum V (2020) 4,905 168,500 Mariner of the Seas 3,998 137,300 311.1 8.6 Oasis V (2021) 6,294 227,700 Navigator of the Seas 3,998 137,300 311.1 8.6 Icon I (2022) 5,000 200,000 Oasis of the Seas 6,294 225,000 361.0 9.3 Ovation of the Seas 4,905 168,700 347.0 8.8 Icon II (2024) 5,000 200,000 Quantum of the Seas 4,905 167,800 347.0 8.8 Radiance of the Seas 2,500 90,100 294.0 8.2 Rhapsody of the Seas 2,435 78,500 278.9 7.9 Serenade of the Seas 2,500 90,100 294.0 8.2 Vision of the Seas 2,435 78,500 278.9 7.9 Voyager of the Seas 3,998 137,300 311.1 8.6 www.royalcaribbean.com *Ship joins Thomson Cruises April 2017 as TUI Discovery 2 Where they cruise now Caribbean and Central/South America, Australasia and South Pacific, ex-UK and Europe (Northern and Mediterranean), Bermuda, Canada/New England, Alaska, Arabian Gulf and Asia.