ADBLOCK SOFTWARE Sidi Diaby WHAT ARE ADBLOCK SOFTWARE ? ➢ AdBlocks are software that filters contents of websites and prevent ads from appearing. ➢ they protect the privacy of the users by not allowing trackers Extension: Apps: Browsers: AdBlock AdAway Brave Browser (Chrome, (Android) (Desktop, Opera, Safari) Android, iOS) 1Blocker (iOS) AdBlock Plus (Firefox, Chrome, Opera) STATS ABOUT ADBLOCKS ➢ There are 181 million using ad blockers on desktop browser and 145 million using on mobile browsers in 2015 (page fair) ➢ The highest percentage of AdBlock users in countries with high ad Markets ➢ U. States (18% ) China (13% ) U. Kingdom (16%) Japan (3% ) Germany (29%) Australia (20%) Canada (25%) France (11%) UNDERSTANDING THE ETHICAL ISSUE OF ADBLOCKS 2 import Things : ➢ How the business of the internet works ➢ How Adblocks work ADVERTISEMENT ON THE INTERNET ➢ Advertisement is an important part of the business of the internet ➢ It allows web contents to be “free” ➢ The other model involve paying for content Content creators Business users HOW DO ADBLOCKS WORK? ➢ Adblocks work by preventing contents on websites that are not from the whitelisted sources to be loaded on the browser. ➢ Whitelisted sources contain ads that are acceptable WHAT MAKES AN AD ACCEPTABLE ? • Advertisements cannot contain animations, sounds, or “attentiongrabbing” images. • Advertisements cannot obscure page content or obstruct reading flow, i.e., the ad cannot be placed in the middle of a block of text. • Advertisements must be clearly distinguished from the page content and must be labeled using the word “advertisement” or equivalent terms. • Banner advertisements should not force the user to scroll down to view page content. • Be a rich company!! Because companies are paying millions to be whitelisted http://youtu.be/BnlVTNjeWrg?t=92 THE CREATOR OF ETHICAL ADBLOCKERS HAVE A POINT! But there must be a way of making sure that the users aren’t taken advantage of . Adblocks That block everything are too harsh, and adblocks that allow everything are too lenient KANTIANISM VS AD BLOCKERS The use of AdBlocks fail the second formulation. Because the user of the adblock is using the content creator as a means to an end ACT UTILITARIANISM VS ADBLOCKS ➢ Advantages ➢ More security ➢ Less interruption ➢ More privacy ➢ Faster browsing ➢ Disadvantages ➢ Less income for content creator act utilitarianism is for the use of AdBlock RULE UTILITARIANISM Against the use of adblocks because the content won’t exist if everybody uses an adblock. SOCIAL CONTRACT THEORY Social contract does not accept or reject the use of adblocks in my opinion. ➢ We have to support the content creators as long as their ads aren’t intrusive. THANK YOU! QUESTION?.