FOOD SCIENCE, PAGE 2 GOETTL, PAGE 6 DUBUQUE, PAGE 7 Food science majors Falcon athletics keep Review on fi ght to keep program strong to end of ʻHannaʼ fi lm semester Softball, Page 6 TUDENT OICE AprilS 29, 2011 www.uwrfvoice.com V Volume 97, Issue 24 Chancellor hosts town hall meeting Jordan Langer son more fl exibilities and allowing it to separate from the UW Van Galen provided several examples describing why giv- [email protected] System, was brought before Gov. Scott Walker in December ing more operational control to the chancellors and adminis- 2010 and January 2011, Van Galen added. When Gov. Walker trators within each university would save money while also Chancellor Dean Van Galen, along with the Special Assis- announced his proposed 2011-13 biennial budget, a modifi ed improving effi ciency. tant to the Chancellor Blake Fry and the Associate Vice Chan- version of the New Badger Partnership was included, said Van Capital planning and construction projects, along with tu- cellor for Student Affairs, Gregg Heinselman held a student Galen. ition, human resources and budgeting are strictly monitored town hall meeting Tuesday to inform students about the uni- “That part of the (budget) proposal was very much a sur- and laden with rules from the UW System, state statue and the versity budget, differential tuition, the Wisconsin Idea Partner- prise to the chancellors, the board of regents and President Department of Administration, Van Galen said. ship and tuition reciprocity. Reilly,” Van Galen said. “That’s a huge change in how higher In terms of capital planning and construction projects, with- education is structured in the state of Wisconsin.” in an eight-year time frame, UW-River Falls has spent $71 The Wisconsin Idea Partnership Since March, Reilly has spoken to the Legislature’s Joint million through student supported borrowing in building proj- The Wisconsin Idea Partnership, a plan that would provide Committee on Finance about the positive benefi ts that can be ects. all UW institutions with operational fl exibility, was initiated gained by giving the UW-System more fl exibility while also Some of those projects include two residence halls, one of by the UW System President Kevin Reilly and is supported by keeping UW Madison within the system. which is in the construction phase, the University Center and the Board of Regents and Chancellors within the system. The Van Galen said that while he thinks it is fair to say that the the CHILD center. impetus for the plan is related to the New Badger Partnership legislatures are moving in the direction of giving the UW-Sys- “All of those building projects have to go through, right proposed by Chancellor Biddy Martin at UW Madison, Van tem more fl exibility, he is uncertain whether UW Madison will Galen said. This proposal, which includes giving UW Madi- split off from the system. See Town Hall page 3 Campus launches new marketing campaign Sally King route that people use to go up to cabins or [email protected] to go up north during the summer, trying to catch the lake traffi c.” A new marketing campaign is being There will also be a 30 second spot that launched to gain public awareness of UW- will show in movie theaters like Hudson, River Falls and will start in May and go Rice Lake, Apple Valley and Oakdale. through the end of fall semester. “I think the most successful will be the “We had done market theater ads. We have a good company help- research and our name ing us out with it and we are really trying recognition was not very a fresh approach with it,” said Christiensen. high,” said Special As- “It’s also less costly than billboards, and sistant to the Chancel- we’ll have people’s attention longer.” lor Blake Fry. “So we’ve The university will also be sponsoring the been trying to increase St. Paul Saints this season. Every Saturday awareness.” night is UWRF success Saturdays at the The University set aside Saints game. $75,000 a year for this Blake Fry “We’ll have people from the university marketing campaign. throwing out the fi rst pitches and shooting T- Marketing Specialist shirts into the crowd,” Fry said. “And we are Amy Christiensen, recently hired in Novem- working on having Freddy the Falcon there.” ber, has been evaluating market research of The new campaign will also be pushing UWRF’s reputation among the general pub- marketing efforts for particular academic lic. programs. “We had hired a consulting fi rm to help us “There is a program prioritization process fi nd out what was our impression with the that the university did to identify a top 20 outside audience, and we found out that we percent of programs for growth,” said Fry. are still being called ‘Moo U,’” said Chris- “And so we are going to be working with tiensen. those departments and we’ll be talking with The university launched the marketing them about more aggressively marketing campaign’s fi rst wave in August last year their department.” that focused mainly on billboards and radio The executive director of University Com- ads. munications position has been eliminated This summer University Communications as part of the budget cuts for the university. University Center fl ower sale will be increasing the University’s marketing In the mean time, Blake fry will continue to Sally King/Student Voice campaign with another billboard presence. over see the communications department. The University Center Flower Sale brought student Natalia Solaa in for a look. The “We’re looking to put a couple billboards sale took place Thursday from 8 a.m. until 4 p.m., and will resume Friday from 8 on U.S. Highway 63,” said Fry. “On the main See Marketing page 3 a.m. until 4:15 p.m. in the Falconʼs Nest, or outside if weather permitting. AFAB explores funding allocation changes Tennae Maki said Dalton. tions to have “offshore” accounts. If dues are charged, or- [email protected] AFAB’s current policy states that if money is charged onto ganizations would have accounts that would be diffi cult for Dues charging student organizations, including fraternities the members of a particular organization, it will not provide AFAB to monitor, said Harshman. and sororities at UW-River Falls might have the opportunity addition fi nancial assistance, said AFAB member Charlotte AFAB would have to monitor those accounts to ensure that to request funds in the same way as all other student organi- Evans. the allocated money was being used properly and legally, zations in the near future. Student organizations that charge dues are missing one said Evans. During his campaign, Student Senate President-elect Ty- key component that is offered by other student organizations, “It really would be diffi cult for us to make sure that student ler Halverson vocalized his view that all student organiza- said AFAB Chair Jordan Harshman. money was beging spent legally,” she added. tions should be treated equally, specifi cally when it comes to “Our primary concern is in the name of inclusiveness,” Harshamn said a solution would be to require all accounts receiving funds from the Allocable Fees and Appropriation said Harshman. “We as an AFAB hold a certain position that to be kept at the on campus bank, which allows certain peo- Board or AFAB. guarantees student access to any organization.” ple on campus to monitor an organization’s account. “A lot of groups are not getting enough money to pay for UWRF students can join most campus organizations free Halverson said he hopes to have an individual hired within everything that they need to exercise their greatest abilities,” or charge because the organizations are funded through auto- Student Affairs, whose job would be to monitor student or- said Halverson. matic student segregated fees. These fees are charged to all ganization accounts. That person would then be advised by With the additional funds, dues paying student organiza- students, totaling $68 per year, said Harshman. AFAB. tions would be enabled to achieve their organizations goals, Dues paying organizations are not completely cut off from Each Student Senate in the UW System handles segregated he added. receiving additional funds from the Student Senate. Senate fees differently. Therefore, there is no procedural standard to “As a dues paying organization, we have to do fundrais- will allot money from its reserve account to meet the fi nan- follow with issues such as this, said Harshman. ers like River Falls Idol for the simplest things,” said Nikki cial needs of an organization, in the case that they hold an This year Halverson was chair of the Club Sports Alloca- Shonoiki, a sister of Phi Mu. all-inclusive event, said Evans. tions Board or CSAB. The board did allow funding for dues Members of dues paying organizations, like those in the Earlier in the spring semester, AFAB was charged by Stu- to be charged by Club Sports. Greek community, have to meet their expenses independent- dent Senate to review its policy regarding the exclusion of The funding did require a cap for required dues, which ly rather than receiving assistance from AFAB, said Student dues paying organizations from student-segregated fees. worked “fantastically.” Members could be charged $25 a Senate director and Phi Mu sister Jayne Dalton. Evans said AFAB had a lot of concerns with the proposed month and $250 a year, said Halverson. Greek organizations are heavily involved in philanthropy changes and thought it would be irresponsible to make a de- Halverson added that for those that could not afford the work.