TV WEEKLY REPORT FOCUSED ON WEEKEND PT PROGRAMS Source: GARB Data: People meter, national base Period: 24-31.05. TG: A 18-49 Currency: BGN gross DURING THE POST- CRISIS PERIOD NEWS W E B S I T E S SUSTAIN GROWTH OF PAGE VIEWS, WHILE I N T O TA L T H E Y ARE DECREASING BY 5 % 14 All sites News sites 13 Mar All sites News sites +286 +337 +255 +206 May - - 13 K users K users K users K users 31 Real users Real Peak of the crisis Peak May May 2020 vs the same period 2019 May May 2020 vs the same period 2019 New New Normal Post crisis Post Lockdown +15% +78% -5% +28% Page views +8pp +10pp +6pp +6pp Reach Source: Gemius, A18-49 1 Reach Time spent PUT +31% +0:55 +6 hour DURING THE CRISIS CONTINUED TO NORMALIZE DURING pp May 2020 vs the same period 2019 period same the vs 2020 May 13 - Mar 13 Peak of the crisis the of Peak THE HIGH INCREASE IN TV VIEWERSHIP Lockdown 06 – 07 0% 06 – 07 0% 07 – 08 10% 07 – 08 11% T H E P O S T 08 – 09 33% 08 – 09 37% 09 – 10 40% PUT evolution in postPUT 09 – 10 43% 10 – 11 35% evolution during PUT the crisis 10 – 11 49% 11 – 12 31% 11 – 12 58% Source: GARB, GARB, A18 Source: 12 – 13 30% 12 – 13 58% 13 – 14 34% 13 – 14 60% - CRISIS PERIOD 14 – 15 30% 14 – 15 55% 15 – 16 38% 15 – 16 46% - 16 – 17 36% 49 - 16 – 17 42% crisistime 17 – 18 20% 17 – 18 29% 18 – 19 17% 18 – 19 26% 19 – 20 6% 19 – 20 18% 20 – 21 8% 20 – 21 21% 21 – 22 6% 21 – 22 20% 22 – 23 5% 22 – 23 18% 23 – 00 10% 23 – 00 20% +17% +0:29 +2 hour pp 31 May 2020 vs the same period 2019 period same the vs 2020 May 31 - May 14 Post crisis Post 2 New Normal New WEEKLY VIEWERSHIP INCREASED SLIGHTLY. HOWEVER, IT RETURNED TO NORMAL SEASONAL LEVELS WITH COMING SUMMER AND END OF HIGH TV SEASON Weekly evol. GARB TSA only 1,4 1,4 1,3 36 1,2 1,2 1,1 31 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 1,0 0,9 23,7 26 0,9 22,4 22,9 21,2 20,9 0,8 19,7 20,7 20,4 20,7 +6% 19,1 19,5 19,3 19,6 18,7 18,8 18,5 19,4 19,4 18,6 21 17,1 17,0 18,0 0,6 0,6-9% 16 0,5 0,5 0,5 11 0,4 6 0,2 1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 State of emergency st *GARB started measure TSA as of 1 May 3 8 NBG KEPT ITS 14 12 13 12 10 Other 4 LEAD, DESPITE 6 9 Other 6 7/8 TV SIGNIFICANT 6 7 Diema WEEKLY DECREASE TSH Diema Family NBG’s PT shares declined with 5pp, 35 6 6 6 32 whereas BMG marked 2pp increase. 30 BNT bTV Action BNT remained stable, while TSH increased OPT shares by 2pp. bTV Comedy BMG 20 23 20 GARB reported significant decline for bTV Cinema Nova. The channel’s PT share decreased by 7pp., while bTV and NBG Kino Nova BNT1 increased with 1pp. BNT 1 41 43 42 Kino Nova remained the top niche 25 27 26 bTV channel. Nova OPT PT All Day OPT PT All Day 4 10,2 Nova bTV bTV IS 9,2 BNT 1 CLOSING THE Kino Nova GAP DURING PT 3,0 bTV Comedy HOURS NEXT Nova declined PT peak bTV Cinema audience with almost 2pp, while bTV increased Diema Family slightly. bTV Action Diema Cartoon Network 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 NOVA DOMINATED SATURDAY EARLY PT bTV focused on action movies, yet could not surpass N o v a A u d i e n c e viewership decreased for both channels during the post - outbreak period Week 18 Week 19 Week 20 Week 21 Week 22 13,8 GARB 9,9 7,1 7,7 6,0 6,1 5,9 6,3 6,4 6,5 Hurricane 5 Power couple RED 2 Power Couple Fast & Furious The Proposal The Fast and the Lara Croft: Tomb Fast and Furious Lara Croft Tomb Furious 5 Raider 6 Raider: The Cradle of Life SATE OF EMERGENCY 6 bTV WAS ABLE TO WIN SUNDAY EARLY PT AUDIENCE WITH THE VOICE OF BULGARIA, AFTER THE FINAL OF NOVA’S REALITY POWER COUPLE bTV sustained audience viewership with the end of the national quarantine, while Nova’s audience decreased. Week 18 Week 19 Week 20 Week 21 Week 22 15,5 12,6 11,9 11,6 9,8 10,0 10,3 9,8 7,5 8,1 The Voice of Power Couple The Voice of Power Couple The Voice of The Accidental The Voice of Letters from The Voice of Max Bulgaria Bulgaria Bulgaria Spy Bulgaria Antarctica Bulgaria SATE OF EMERGENCY 7 TOP 20 PROGRAMS RANKING IN THE LAST WEEK. bTV RETURNED WITH MORE PROGRAMS IN TOP 10. Time Channel Title Type Rating % Shr % start 1 bTV The Voice of Bulgaria Reality 20:00 11.6 34.3 2 Nova Fish on the cake Culinary program 20:00 11.1 32.6 3 Nova Max Movies 20:00 9.8 28.7 4 bTV Evermore Series 20:00 9.4 27.4 5 Nova News block News 19:00 9.1 32.3 6 bTV Brigade New Home Entertainment 21:00 8.7 24.8 7 Nova Magnum P.I. Series 21:00 8.6 24.3 8 bTV News block News 19:00 8.5 30.3 9 bTV Wife Swap Reality 21:00 8.1 21.9 10 Nova Iron man 3 Movies 22:00 7.8 29.2 11 bTV Last Vegas Movies 21:00 7.7 23.3 12 Nova FBI Series 22:00 6.9 21.8 13 bTV Citizens in Excess Series 21:00 6.6 20.0 14 Nova Lara Croft Tomb Raider: The Cradle of Life Movies 20:00 6.5 23.9 15 bTV Fast and Furious 6 Movies 20:00 6.4 22.9 16 Nova Family Feud TV games 18:00 6.1 26.4 17 Nova Sunday at NOVA Publicism 16:00 5.9 28.0 18 Nova News block News 23:00 5.7 22.0 19 bTV Tower Heist Movies 17:00 5.5 23.4 16 Nova The Thomas Crown affair Movies 22:00 4.9 20.1 8 THANK YOU! For more details, please contact us at: [email protected] [email protected] [email protected].