Nurturing Next ROGERS COMMUNICATIONS INC. 2009 CORPORATE SOCIAL RESPONSIBILITY REPORT TABLE OF CONTENTS Section I – Introduction 1 Welcome to Our 2009 Corporate Social Responsibility Report 2 2009 Highlights 3 A Message from Nadir Mohamed 4 Who We Are Section II – Corporate Social Responsibility at Rogers 8 CSR Strategy & Analysis 10 Ethics & Governance 11 Stakeholder Engagement Section III – Year in Review 16 Customers 22 Employees 30 Environment 38 Community & Society 42 Suppliers 44 CSR Key Performance Indicators 2 ROGERS COMMUNICATIONS INC. 2009 CORPORATE SOCIAL RESPONSIBILITY REPORT Welcome to Our 2009 Corporate Social Responsibility Report We are pleased to present Rogers’ inaugural Corporate Social Responsibility (CSR) Report. While we have provided CSR-related information on our website for some time, this publication marks the first time we are providing our stakeholders with a consolidated review of our past year’s CSR performance and results. ABOUT THIS REPORT Rogers’ CSR Report, published in July 2010, provides information about our social, environmental and economic impacts, focusing on those of importance and relevance to our key stakeholders. This report complements our Annual Report to Shareholders and the CSR section of our website; together, they represent our total reporting on Rogers’ CSR activities. In an effort to minimize our environmental footprint, this publication is available in electronic (PDF) format only. SCOPE AND CONTENT This report covers Rogers’ 2009 fiscal year, January 1, 2009 – December 31, 2009, and our activities in Canada, which represent substantially all of our operations. Subject matter experts across the company supplied data and information, and content was reviewed and approved by management and executives. With this being our first CSR report, we have collected and included two consecutive years of data, where available. We plan to provide three consecutive years of data in future reports. We have tried to keep this document succinct and reader friendly, as more detailed information about our policies, programs and commitments are available in the CSR section of our website – visit www.rogers.com. GLOBAL REPORTING INITIATIVE (GRI) In preparing this report, we have followed the GRI G-3 reporting guidelines, including the standards of accuracy, completeness, reliability, clarity and materiality. A full GRI index, identifying the disclosures for which Rogers is reporting, can be found on our CSR website. For the 2009 reporting period, Rogers self-declares a GRI Application Level C. This report was not externally audited. ROGERS COMMUNICATIONS INC. 2009 CORPORATE SOCIAL RESPONSIBILITY REPORT 1 Committed to Improving the Sustainability of Our Operations 2009 Highlights Community Donations Climate Change Focusing on the Customer Became an Imagine Canada Caring Completed carbon footprint assessment Launched the Rogers Customer Company, giving $56.7 million (cash and to measure greenhouse gas (GHG) Commitment, a new Ombudsman in-kind support), with an additional $1.3 emissions and to identify reduction Office and a social media team million donated by Rogers employees opportunities Employee Engagement Compensation Paper Consumption Achieved best-in-class score in our Invested $1.7 billion in employee Conducted paper footprint assessment annual Employee Engagement Survey compensation and benefits to set baseline of paper consumption and to find ways to reduce usage Product Stewardship Diversity and Accessibility CSR Assessment 138,562 used cell phones recovered Expanded multicultural programming Engaged Canadian Business for Social through our Phones for Food program and added new accessibility products Responsibility to evaluate our CSR strengths and areas for improvement Network Access Award-Winning Workplace Responsible Procurement 94% of the population covered with Named to the list of top employers New and existing suppliers were our digital wireless network in the Greater Toronto Area by subject to the Rogers Supplier Code MediaCorp of Conduct of high ethical standards 2 ROGERS COMMUNICATIONS INC. 2009 CORPORATE SOCIAL RESPONSIBILITY REPORT A Message 2009 was a year of tremendous progress for Rogers’ Corporate Social Responsibility program. Despite a from challenging economic climate, intensifying competition and significant changes in our industry, we delivered the Nadir highest standards of good governance and ethical conduct Mohamed and strengthened our corporate citizenship. I am pleased to present Rogers’ inaugural Corporate Social In this report we discuss what Rogers is doing to improve our Responsibility (CSR) Report. While information about our CSR performance. Great companies look to the horizon and this is commitments and programs has been offered on our website for where our sights are firmly set. It’s about defining the future, some time, this publication marks the first time we are providing nurturing what’s next. We have an innate desire – and a our stakeholders with a consolidated review of our past year’s CSR responsibility to our stakeholders – to operate with a long-term performance and results. view. That has been central to our rich history of innovation and entrepreneurship, as well as our strong corporate citizenship. Our stakeholders rely on Rogers to deliver the best in information, entertainment and communications. And they expect us to do so I’d like to thank and commend all of our employees for their while considering how our actions affect Rogers’ performance hard work and dedication. They have contributed to our success and the well-being of our customers, employees, communities for more than 40 years, and are helping Rogers cultivate a more and environment. We work hard to grasp and tackle CSR issues sustainable future for our business and all Canadians. I invite your like climate change that affect our business and matter to feedback on this report and our ongoing CSR efforts. our stakeholders. At the same time, we want to add value to Canadians and our shared society, from nurturing the talent of our people to taking care of the planet’s resources. In 2009, our organization advanced on several fronts in continuing to build sound, sustainable practices. We believe our efforts made a clear impact. Let me give you some examples. Nadir Mohamed President and CEO First, we introduced initiatives to enhance the customer Rogers Communications Inc. experience, including an Office of the Ombudsman to provide our customers with a fair and impartial mediator, and the Rogers Customer Commitment to help our customers understand what they can expect when they choose to do business with us. Second, we improved employee engagement, with 74% responding positively in our 2009 workplace survey. That ranks as a best-in-class engagement score. We invested in our people: $1.7 billion in employee compensation, $45 million in training and development and the launch of a comprehensive wellness resource called “bwell” for employees and their families. Third, mitigating climate change and our operational footprint remained high priorities. We devoted significant time and energy to benchmarking our GHG emissions and paper consumption so that we could better understand and target areas for improvement. Our objective is simple yet crucial – to ensure responsible, efficient use of natural resources while at the same time reducing environmental impacts. Lastly, we contributed significantly to community programs through charitable giving and in-kind support. ROGERS COMMUNICATIONS INC. 2009 CORPORATE SOCIAL RESPONSIBILITY REPORT 3 Who Rogers Communications (TSX: RCI; NYSE: RCI) is a diversified Canadian communications and media We Are company. Headquartered in Toronto, Canada, with a presence in every province, Rogers is engaged in three primary lines of business through its wholly owned subsidiaries Rogers Wireless, Rogers Cable and Rogers Media. Rogers is publicly traded on the Toronto Stock Exchange (TSX: RCI.a and RCI.b) and on the New York Stock Exchange (NYSE: RCI). Rogers Communications WIRELESS CABLE MEDIA Rogers Wireless provides wireless voice Rogers Cable is a leading Canadian cable Rogers Media is Canada’s premier com- and data communications services across services provider, whose territory covers bination of category-leading radio and Canada to 8.5 million customers under approximately 3.5 million homes in Ontario, television broadcasting, publishing, sports both the Rogers Wireless and Fido brands. New Brunswick, and Newfoundland and entertainment and online properties. Rogers Wireless is Canada’s largest wireless Labrador with 63% basic penetration of its Its Radio group operates 53 radio sta- provider and the only national carrier oper- homes passed. Its advanced digital two- tions across Canada, while its Television ating on both the global standard GSM and way hybrid fibre-coax network provides properties include the five-station Citytv highly advanced 3G HSPA+ technology plat- the leading selection of on-demand and network; its five multicultural OMNI forms. Rogers Wireless is Canada’s leader in high-definition television programming television stations; Rogers Sportsnet, a innovative wireless voice and data services, including an extensive line up of sports specialty sports television service licensed and provides customers with the best and and multicultural programming. Rogers to provide regional sports programming latest wireless devices and applications. Cable pioneered high-speed Internet access across Canada; and The Shopping Channel, In addition to