The recovery of radio serials as a transmedia project in the Spanish public radio in Aragon: “Y si fuera posible amar” case study Ana Segura-Anaya University of Zaragoza [email protected] Patricia González-Aldea Carlos III University of Madrid [email protected] Carmen Marta-Lazo University of Zaragoza [email protected] Abstract Aragón Radio, the Spanish public radio in Aragón, launched in 2017 a transmedia project that, starting from a well-known medieval legend, "Los amantes de Teruel", recovered the radio serial model in a pioneering experience on Spanish radio. The project integrated in a innovative way the participation of the listeners. The present paper analyses how the project included the broadcast in FM, the podcast format, the programs and special actions with the public, and the use of social networks in its development. The ways of participation of the listeners and the printed publication of the libretto, with the full story in a new way based on a revised legend, allowed us to analyse the transmedia possibilities of the sound content of this fiction. To sum up, it´s an innovative radio experience that plays with new media formats from the traditional serial in a public medium. This research has been carried out by the Research Group in Communication and Digital Information, S19-27R, of the University of Zaragoza (Spain). Ana Segura-Anaya. Journalist. PhD in Communication and Information from the University of Zaragoza and University of Barcelona, bachelor degree in Information Sciences and Diploma in Communication from the Pontifical University of Salamanca. She holds a Master in radio from RNE, the Spanish public radio and a Master in Management of Organizations by Faculty of Economics of the University of Zaragoza. Program Coordinator at Aragón Radio since September 2005. She is an associate professor of Audiovisual Communication in the Degree in Journalism at the University of Zaragoza, where she also coordinates as the Head of Content the students' broadcasts on Radio.unizar.es Researcher of GICID (Research Group in Communication and Digital Information) of the University of Zaragoza and member of ARU, the Spanish Association of University Radio. Patricia González-Aldea. Patricia González-Aldea holds a bachelor degree in Information Sciences from the Complutense University of Madrid. Patricia is Ph.D. in International Relations from the Complutense University of Madrid. She holds a Master in radio from Radio Nacional de España (Spanish National Radio), the Spanish public radio. She has given radio courses at the University and worked in the Spanish National Radio. She is currently Visiting Professor at the Department of Journalism and Audiovisual Communication at Carlos III University of Madrid. Patricia has authored more than fifty publications, including books, book chapters and academic articles. She is Research Fellow at ‘Research Group on Communication and Digital Information’ at University of Zaragoza. Carmen Marta-Lazo. She is Associated Professor of Audiovisual Communication and Advertising at University of Zaragoza. Marta-Lazo holds a Ph. D. in Information Sciences from the Complutense University of Madrid. She is Principal Researcher at ‘Research Group on Communication and Digital Information’ at University of Zaragoza. Carmen is Unizar.es radio station Program Director. She holds a Master in radio from Radio Nacional de España (Spanish National Radio), the Spanish public radio. She is member of the Advisory Board of Revista Latina, Comunicar, Enl@ce, Icono 14, ZER, @tic, Ámbitos, Pangea, among others. Marta-Lazo has authored more than seventy publications, including books, book chapters and academic articles related with audiovisual media. .