PRESS RELEASE Paris, 24 July 2015 LVMH is happy to announce today that it has concluded an agreement to acquire 5% of the capital of the Société des Bains de Mer of the Principality of Monaco which will reinforce the historic ties between the Principality and the various Maisons of the Group. LVMH LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Hennessy, Glenmorangie, Ardbeg, Wen Jun, Belvedere, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton et Numanthia. Its Fashion and Leather Goods division includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, Nicholas Kirkwood and Loro Piana. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, la Samaritaine and Royal Van Lent. LVMH's Watches and Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Ltd, a joint venture created with the world’s leading diamond group. Contacts : Analysts and investors: Chris Hollis + 33 1.4413.2122 LVMH Media : France : Michel Calzaroni/Olivier Labesse/ + 33 1.4070.1189 Sonia Fellmann/Hugues Schmitt DGM Conseil UK: Hugh Morrison + 44.773.965 5492 Italy: Michele Calcaterra/ Matteo Steinbach +39 02 6249991 SEC and Partners US: James Fingeroth/Molly Morse/ +1 212.521.4800 Anntal Silver Kekst & Company .