PROGRAMME WELCOME TO SPORTS CITIES! With a growing majority of people living in urban areas, Considered as the leading conference on sport and the role cities play in promoting sport-related initiatives cities, the Summit has proven to be an invaluable op- has never been more important as today. Beyond being portunity for cities and sports organisations to further a tool for positive urban development, efficient sport connect. policies can nurture the entire economy of a city and Driven by innovation, the sport industry is changing at foster its social development. a fast-pace, sometimes difficult to follow. With this in This is what the Smart Cities & Sport Summit is all mind, an outstanding programme that combines sports about. Bringing together city representatives and sports and innovation has been developed, enabling partici- organisations from all over the world to discuss and pant cities to keep abreast of the latest trends. exchange ideas about the ever-increasing role of sports The entire Smart Cities & Sport team has been working in the development of all aspects of a city. hard to make this conference one of the most exciting This event is a place to learn, to share and to inspire. thanks to its brand new format and the participation of As the Mayor of Lausanne, it is my pleasure to host this world renowned speakers. event every other year in the Olympic Capital, offering I truly hope you will feel inspired and enthused – ready you a platform of exchange and connections with the to tackle the key challenges your city might be facing world’s leading international sports ecosystem where today when using sport as a tool for development or a the future of sports is shaped every day. driver for innovation. I would like to take this opportunity to give a warm The Smart Cities & Sport Summit initiative is proof of welcome to each and every one of you. I am confident our commitment to creating strong ties between sport you will enjoy the thoughtful discussions and wish you and cities and I am honoured to welcome each and fruitful and interesting work here, in the heart of the every one of you today. Olympic Capital. Mélanie Duparc Grégoire Junod Secretary General of the World Union of Olympic Cities President of the World Union of Olympic Cities Mayor of the City of Lausanne MONDAY, OCTOBER 29, 2018 OLYMPIC MUSEUM - LAUSANNE 18:00 – 19:00 Olympic Museum Visit Self-guided visit of the Olympic Museum open exclusively for the Smart Cities & Sport Participants 19:00 – 21:30 Welcome Cocktail On the top floor of the Olympic Museum, Club Coubertin TUESDAY, OCTOBER 30, 2018 IMD - LAUSANNE 9:00 – 9:15 Welcome to the Smart Cities & Sport Summit Grégoire Junod, Mayor of the City of Lausanne and President of the World Union of Olympic Cities Jean-François Manzoni, President of IMD Business School 9:15 – 10:00 Masterclass: How to drive innovation more effectively in your city? This Masterclass is a hands-on, interactive session that will explore the concept of inno- vation. William A. Fischer, Professor of Innovation Management at IMD, will guide us through this exciting topic. 10:00 – 10:30 The Toolbox From theory to practice! This session aims at giving practical cases to illustrate the concepts presented during the Masterclass. Claus Lønborg, Managing Director and CEO of Cophenhagen Capacity and Darrell Cox, Manager of Sport and Culture of Ottawa Tourism, will come on stage to share their innovative sport-related projects. 10:30 – 11:00 Coffee break 11:00 – 12:00 Meet with Thomas Bach, President of the International Olympic Com- mittee Participants are given the exclusive opportunity to interact in a one-hour live session with the IOC President, Thomas Bach. 12:00 – 12:45 Sport Participation: What can cities do to encourage women in sport? This session puts forward cities’ key role in fostering women sport’s participation. Presented by Marta Carranza, Commissioner of Sports of the City of Barcelona and Kathy Nelson, President of Kansas Sports Commission and Foundation. 12:45 – 13:00 Key Note Address Message from Dimítris Avramópoulos, European Commissioner for Migration, Home Affairs and Citizenship 13:00 – 14:00 Lunch 14:00 – 15:00 Economic Development: Why should cities start thinking of creating sports innovation hubs? This special session will focus on sports innovation hubs, including Incubators and Acce- lerators. To take us through this topic, we are delighted to welcome representatives from three prestigious sports incubators: Omar el Zayat, Director of Le Tremplin (Paris&Co), Stephen Plumlee, Managing Partner of Global Sports Venture Studio (Los Angeles), and Tony Houhlias, Senior Manager of Sydney Olympic Park Authority. 15:00 – 15:30 The Idea Lab This session gives the floor to start-ups from these sports innovation hubs who will present new ideas focused on how cities can better use sport to achieve their objectives. Two start-ups will be featured: AirFit, presented by its Founder Mehdi Ghariani and Gait Up, presented by Alexander Russell, Vice President of Business Development. 15:30 – 16:00 Coffee break 16:00 – 16:45 Sharpen Your Talents Participants will have the chance to improve their personal leadership skills thanks to an exclusive session with Richard Stephenson, Founding Partner, TrueNorth Consulting, specially designed for you to learn the best tips in the shortest time. 16:45 – 17:30 The Big Debate This interactive session will feature 3 Wire journalist Alan Abrahamson and former Financial Times reporter David Owen. Both journalists will be debating on the hottest topics of the moment. 19:00 – 22:00 Gala Dinner at the Beau-Rivage Palace, offered by Lausanne 2020 WEDNESDAY, OCTOBER 31, 2018 IMD - LAUSANNE 9:00 – 10:00 Big Data: How can data help cities host bigger and more commercially- successful sports events? This session will look at how data can help cities host more commercially-successful sports events. It will be presented by Kristian Gotsch, Director EMEA at Two Circles, and followed by a case study presented by Mick Hogan, Event Director for Newcastle 2019. 10:00 – 10:30 Sharpen Your Talents The second part of the training session will take place on the main stage with Richard Stephenson, Founding Partner, TrueNorth Consulting. 10:30 – 11:30 Coffee break 10:30 – 11:30 The Market Place This open forum aims to connect participating cities with representatives from Internatio- nal Sports Federations, event organisers, sports media and various suppliers. 11:30 – 12:15 IF and Host City Partnerships: A new approach to bidding? Market dynamics are changing and International Sports Federations have therefore had to rethink their approach to bidding. What does it mean for cities and will this new approach have a positive impact on hosting? This session consists of a panel discussion composed of IFs and host cities. Presented by Christian Milz, CEO at European Athletics, Gabriele Freytag, Head of Division for Sports Development and Marketing at Senate Department for the Interior and Sport of Berlin, Gordon Templeman, Director of Commercial Operations & Com- munications at United World Wrestling and Guillaume Dupuy, Project Manager Sport at VisitOSLO. 12:15 – 13:00 New Opportunities: How can Africa get the most out of hosting major sport events? With Africa being a market of new opportunities, this offers many synergies for new and former host cities to work together. How can these synergies be optimised? This session consists of a panel discussion composed of IFs and African cities. Presented by Antoine Goetschy, Youth Olympic Games Associate Director at the IOC and Predrag Bogosavljev, Sport and Competitions Director at FIBA. Followed by two case studies from cities: Abidjan and Casablanca, presented by Daouda Sanogo, Director General of the 8th Francophone Games and Abdessadeq Morchid, Member of the Council, City of Casablanca. 13:00 – 13:15 Conclusion & Special Announcement Closing of the 2018 Smart Cities & Sport Summit 13:15 – 14:00 Lunch 14:00 – 15:30 Special Workshop: Practical tools for creating Global Active Cities Evaleo and its partner, TAFISA, founded the Active Well-being Initiative in 2017 to bring concrete solutions to cities aiming to make their citizens’ lives more active, healthy and happy. An increasing number of cities are seeing the benefits of joining the Global Active City programme. Find out what this exciting programme can bring to your city, learn how to join the movement, network and share with other like-minded cities as well as test some practical field solutions that can be applied in your city. MASTERCLASS | 9:15 – 10:00 How to drive innovation more effectively in your city? This Masterclass is a hands-on, interactive session that will explore the concept of innovation. The sport industry has experienced drastic changes in terms of sport consumption and participation. There is an urgent need for cities to inno- vate in order to optimise their investments in sports-related initiatives. However, the environment in which the public sector operates does not always foster innovation. What can cities do to be more innovative? William A. Fischer Professor, IMD — Bill is Professor of Innovation Management at IMD, an author, also a co-founder and co-director of the Driving Strategic Innovation Program in cooperation with Sloan School of Management at MIT. He authors a regular column for Forbes.com entitled “The Ideas Business”. He attained full-professorship at the University of North Carolina at Chapel Hill. Bill contributed invaluably to the international business development of China in the 80s and 90s, where in 1999, he was awarded the Silver Magnolia Award, Shanghai’s highest award for forei- gners contributing to the city’s development. NOTES THE TOOLBOX | 10:00 – 10:30 From theory to practice After hearing about innovation, participants will then have the opportunity to see innovation in practice! During the Toolbox, an interactive session in which participants can share their ideas and innovations in sport, you will have the opportunity to hear inspiring stories from Copen- hagen and Ottawa.