ISSN 2520-2073 (print) ISSN 2521-442X (online) TRAINING, LANGUAGE AND CULTURE ‘By and large, language is a tool for concealing the truth’ – George Carlin Vol. 2 Issue 2 2018 Issue DOI: 10.29366/2018tlc.2.2 The quarterly journal published by Peoples’ Friendship University of Russia (RUDN University) ISSN 2520-2073 (print) TRAINING, LANGUAGE AND CULTURE ISSN 2521-442X (online) A quarterly journal published by RUDN University CONTENTS EDITORIAL BOARD Dr Elena N. Malyuga Peoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation Barry Tomalin Glasgow Caledonian University London, London, UK Dr Michael McCarthy University of Nottingham, Nottingham, UK 4 About our contributors Dr Robert O’Dowd University of León, León, Spain Dr Elsa Huertas Barros University of Westminster, London, UK 7 Introduction to Issue 2(2) by Barry Tomalin Dr Olga V. Aleksandrova Lomonosov Moscow State University, Moscow, Russian Federation Dr Lilia K. Raitskaya Moscow State Institute of International Relations (MGIMO University), Moscow, Russian Federation Dr Alex Krouglov University College London, London, UK 8 TEACHING INTERCULTURAL COMPETENCE IN UNDERGRADUATE BUSINESS AND Dr Igor E. Klyukanov Eastern Washington University, Cheney, USA MANAGEMENT STUDIES Michael Carrier Highdale Consulting, London, UK by Zrinka Friganović Sain, Milena Kužnin and Rebecca Charry Roje Dr Joongchol Kwak Hankuk University of Foreign Studies, Seoul, Korea Dr Chai Mingjiong Shanghai International Studies University, Shanghai, China 26 MINITEXTS OF POETIC TITLES AS MARKERS OF THE ENGLISH COGNITIVE PARADIGM Dr Claudia Schuhbeck International Certificate Conference – The International Language Association (ICC), Mexico City, Mexico by Yuliya V. Vedeneva, Antonina A. Kharkovskaya and Victoria L. Malakhova Dr Enrique F. Quero-Gervilla University of Granada, Granada, Spain Dr Iván Vicente Padilla Chasing National University of Colombia, Bogotá, Colombia 40 VAGUE LANGUAGE AS A MEANS OF AVOIDING CONTROVERSY ADVISORY BOARD by Peter McGee Robert Williams University of Westminster, London, UK Anthony Fitzpatrick International Certificate Conference – The International Language Association (ICC), Bochum, Germany 55 PERSUASION STRATEGY IN ONLINE SOCIAL ADVERTISING Myriam Fischer-Callus International Certificate Conference – The International Language Association (ICC), Bochum, Germany by Ksenia V. Popova EDITORS 66 EU IMMIGRATION IN THE BRITISH PRESS: HOW WAS IMMIGRATION REPORTED IMMEDIATELY Elena N. Malyuga Editor-in-Chief (RUDN University) [email protected] PRIOR TO THE EU REFERENDUM? Barry Tomalin Co-Editor (ICC) [email protected] by Sawsan Askoul Elizaveta G. Grishechko Executive Secretary (RUDN University) [email protected] FOUNDERS Peoples’ Friendship University of Russia (RUDN University) 81 CLASSIFICATION OF ENGLISH LOANWORDS IN BUSINESS SPANISH 117198, 6 Miklukho-Maklay Str., Moscow, Russian Federation http://eng.rudn.ru/ by Olga S. Beletskaya International Certificate Conference – The International Language Association (ICC) Bochum, Germany https://icc-languages.eu/ 95 Intercultural communication: An interdisciplinary approach. When neurons, genes and evolution joined the discourse (a review) PUBLISHER Peoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation original work by Mai Nguyen-Phuong-Mai reviewed by Philip Williams CORPORATE CONTRIBUTORS Peoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation 100 Language, education and neoliberalism: Critical studies in Sociolinguistics (a review) International Certificate Conference – The International Language Association (ICC), Bochum, Germany original work by Mi-Cha Flaubacher and Alfonso Del Percio (Eds.) reviewed by Michael Carrier Training, Language and Culture is accessible online at https://rudn.tlcjournal.org/ and https://icc-languages.eu/tlcjournal/. Journal contact email: [email protected]. 104 Post-truth (a review) Publication schedule: four issues per year coming out in March, June, September and December. original work by Evan Davis reviewed by Barry Tomalin Training, Language and Culture (TLC) is a peer-reviewed journal that aims to promote and disseminate research spanning the spectrum of language and linguistics, education and culture studies with a special focus on professional communication and professional discourse. Editorial Board of 108 Taking Chinese to the world: Language, culture and identity in Confucius Institute teachers (a review) Training, Language and Culture invites research-based articles, reviews and editorials covering issues of relevance for the scientific and professional communities. TLC covers the following topics of scholarly interest: theoretical and practical perspectives in language and linguistics; culture studies; original work by Wei Ye reviewed by Barry Tomalin interpersonal and intercultural professional communication; language and culture teaching and training, including techniques and technology, testing and assessment. The journal is committed to encouraging responsible publication practices honouring the generally accepted ethical principles. This journal adheres to the policies promoted by the Committee on Publication Ethics (COPE), publishes manuscripts following the 113 ICC News by Robert Willams double-blind peer review procedure, and licenses published material under a Creative Commons Attribution 4.0 International License (CC BY 4.0). TLC offers Platinum Open Access to its content which means that both readers and authors are granted permanent and 100% free access to the published material – both print and online. All content published in the journal is be available immediately upon publication. All and any 114 EUROLTA News by Myriam Fischer Callus publication costs associated with journal’s operation are covered by the publisher – Peoples’ Friendship University of Russia. Correspondence relating to editorial matters should be addressed to the Editors via journal contact email. Responsibility for opinions expressed in articles and reviews published and the accuracy of statements contained therein rests solely with the individual contributors. Detailed information 115 RUDN University News by Elena Malyuga on the journal’s aims and scope, editorial board, publication policy, peer review, publication ethics, author guidelines and latest news and announcements is available on the journal’s website at https://rudn.tlcjournal.org. ISSN 2520-2073 (print) TRAINING, LANGUAGE AND CULTURE ISSN 2521-442X (online) A quarterly journal published by RUDN University CONTENTS EDITORIAL BOARD Dr Elena N. Malyuga Peoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation Barry Tomalin Glasgow Caledonian University London, London, UK Dr Michael McCarthy University of Nottingham, Nottingham, UK 4 About our contributors Dr Robert O’Dowd University of León, León, Spain Dr Elsa Huertas Barros University of Westminster, London, UK 7 Introduction to Issue 2(2) by Barry Tomalin Dr Olga V. Aleksandrova Lomonosov Moscow State University, Moscow, Russian Federation Dr Lilia K. Raitskaya Moscow State Institute of International Relations (MGIMO University), Moscow, Russian Federation Dr Alex Krouglov University College London, London, UK 8 TEACHING INTERCULTURAL COMPETENCE IN UNDERGRADUATE BUSINESS AND Dr Igor E. Klyukanov Eastern Washington University, Cheney, USA MANAGEMENT STUDIES Michael Carrier Highdale Consulting, London, UK by Zrinka Friganović Sain, Milena Kužnin and Rebecca Charry Roje Dr Joongchol Kwak Hankuk University of Foreign Studies, Seoul, Korea Dr Chai Mingjiong Shanghai International Studies University, Shanghai, China 26 MINITEXTS OF POETIC TITLES AS MARKERS OF THE ENGLISH COGNITIVE PARADIGM Dr Claudia Schuhbeck International Certificate Conference – The International Language Association (ICC), Mexico City, Mexico by Yuliya V. Vedeneva, Antonina A. Kharkovskaya and Victoria L. Malakhova Dr Enrique F. Quero-Gervilla University of Granada, Granada, Spain Dr Iván Vicente Padilla Chasing National University of Colombia, Bogotá, Colombia 40 VAGUE LANGUAGE AS A MEANS OF AVOIDING CONTROVERSY ADVISORY BOARD by Peter McGee Robert Williams University of Westminster, London, UK Anthony Fitzpatrick International Certificate Conference – The International Language Association (ICC), Bochum, Germany 55 PERSUASION STRATEGY IN ONLINE SOCIAL ADVERTISING Myriam Fischer-Callus International Certificate Conference – The International Language Association (ICC), Bochum, Germany by Ksenia V. Popova EDITORS 66 EU IMMIGRATION IN THE BRITISH PRESS: HOW WAS IMMIGRATION REPORTED IMMEDIATELY Elena N. Malyuga Editor-in-Chief (RUDN University) [email protected] PRIOR TO THE EU REFERENDUM? Barry Tomalin Co-Editor (ICC) [email protected] by Sawsan Askoul Elizaveta G. Grishechko Executive Secretary (RUDN University) [email protected] FOUNDERS Peoples’ Friendship University of Russia (RUDN University) 81 CLASSIFICATION OF ENGLISH LOANWORDS IN BUSINESS SPANISH 117198, 6 Miklukho-Maklay Str., Moscow, Russian Federation http://eng.rudn.ru/ by Olga S. Beletskaya International Certificate Conference – The International Language Association (ICC) Bochum, Germany https://icc-languages.eu/ 95 Intercultural communication: An interdisciplinary approach. When neurons, genes and evolution joined the discourse (a review) PUBLISHER Peoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation original work by Mai Nguyen-Phuong-Mai reviewed by Philip Williams CORPORATE CONTRIBUTORS Peoples’