Whitesnake UK Tour, London In 2013, Bluman Associates were invited projections it was important that we to tour with Whitesnake, providing video had someone who was able to hold projection and content for their UK tour. our hand and walk us through each After forming a strong connection with part of the process and the spectrum the band and crew, Bluman were of possibilities that were available to invited back in 2015 to create more us.’ iconic video content for the bands new Integrating artwork and album Purple Album tour; a tribute to Deep covers from the past, the challenge Purple. for Bluman was to embrace the Providing full video technical produc- traditional backdrop image, utilizing tion for the 2013 tour, all content was modern technology and live camera designed in house. A 40ft by 20ft relay. The shows were a huge backdrop was the canvas for the success, and maintained the bands projection. This also cleverly hid the original style. video wall set up, that co-headliner and Fast forward to 2015 and the Purple fellow rock legends Journey were using Tour: Bluman Associates were com- for their set, making the quick missioned again to create world class turn-around between acts possible content, but this time with an unusual through a simple reveal. challenge. Using three Barco 40K projectors to The Purple Album is a tribute to Deep create the backdrop, operated by Purple, David Coverdale’s previous projectionist Andy Joyes, whose previ- band. In 1974, the band released the ous accolades have included Head of Iconic album Burn – of which the Projection for the Olympic Opening album cover featured 5 candles, a Ceremony. bespoke effigy of each band Gideon Hogan, Tour Manager for member. In 2015, Bluman Associates Whitesnake explained: located the very company that “With 2013 being the year of the snake created the original candles and and representing a huge landmark in commissioned a new version of the history of the band, and Whitesnake David Coverdale for the Purple tour celebrating 35 years, we wanted to video content. embrace new technologies and do Band: Whitesnake something that has never been done Tour Manager: Gideon Hogan before on a Whitesnake tour. As it was Role: 2013 Tour – Full video technical the first time Whitesnake had done production and content production – .