® Nashville's only monthly travel guide ® media kit what our advertisers are saying about us Kelly Hale, Opry Mills Opry Mills has advertised with Key Magazine since our opening in 2000. We track all our print advertising with a call-to-action cou- pon so we’re able to monitor effectiveness. Key Magazine performs very well for us in reaching the Nashville visitor. Pearlie B. Scott, Scott Sales/Cotton Eyed Joe Dan Rodgers, Grand Ole Opry We get results! People bring in the ad to The Key staff has provided excellent service receive a gift with purchase. We see it every and has worked to help us deliver our mes- day. Key Magazine is the only advertising sage to a target audience. we do in Nashville. Katy K, Katy K’s Designs I always ask new customers how they heard of Katy K’s. Inevitably, they say Key Magazine or word-of-mouth. Key Magazine is the only printed ad that brought signifi- cant results. Jim Bartoo, Nashville Zoo I am impressed with Key’s ability to find new ways in reaching Nashville’s guests. Placing their product in the hands of hotel staff - creating a concierge tool, is brilliant. we deliver the visitors market to you NASHVILLE VISITOR FACTS • Visitors spent $2.9 billion last year in Nashville. • Nashville is the #1 visitor destination in Tennessee. • 10.5 million people travel to Nashville each year. • Annually, visitors spend approximately $74 million on shopping, $53 million on dining and $32 million on entertainment and attractions. • 60% of Nashville’s visitors are on vacation or a leisure trip; 21% are here on business or to attend a convention or conference. • Nashville is home to Country Music, The Grand Ole Opry, The Tennessee Titans and The Nashville Predators. • 67% of our city’s visitors drive to Nashville and 32% fly. • The average length of stay in Nashville is four days and three nights. • 81% of our visitors plan to visit Nashville again. information from Perdue Research Group for Nashville Convention and Visitors Bureau, Overnight Visitors Study 2002 NASHVILLE VISITOR ADVERTISING FACTS Most visitors get their exposure to Nashville from these sources: • Nashville’s leading visitor publication, Key Magazine • Rack Cards/Brochures (Key is in all racks city-wide) • Information packets from conventions/meetings (Key is supplied) • Online search prior to departure (nashvillekey.com, free listing for advertisers) • Travel Agents (Key magazine is supplied) circulation distribution Nashville Key is distributed& to 256 locations in and around the Nashville Metro Area. Circulation averages 25,000 copies, with 30,000 copies distributed during peak tourism and convention months. Supplies are refreshed weekly. Airport Springhouse Inn by Marriott All in One Tours Hampton Inn Airport information Wyndham Garden Grand Ole Opry Tours Goodlettsville/Rivergate Baymont White Cottage Opryland Information Kiosk Comfort Inn Holiday Inn Express Ernest Tubb Record Shop Budget rental car Days Inn-Two Mile Pkwy Wingate Inn Bob Evans Rest. 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View Homewood Suites Shoney’s Inn Downtown Hampton Inn Days Inn Cars of the Stars Gaylord Entertainment Center Club House Inn Ramada Inn Fairfield Vacations - Ryman Auditorium Donelson Pike Main Bldg. Old Hickory Blvd. Renaissance Hotel Hampton Inn Amenities Bldg The Hermitage Hilton Downtown Super 8 Ramada Inn Hermitage Hotel Comfort Inn TPAC on Deaderick Holiday Inn Express Doubletree Music City Inn Westin Hermitage The Hermitage Inn- Sheraton Downtown Lebanon Rd. Days Inn Convention Center Red Roof Inn- Sidco Dr. 17 Newsrack locations on 2nd Quality Inn-Bell Rd. & Broadway The Quarters Bell Rd. Courtyard on 4th Ave. Stewarts Ferry area Dept. of Tourism Development The Stockyard Rest. Family Inn-I-40 Best Western/Metro Inn Howard Johnsons-I-40 Days Inn Coliseum Days Inn I-40 Ramada Inn Coliseum Best Western I-40 Nashville Convention Center Sleep Inn-Percy Priest Market Street Emporium Nashville Shores-Percy Priest Club House Inn Gallatin/Madison Union Station Hotel Gallatin Chamber of Commerce Shoney’s Inn Comfort Inn Hallmark V-Charlotte Pk Madison Square Inn Maxwell House Hotel Hampton Inn Suites- Bellvue Long Hollow Natchez Trace Texaco Motel 6 Day Stop Inn-White Bridge Baymont Baymont -White Bridge Red Roof Comfort Inn West End/Music Row circulation distribution White House Days Inn Vandy Cool Springs Murfreesboro Holiday Inn Guest House Med. Center Mc Carther Sanders Realty Holiday Inn- Lavergne Comfort Inn Courtyard by Marriott & Days Inn ERA Realty Days Inn -Smyrna Marriott West End Hampton Inn Suites Wyngate Inn-I-24 Kingston Springs Hampton Inn Vandy Country Inn Suites Microtel-I-24 Days Inn Loews Vanderbilt Hotel Amerisuites Comfort Inn-I-24 OK Campground Clarksville Embassy Suites West End Marriott Garden Plaza -I-24 Fairfield Inn Hampton Inn Elliston Place Conference Center Super 8-I-24 Red Roof Inn Holiday Inn Vandy Red Roof Inn Country Inn Suites-I-24 Holiday Inn Express Vanderbilt Credit Union Sleep Inn Red Roof Inn-I-24 Fort Campbell Army Base - Vandy/ International Baymont Inn-I-24 Travel Office Student Services Brentwood Exit 4- Welcome Center David Lipscomb University Wilson Inn Lebanon EconoLodge Student Center Steeplechase Inn Countryside Campground Quality Inn Hall of Fame - Amerisuites Days Inn Music Row Comfort Inn Prime Outlets Mall Spence Manor - Music Row Hilton Suites Timberline Campground Mall at Green Hills - Crye Lieke Realty Shady Acres Campground Customer Service ERA Realty Knights Inn AAA Auto Club- Green Hills Residence Inn Comfort Inn Upper Room Chapel Candlewood Suites Holiday Inn Express Legacy Properties Best Western Inn Franklin Baymont Inn Scottish Inn Howard Johnsons Homewood Suites Shoney’s Inn Super 8 ERA Realty -Franklin Rd. Dickson Best Western Travelers Rest Inn Hampton Inn Days Inn Holiday Inn Baymont Inn Comfort Inn Hampton Inn Dickson Station Baymont Inn Courtyard by Marriott Comfort Inn East Holiday Inn Express Brentwood Chamber of Super 8 Ramada LTD Commerce Goose Creek Inn Econolodge nashvillekey.com internet rates Advertisers in Key Magazine automatically receive a listing on NashvilleKey.com. However, if you are only interested in the internet advertising, listings on NashvilleKey.com are available at the prices listed below: $79 per month $129 per month 50 word text listing 50 word text listing, link to your website and banner ad ® magazine • Key is Nashville’s only visitor publication. • Convenient digest size encourages people to take it with them for • Nashville Key magazine has been in print since reference and directions. 1977, making it the city’s longest-running • It is printed and distributed monthly to ensure up-to-date [monthly] publication dedicated to the traveling public. information and well-stocked locations. • Key has an exclusive concierge program which • Key is distributed to over 200 hotels in the Nashville area, as encourages local front desk personnel to recom- well as kiosks at the airport, downtown, retail outlets and local mend Key and its advertisers to visitors. campgrounds. advertising rates four color ads 1x 3 x 6 x 12x Open Full Page $1,445 $1,311 $1,192 $1,083 $985 1/2 Page $865 $787 $715 $650 $592 1/3 Page $692 $630 $572 $520 $473 1/4 Page $520 $472 $429 $390 $355 1/8 Page $311 $283 $257 $234 $212 cover rates Front Cover 20% over monthly rate Inside Front Cover 10% over monthly rate Back Cover 15% over monthly rate Inside Back Cover 10% over monthly rate cover content special positioning Cover content must be approved by the publisher and is subject Special positioning is not guaranteed unless advertisers purchase a to strict guidelines, including appearance of artwork and Key logo preferred position at a premium rate. However, we make every effort placement. covers are on a first come, first served basis and sell out to provide desired location as requested. a year in advance, so early space reservation is encouraged. invoicing open rate Advertisers will be billed on the first of each month for any ad An open rate allows your ad to run continuously and affords a appearing in that month’s issue “with net 10 day” terms. A late fee discounted rate. Cancellation of an open contract must be given in of