DATEV Challenge Roth with the Motto „Race the Legend“ ROTH. More than 30 years after the first “Franconian Triathlon“ in 1984, the Roth triathlon event – which has been held under the Challenge label since 2002 – has long become legendary and unique throughout the world. The event has a huge and ever growing fan community among athletes. So “Race the Legend” has been chosen as a motto for the 2015 competition. It’s just legendary: the hot spots of the race, e. g. the swim start at the Main- Donau-Canal at sunrise, the Solar hill, which has become famous among triathletes, all the other hot spots on the bike and run course, or the finish-line at the triathlon stadium, including the fireworks party at night. It’s just legendary: the famous athletes, the excellent results and records that have been established in Roth. Here are some examples: Lothar Leder was the world’s first triathlete who finished a long-distance race in less than eight hours (1996, world record time 7:57:02); 1997: the new world record time by Luc van Lierde (7:50:27) which was valid for as many as 14 years; 2003: the famous heartbeat finale on the finish-line by Lothar Leder and Chris McCormack; 2011: 10 years of Challenge Roth celebrates a double world record time by Andreas Raelert (7:41:33) and, for the third time in a row, Chrissie Wellington (8:18:13). Both are still valid today. And there are many more legends of triathlon who took part in the Roth event – among them Paula Newby Fraser, Mark Allen, Peter Reid, Jürgen Zäck, Pauli Kiuru, Peter Kropko, Thomas Hellriegel, Normann Stadler, Andreas Raelert, Chrissie Wellington and Sebastian Kienle, just to mention a few of the most famous names. It’s just legendary: the people’s unbelievable enthusiasm for Challenge Roth (called DATEV Challenge Roth since 2013) throughout the whole city and county. Volunteers, supporters, partners, host families, the media – all of them and their enthusiasm create an atmosphere in Roth, which cannot be outdone by any other triathlon event around the world. This special atmosphere is one of the reasons why DATEV Challenge Roth won the Triathlon Award “World’s Best Race” for the fourth time in a row in 2014. This year’s motto “Race the Legend” also has its own campaign logo (“Key Visual”). The entire 2015 advertising campaign will match this motto. www.challenge-roth.de .